How to Profit in a Highly Competitive Market ?

How to Profit in a Highly Competitive Market ?

How to generate profits in a highly competitive market ? Well, the answer is simple DON’T COMPETE.

Competition implies consuming time, effort , resources , value diminishing and decreasing profit margins.So, do you still want to compete ???

Ok then let’s face it ! why you want to compete ?is it because you are pursuing larger market share and thus increasing your profits. Or is it also about dominating the market so you can impose your own prices.

What really happens most of the time when you compete is that you get to increase your cost structure trying to serve more or saturate the market or serve the current customers better ….And then you will try to create those desperate market offers or discounts or differentiate your service or product .

Let’s say you dominated the market and you achieved the largest market share possible. BUT, does that mean you are a winner? maybe yes , but for how long? especially in our extremely dynamic era with its surprising trends??? What is dominating today may be swiped away with with a new trend or new invention.

I think you need also to ask yourself that if I had the largest market share would that mean or guarantee higher profits than everyone else?

Actually, there is a false understanding that the larger the market share the more profits you gain!!!

The truth is the more you are niche-focused the more the profits you earn. Let’s take an example from the auto industry; Toyota globally have a higher market share than Bentley while Bentley generates more profits than Toyota.

Another example from the hospitality industry four and five stars hotels exist everywhere much more than luxury resorts like the ones in Maldives or in Santorini , but still the luxury resorts make more profits, they are even less likely to suffer from seasonal variations.

Another example from the aviation and airlines industry there are airplanes that anybody can go for and there are private jets.

What does this tell us ? or What does niche focused mean? When you are Niche-Focused you will : 1-Earn more Profits and and have higher profit margin . 2-You will need to sell Less. 3- And your cost structure will be Lower .

But how can you be niche focused ? I will give you 4 Tips out of 12 to put you on the correct track to choose your niche; 1- Study the process that your targets experience with a certain product or service. like before using the product or service , then during using it and after using it. You will get to know a lot of gaps that competitors aren’t covering and that would be a great Niche opportunity to utilize. Like when you do your daily workout or when you read a book , or when you use your laptop or even use your toothpaste. Study the journey and tap the un-tapped needs . Look for Pain Points. 2- Explore what issues are prohibiting your targets from buying a certain product in your area of interest. Like why aren’t they using Paypal services as a payment gateway? 3-Ask Influencers ( could be a parent or buyer or a purchasing director or financial manager or a retailer or dealer …) what are the problems when buying a certain product or service, you will reveal a lot , you will get to know many pain points that are uncovered. 4- Think of people who might have an interest in common life aspects and would love to have and satisfy but can’t for different reasons. Like older people who would like to have a bachelor degree or a high education certificate in a certain field.

In addition to those 4 tips please keep in mind these extremely valuable directives :

1- Do not pursue incremental improvements because they will not distinguish you nor you will be providing a real value to your targets but you are only pursuing contemporary gain . 2- Do not benchmark your service or product with industry key players or major competitors because you will limit your thinking of finding your creative targeted niche. 3- Do not Pursue price competition because you will decrease your profit margin and increase your costs.

Please understand that competition is against business solid successful continuity , because you will be draining your resources , efforts, money , time and the most of all you are swimming far away from what customers value .

If you want to master tactics and mechanisms in achieving Niche-Based Businesses (Extremely Profitable Zone ) then please feel free to contact me via email: Dr.salamamin@yahoo.com or via Skype : Dr.Salam Amin       .

 

 

4 Tools for #Hotels to Maximize Their Ads Reach.

In this blog I will write about two tips to get the most of  hotels and accommodation providers ads campaigns ; The First Tip  is :  The most Important ads tools that each hotel should apply to increase their digital reach .And the Second is:  The 4 Tools that will maximize Hotels Ads Reach.

 

The First Tip is :  The most Important Ads Tools that each Hotel should Apply to Increase their Digital Reach.

 

The Second Tip  is : The 4 Tools that will maximize Hotels Ads Reach.

 

Tools and methods are infinite and they are continuously changin,g so you need to continuously  update your tools to ensure that your campaigns are effective and delivering the results that you are up to.

