6 Essential Actions to Prevent Business Crisis.

6 Essential Actions to Prevent Business Crisis.

Businesses are getting in many hardships because they are overlooking some of these actions, or not aware of their importance for their future existence and sometimes they do not conduct it on a continuous basis.

 

These extremely essential actions when applied will prevent your business from entering in a setback, distress or business crisis.Even in its worst scenario you will be prepared to overcome any tough situation better than your rivals and you might even get advantage of the situation .

 

Let’s start with these extremely important actions :

1-Run scenarios from different aspects  ( nationally, globally , digitally,…) to assess how remotely or closely their degree of impact on your business .Ofcourse, you need to embrace legal, economical , technological and societal issues into your account .It is also essential to conduct it every once and while. The core idea here is to be prepared to expect the unexpected work for the worst not the worse.Be proactive.

 

2-Create a Piercing Department; the mission of this department is to look beyond common needs of current or potential customers, signify their experience , create new experience for them, make it urgent, I am not talking here about a research and development department, I am talking about being pierce , innovative , inventive, seeking , exploring and experimenting results impact before leveraging them up to the market.

 

3-Be aware of masky numbers like GDP , sales growth rate , profit margins …

 

4-Stop defending your business in the face of adversity but be matchless; for example when your peers think of raising cash by selling some roots, plants, subsidiaries instead you can conduct reciprocal agreements and collaborations with key market players, suppliers …Another example instead of making discounts you can make limited time offering , instead of firing people rearrange your working hours. If you are in the aviation industry instead of cancelling some destinations operate from second cities,  second airports  or you can minimize your turnaround.

 

5- Make your incentives handsome, they proved to have magical results.

 

6-Before entering any segment of any kind or size think and prepare yourself how you will control it.

 

I urge each business of any kind or size to implement these actions consistently and constantly.

 

If you as a Business Owner , Director or senior looking to overcome any future setback  or if you are already in one of them and want to overcome it and restore your market position please Contact me; I am Dr.Salam Amin. Let’s have a live chat .

 

Dr.salamamin@yahoo.com

Whatsapp 00962795116324

Skype : Dr.Salam Amin

How to Beat OTAs & Increase Hotel Revenues?

How to Beat OTAs  & Increase Hotel Revenues?

OTAs are continuously recreating and restructuring themselves either by acquisitions or broadening their services or both.They are increasing their international market share and so shrinking hotels revenues.They are now even trying to control your hotel inventory by providing distribution and marketing tech.

 

But, that’s not because they are smart and successful at what they do but because hotels of all types that are suffering from their diminishing market share and profits are not playing right in the market and definitely not moving strategically with all the effort that should be done to beat OTAs…

 

In this blog I will be providing you with some actions to help you as hotels of any kind or size to conquer OTAs competition. But the full information will be in my coming WEBINAR.

 

Below I will write for you a variety of actions that will attract lookers and then convert  lookers into bookers.

 

  • The first action is maneuvering : Spread the minimum number of rooms to be located on important OTAs that target your audience       (because you don’t need to locate yourself on any  random OTA) . But before that make sure to appear on the OTAs first page by paying the commission they ask for even if it is costly for you as a hotel. I know you will say what the hell is she saying ???she wants us to pay OTAs even more …Remember I said choose or locate the minimum number of rooms and the idea here is to attract potential guests attention through OTAs sites .Because most and more than 82% of  people who visit OTAs will go and visit the hotel websites when their offerings and prices that are located on OTAs  are suitable for them .And this is what we exactly want to get them to do to visit your hotel website. From there you have to gain their absolute attention and make them book directly by having a perpetual smartly designed website.

 

In order to make your  hotel website attractive , so useful and most of all of great value to your potential guests  make sure to :

  • Place the offers that are on OTAs on your hotel website ofcourse with the same price on OTA due to rate parity agreement but with  additional or FREE amenities or offerings when booked directly;  like free dinner or enjoying a  massage for free…etc.And ofcourse insert the button book now and between brackets ( it’s Secure, easy and quick).
  • Provide a 15 seconds video for the room and the amenities the guests will enjoy  and this is also for the sake of increasing the time  on your  hotel site.
  • Place in a clear message that bookings are commission free and Secure .
  • Ease the process of booking as much as you can make it clear and transparent with no hidden or surprising fees. And easy to navigate.
  • Use SEO  but that’s not all , use SEM( search engine marketing ) for your website .
  • Place reviews of your hotel from OTAs on your website.
  • Make sure that the download time of your hotel website is not more than 3- 5 seconds.
  • Mobile – optimized.
  • Provide  virtual tour for your hotel and play visual stories.
  • Provide unique captivating packages on your site especially for  older people , honeymoon , anniversaries, special occasions, business  events,…
  • High quality images.
  • Always and continuously update your website & social media content.

 

To have more  detailed information on optimizing hotel websites wait for my  coming webinar .

 

  • Secondly : Locate your hotel on google business listing.
  • Thirdly : Make sure that your hotel is on Hotel & Travel Search engines.
  • Fourthly: Use pinterest business account , create your profile on Google plus ,sign in  for google places listings and don’t forget to benefit from foursquare for business .
  • Fifthly :Use Proof to increase your website conversions.
  • Sixthly:  **Ads ** ads for your website , offerings, packages, story videos that brings guests emotions into play and ads for your hotel app. The ads that are beneficial to use if promoted correctly and designed with knowledge to target audience like:
  • facebook ads try to make them through power editor .
  • Instagram ads is another powerful tool.
  • linkedin ads especially if you wanted to target business events or professional people who take decisions and influence them.
  • Its so important to use bing ads and yahoo ads and GEMINI they drive proven results also.

 

These six actions or tactics are just a small part from a comprehensive process that should be applied towards achieving desired results like restoring your hotel market share locally and internationally and increasing it and your revenues. Also alot of actions can be taken to abandon at some point the use of OTAs, which I will be explaining  extensively in my coming webinar.

 

At the end of this blog I would like to remind you to paying a great attention to detail and content in your website and social media channels .Ask yourself  as a person of interest or in charge what type of customers or potential guests am I targeting? so, What content should I use , Where to locate it  and  each detail? when to locate it? .Pay attention to details like using science of colors .Again make sure that you are crafting and using  solid content ,thus weak ,random content or let me call it bad un knowledgeable content will throw  blocks on your road to success and I can see alot of this type of content on various hotels sites and social media channels.

 

Please keep in mind that you are always welcome to contact me via:

Whatsapp:+962795116324

Dr.Salamamin@yahoo.com

The Most Important Positive and Negative Impacts  of Brexit on  European Market, GCC & MENA region.

The Most Important Positive and Negative Impacts  of Brexit on  European Market, GCC & MENA region.

A lot of debate, speculations and assumptions are still going on آ regarding the huge event of Brexit because of آ the uncertainty that covers its possible positive and negative implications on the آ global economy either directly or indirectly.

In this blog I will put آ to you the most important positive and negative impacts of Brexit on European the Market, GCC, Japan ,China & Mena region. I will also put some quick tips for businesses to help them move forward.

Some countries will enjoy the positive effects of آ Brexit while others will fear the threatening challenges that might emerge and tackle their interests as a result of آ Brexit. Well, at least this is what many think of.

In my opinion as a Turnaround specialist and strategic business advisor, آ Britain  decision to enjoy an autonomy over its economy can be turned around آ for each business sector even for each company or corporate آ to benefit from for their own good despite level of Brexit impact on their location and economy.Definitely , we can’t deny some negative effects but still with smart and strategic restructuring and Turnaround moves آ each business sector, company , MNC or corporate can diminish the side effects and maximize the positive ones of Brexit.

Note: At the end of this blog I will be giving some tips for businesses to overcome financial and economic issues as a result of Brexit.

I First put to you first beneficial links about Brexit Hidden Opportunities and Threats :

Brexit and The EU Market:

Brexit Impact on the MENA آ region & GCC.