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp me  00962795116324

Skype Dr.Salam Amin.

Please after you read my blog  leave a comment. I will be delighted to hear from you.

2 Secrets to Beat Online Travel Agencies

2 Secrets to Beat Online Travel Agencies.

Online travel agencies are increasing their profits and and their shares in hotels revenues, not because they have those massive capabilities that can’t be defeated, but because hotels and accommodation providers are still not doing enough work to conquer them . Online travel agencies are even more laser focused than hotels and most accommodation providers.

In this blog I will mention 2 secrets out of 6 to beat online travel agencies that I figured out  after close monitoring and thorough research for hotels and online travel agencies actions towards each other and also towards other matters like their websites , issues and challenges they encounter and how they react to solve them…

The two secrets are : –

 

The First Secret is :  The Hotels’ Websites.

After going through several reputed and not reputed hotel websites still they are considered to be weak websites regarding the messages they communicate to visitors. We all know that most of the people who try to book via OTAs websites before completing the booking process they visit the hotel website to finalize their decision.From this point it is every hotel’s  responsibility to grab the traveler attention to book directly through your  hotel website instead of the OTA.

What messages are you providing on your hotel website that will lead the traveler to book? It’s not enough just to provide high quality images  or to place tripadvisor rating or positive customers’ reviews. Yes these are somehow important in the decision making process of the traveler but yet they are not enough to drive them to book directly and some of them are already there on the OTAs websites. So you   as a hotelier still have to rely on them to increase your sales. Neither it’s enough to provide 20% off  on booking directly and by being a member of a loyalty program like Wyndham Hotels. They are doing good but I prefer if they would change the message location on their site and to restructure the message itself.

What I advise hotels is to redesign their hotel websites to contain certain messages at  specific locations on their sites that would attract the visitor attention and would entice the visitor to take action. I will provide with only two messages that will make a big difference in your conversion rates , and these are :

A- Locate a message at the UPPER-Center of your hotel website that communicates the idea of any room on OTA book  it directly from here and you will get like 13% off, or 7% plus an upgrade.Simplify and make your message very clear to everyone .

Because just saying book directly or book now isn’t doing good enough and people don’t trust why they should book directly not via OTAs who are massively doing excellent in their marketing strategies.

 

B- Locate this message under the first one; Bring us any offer or package and we will give you a better one either through better price or amenities, or by upgrading , free trips or gifts…. or both…Just be creative so you can beat other OTAs here and other loyalty programs. ( rewrite the message in different wordings but I am giving you the core idea here.).

 

The Second Secret is  : Guests who come to your hotel via OTAs should be pampered and treated in an unexpected way that would make them your directly booked and repeated customers . And you can do that when you know about them more by monitoring their social media channels and get to know their preferences , interests and  any specific occasions or any events that happened lately in their lives and act upon that. Surprise them . You can do that by using tools like

Local Measure  and  Full Contact.

 

Beating Online travel agencies are not easy but not hard and not complicated. Beating them needs strategic smart meticulous actions to be set on. You as a hotelier or as a accommodation provider you have to rethink your actions and strategies to decrease your rely on OTAs  in order to increase your sales. You are increasing them but also increasing OTAs shares in your profits….!

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

How to Increase your Hotel Digital Visibility?

How to Increase your Hotel Digital Visibility?

The more your hotel appears in search results the more you are likely e to increase your bookings. In this blog I will provide you with 6 Tips  that will enhance your hotel digital visibility and presence.

1-Data Providers.

Team up or partner with : Data providers or apps to provide you with flights that are early booked or cancelled or delayed or people who want to change their travel direction and people contact info.  to connect with them  . In order not just to boost your ads exposure but also connect with them directly, personalize your connection ,by calling them or contacting them via whatsapp…Partner with Google flights, momondo , ITA matrix, Hipmunk, flight search direct ,skyscanner, Airhelp, Destigogo , flymble live…And do not confine your hotel to be an airport hotel to do this type of action.

2- RankBrain by Google.