Brexit and Japan

Brexit and China

Hopefully, I saved you some time putting some major آ beneficial links for you to recap the potential effects of Brexit on different regions. But I also would like to mention some quick tips for every business owner and every person responsible for running a business of any kind and sector, and these are:

  • Broaden your thoughts and strategies and think out side the box to get advantage from Brexit impact and to turn negative effects to positive effects.

  • Re-build and restructure your business platforms and profits approaches…

  • Conduct new -creative types of arrangements, agreements ,cooperations and partnerships to gain new type of privileges that would offset any losses or disadvantages resulting from Brexit.

  • Expand into new lines of Business…Its a great Opportunity.

  • Laser -Focus and think of the unexpected implications of Brexit and start preparing …

  • Shift and Diversify your Business Focus.

Business success and sustainability needs smart آ work and actions despite circumstances and national or global events…So let me آ share and boost your آ business success, and please don’t  hesitate to contact me Dr.Salam Amin .

dr.salamamin@yahoo.com

Skypes : Dr.Salam Amin

www.sosyourbusiness.com آ

Why Some Managers and Executives Hesitate to ask for Our services?

       

 

Why Some Managers and Executives Hesitate to  ask for Our services?   In this blog I am not going to tell you here are the services that I  Dr.Salam Amin the founder of SOS Your Business will provide you or here is what SOS Your Business offers.But what I look for always is how to impact businesses and how to  add Value to our customers and to our prospects who are seeking business help.In this blog I will manifest our business actions towards achieving  business long-term sustainability.Also I will mention TWO  highly important Notes  regarding our Services….

** Please wait for our coming strategic blogs regarding Walmart , Amazon, and Uber….

In SOS Your Business we look at what matters to our customers ? what are their challenges & fears? What are their needs? And we provide, achieve and conquer them using creative and sustainable methods , techniques and solutions…

 

In other words, SOSYourBusiness-Dr.Salam Amin  aims at impacting and moving every business forward associated with strong immune system against economic financial fluctuations. And this was proved with our previous success stories which seemed in many cases to be  hopeless cases or extremely hard to transform their unpleasant results to pleasant ones.

 

Now lets mention the two important Notes about Dr.Salam Amin Services ; The first Note is:

 

PLEASE PLEASE PLEASE Keep in mind that any company or business that ask for our services will not be a reason to kick out the CEO or any of the key people who handles running the company or in charge of its operations. BUT,we will be your strong supporter as a manager, executive , as an organizaton leader , corporate executive director , or as a General manager. I am  your solid pillar that will work hand by hand with you to support your business and move it forward  to nourish and expand ,to overcome your business challenges whether you are an  organization , holdings ,university, hotel , governmental organization, ministry, NGO  , resort  , or in various types of sector or industry  like retail sector,  car industry , Malls, Product based businesses, services based businesses…..

 

The Second Note : Dr.Salam Amin Services are aligned and tailored  to match your business needs and to achieve your business desires especially as a business owner and as board of directors. Thus, you can ask for  Dr.Salam Amin’s  services  in many different ways like:

  • One- Mission Services : ( One time Contract ) in which you are looking for external help  and you want to outsource,  this type of service is for solving a specific problem or to help  you with a specific mission for a limited time like planning your business expansion and designing all the necessary methods , tools , tactics, strategies , plans, procedures…or for figuring out new creative solutions to boost your revenues and Profits, or take your business out of a bankruptcy situation, market penetration ,or handle for you a merger or acquisition , divestiture , amalgamation process ,reorganize your logistics, restructure your supply chain.Or you are asking Dr.Salam here to know  why and what’s  wrong with your company ,organisation, production process , decreasing customers ,visitors, guests, clients and weak performance results .

So this type of our services is crafted according to your type of need and objectives especially if they are temporary.

 

  • Long-Time-Contract : in this type of services you are asking us to be your Private Business Advisor , Your Private Business Consultant , part of your company board of directors or management Team ,or lead your business and enhance its life and existence.To be laser focused , to pierce  and to expect the unexpected  for the sake of taking  all the necessary steps , actions …to back up your business  and to prevent it  to be in crisis mode .