Optimize for Rankbrain by google through creating  unique content that are relevant to your target audience; it’s  good here to target women , solo travelers , older people….

3-Sharing.

Share your content  with websites like smartertravel.com , jetsetter.com, crooked-compass.com , travelblog.org, Taptag

4- ???

Don’t forget to use these apps in your ads campaign so you can target millenials everywhere. Use Line , shots , kik and Viber also to post your ads to public..

5- Team-Up with these apps.

If you team up with these apps you can enrich your ads campaign.

  • Room8app.com for finding your next room mate.
  • Hitlyst for twitter  to know more about people interests trends and verified accounts and influencers.
  • Babbler to get to know more about influencers.
  • Whatrunswhere.com to know everything about your competitors.
  • You can check OTAs  and competitors website closely like to know unsatisfied guests and connect with them directly on their whatsapp…again not just emails or …..

6- Locate your Hotel indirectly

And to Increase your hotel digital presence indirectly locate your hotel by locating its restaurant,ballroom ,spa , beauty salon,Meeting room… like; Zomato , localeats, and also yelp, spafinder.com , enterprise.com ….

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

Grow your Hotel Direct Bookings & Beat Alternative Accommodations like Airbnb

Webinar Blog:  Grow your Hotel Direct Bookings & Beat Alternative Accommodations like Airbnb…

 

When you join me, you’ll learn :

  • How to optimize the strength of  direct booking, attract people to your hotel’s website, turn lookers into bookers, and get repeated guests.

 

  • How to Overcome Online Travel Agencies new strategies and moves like buying more channel managers and How to bypass rate-parity agreements with them .

 

  • Conquering alternative accommodations competition  like Airbnb.

 

  • Creating a profitable season all the year ; there will be no such thing like high or  low season.I will provide you with other tactics and how to apply them  in addition to what is in my blog about increasing your hotel occupancy all the year.

 

  • Turning social media Followers into Bookers .Building Successful attracting Social media Pages for Hotels; What and how information and images your social media pages  should provide to followers   ( we are done with the old images like having a reputed chef ….this doesn’t attract guests to your hotel anymore).

 

  • How to make your Hotel website Generate Profits?How to build and design it?I will provide you with what information and how to place it, what changes to make and when and  more….

 

  • The most Effective and latest  Best  hotel softwares for quick, easy  and profitable  Results from A to Z, You will not hear from  me saying OPERA or EZEE or….

 

  • Overcoming High Cancellation rates ; giving you  actions to conduct that  would decrease it to the lowest rate.

 

  • Boosting your hotel score on tripadvisor and other scoring platforms.

 

  • Generating  Profits with NEW   Strategic streams of Income other than franchising and Mergers & Acquisitions.

 

  • Positioning your Hotel ahead of competition,I will provide you with methods, tools, and techniques.

 

  • AND MORE .

 

Hotels  & Resorts  OWNERS , Managers , Investors and Hospitality Solutions Providers will benefit and enrich their knowledge to reflect it on boosting their hotels  profits , reviews and overall performance.

 

The Webinar Date  will be held  on Tuesday , December 5 , 2017.//  At 7 p.m. (Eastern Time).

Webinar Duration : two hours and a half.

 

Webinar Cost : 840$.

For Money Transfer Details Contact me via Whatsapp:+962795116324.

 

How to Increase Hotel Occupancy Rate During All Seasons ?

How to Increase Hotel Occupancy Rate During All Seasons ?

   

High season, low season, shoulder season, weak season , or we had a bad season…. I wonder tell when we will keep on operating and pricing according to seasons , and thus occupancy is defined accordingly ?

Why don’t we as hoteliers create  our seasons ?Why don’t we make all seasons a high season?or in other words why don’t we create one time profitable season ? especially that seasons model isn’t always profitable, isn’t it?!

 

The objective of this blog is to delete types of seasons and create only one season that is a profitable season at all time frames.The goal of this new business model for hotels and accommodations is to profitably operate all the time and to create a solid position that withstand  in a dynamic international market. So in this blog  I will write some tips and moves to achieve this model. More information will be in my coming webinar that will provide you  with a Profitable Comprehensive Business Model for Hotels .

Lets start with some moves and tips like:-  

  • ♦ Diversify types of accommodations at your hotel ;

It shouldn’t only be few days or you shouldn’t have another type of hotel for an extended stay.And I know that many hotels try to apply that but still not in the right method with the right services ,privileges and prices. Instead at the same hotel provide diversified types of  accommodations for; microstays-extended stay- short stay- medical stay-fun and educational stay. Investigate  the reasons behind your customers stay and excel there. So it will help you in crafting not only special offers but in designing and providing exceptional service. Also to dedicate rooms for them with great strategic competitive offers.

♦ Diversify your NICHE audience and destinations locally and globally.

As a hotelier you should work on this strategy all the year and by targeting your diversified niches all together . Like work on targeting older people with people who quit smoking and couples celebrating their anniversaries …. Ofcourse, with designing very much smart and competitive offers and packages that are transparent with no hidden expenses.In this area you can be very creative to attract different types of customers from different destinations.

Below I will put for you some ideas that will help your hotel broaden its niche streams, it will also showcase some caring and social responsibility  and at the same time increase the hotel exposure.

  • Followers on our social media.
  • The most follower who makes likes.
  • People with disabilities.
  • It could be women lawyers or week of lawyers from all over the world.
  • Influencers in your targeted societies.
  • Students excelling in their grades at schools for local people.
  • Hotel and Travel Bloggers.
  • Chocolate lover…
  • Family nights …
  • Golf players… 
  • Chess players…

 

No need to remind you that when crafting the offers, prepare new  activities and communicate this in the offer, in your ads and on the hotel’s website.

Partner with financing companies;     banks locally and internationally and even digitally so you will delete the need of disposable income in order to travel .This will help you in the  offerings you make so guests can pay the bank in one year or less as an example…And the same with airlines .  

The choice of partnership or agreements depends on your plan and strategy of targeting. MAKE it end-to- end,  simple effortless hospitality experience.

♦ Partner with beauty ,tech, men clothing, entertainment companies to prepare your gifts for the guests. How awesome it will be for a  potential woman guest that she will get a package from lancome. Or for millenials samsung latest phone when they stay at your  hotel and make the booking from your website.    

  • ♦ Use all means of communications  ( calling , social media groups and ads , Hotel website , ….). 
  • ♦ Sending messages directly on people whatsapp through agreements with telecommunications companies in the targeted countries.
  • ♦Create whatsapp or viber broadcast lists  for potential and repeated  customers then broadcast them with your offers according to interests, behaviors and demographics.

Use what I mentioned in my previous blog about creating ads and optimizing on the strength of direct booking.

Always and at all time frames make live chat available and easy (simple and quick to reach) through whatsapp number , Hotels website , app…

♦ Send people through broadcast lists messages from different types like;

  • Make Videos on rooms that are in your offerings to them.
  • Create Pictures, more and more short videos on amenities and other facilities or trips that you will provide in packages.But please stop delivering old idea messages like a pool with playing kids or someone swimming there or for bringing a reputable chef   it’s really boring and you are making no discretionary .You need to create posts, images , videos that magnet people .That would urge them to come to your hotel for at least one night.
  • Send unique messages to your broadcast lists and place it on your site such as “ send us your needs, interests ,your capabilities of money and time and we will craft an offer for you”…This message has a special touch on increasing number of customers and repeating them . Ofcourse, this message can be written in other words that are more attracting to reach different types of prospects…And there are always more and more tactics, actions,moves,strategies to increase occupancy at all time frames…In my coming webinar I will be providing some secrets on achieving and maintaining Profitable season.The idea as I mentioned early in this blog is to create one profitable season at all time frames. Change the rule of the game …Create your own way..
    Let’s remove the state of declining demand or low season or even shoulder season. It’s only One season that is a Profitable season for all types of hotel and resorts .

    Inject a new type of management in your hotel and boost your Hotel  Performance Results  

    by contacting me Dr.Salam Amin on my whatsapp:  +962795116324    or via email : Dr.salamamin@yahoo.com  .