Simply here when you ask for this type of service you are doing two things : the first is protecting your business from being open and exposed to risks and crisis.The second is continuously maintaining the progress and success of your business and its increasing sales , revenues, and profits…

 

At the end of this blog please remember that Dr.Salam Amin Services are customized to achieve your goals and objectives.And that SOS Your Business will always be working by your side supporting and assisting your business not take your place .

 

Always ask for our services and honor us to share you your business worries, problems, challenges ,ambitions and desired destinations. Where ever your business is located in Europe , MENA region , Australia , Africa….. Let’s enjoy the success together. Call us!!!

 

Skype : Dr.Salam Amin

dr.salamamin@yahoo.com

www.sosyourbusiness.com

Best 7 sectors For Investing…

 Best 7  sectors  For Investing…

The Reason I am writing this blog is because I am always asked this question by Investors : What is the best Sector to invest in?

In this blog I WILL  answer the above question, but first I would like to  notify every investor about some strategic Considerations to be attentive to …

I need from every investor to ask himself/herself the following questions before choosing the best sector to invest in. Thus, these questions will clarify and help you as an investor to take the right and best decision for maximizing your returns.

And these questions are :

♦Ask yourself : what type of investor am I? Am I a patient long term Investor or not ??? Am I a Risk taker Investor ??

♦Is it my first time to invest in something or in any type of sector ,,or is it a new sector for me to invest in ?am I confident and aware of the investments that I’ll go for, did I gather all the information I need and that supports my investment success.

Ofcourse, I encourage going beyond the known and expected  to new type of investments and be brave enough to do so , because if you don’t you might risk what you have and in other cases you will lose opportunities,  especially in our global markets.

♦Why I want to invest in the first place ; my objective; is it just profits or are you also looking forward to make something positive for society and humanity?

ً♦Who will be in charge for my investments ? is it me mainly? Do I have the qualified team to professionally  handle my investments before starting , within or in process  and after the investments and projects are activated…

♦Am I prepared with all the plans ( futuristic, tactical, operational, contingency ) strategies, tactics , procedures,proactive and reactive actions and teams to ensure efficient continuity of my  investment.

♦How will I withstand and distinguish my investments from others.

♦Are you Realistic with your numbers and expectations ???Don’t be Over -optimistic nor Over pessimistic.

♦Am I going through a certain investment on my own or do I have partners? And How essential those partners to my investment?

♦What are my capabilities for investing like  ( resources; intellectual capital ,financial and non-financial capital )?

In addition to the above questions I want every investor to keep in mind 2 important points:

♠The first one is : Even if your feasiblity study sounds positive and encouraging DO NOT OVERLOOK  things; don’t rely on this positivity but expect the unexpected and prepare for it.

♠Secondly:  no matter how bad or good the economic situation is,  you can and you should turnaround the event or  situation for your own good. Take the good and advantage from every situation. Remember you can do it if you want .

The main idea here is to be comprhensive in every detail and always be updated with The News and events that might by any way affect your investments and at the same time how you can get the best out of them.

Lets come to the main purpose of this blog ; The Best 7 sectors to invest in :

♥Inventions….¸for more Information Contact us.

♥Specific types of Raw Materials & Trading…

Health Care …this sector rather than being so   profitable in almost every country and at different time frames all over the globe it adds  value to the society and the investor himself.

♥Education Sector; its like the above sector in adding value , socially responsible one , and so profitable ; its profits  and revenues are quickly attained .

♥Hospitality; a sector that if investments were made in it associated with excellent choice of country, type of hospitality investment ,well managed and developed….. will generate a huge amount of cash flow and great profits.

♥Aviation Sector…..For Consultations.

♥Creative Technology Sector…..Contact  me Dr.Salam Amin.

These are extremely profitable sectors if undertaken by Professional people Advise and Management, especially in our highly competitive and changing world with lots of surprising events. But don’t worry SOSYourBusiness is your Success Agent.

Please don’t Hesitate to Contact us

Dr.Salamamin@yahoo.com

www.sosyourbusiness.com