Top 5 Mistakes Hoteliers Continue to Make in 2018…

Hoteliers are still operating the same old ways despite implementing some changes to the hotels they are running.

What used to work previously and continued to generate cash for us as hoteliers and business owners in any field will not continue to do the same in our new world , as a matter of fact it could cause businesses to shutdown.

I am not talking here about embracing new technology to personalize the customer experience as many hoteliers and hotel companies do with some other changes that might make things better and generate more cash but just for certain amount of time.

I am talking about mistakes that many hoteliers still do not realize that they are even mistakes in our current era !

In this article I will only state 5 mistakes and some quick tips and hints on how to correct them.

And these 5 mistakes are :

1- Seasons : still accommodation providers of different kinds and levels are operating according to seasons forms; low season , shoulder season , high season , slow season….We have to understand that we people created the seasons thing and we are capable of changing it .

And there is no need for us to wait for the industry as a whole to change it, but each hotel owner and manager can change this fact and start restructuring their strategies to operate in high occupancy rates all the year. And I provided some guidelines in this article but if you need thorough blueprint or consultation on how to conduct all year profitable occupancy strategy contact me through email Dr.salamamin@yahoo.com.

2- Accommodations Durations : 24 hours accommodation ; hotels should change the time frame of accommodation they are providing. There are wide variety of travelers types and needs that produces the need to change this old way of accommodation times frames. Like why don’t we provide different forms of durations beyond being limited to 24 hours time frame and at attracting rates . And this can be applied at different stars level. I know some started doing so but still they are not bold at conducting this type of strategy.

3- Accommodations types; at the same hotel you can provide different types of accommodations by dedicating some rooms for that . For example each hotel can deliver homier experience at different rates and in a more modernized way, you will also even beat Airbnb at this point .Of course there are other types of accommodations to think of changing and gain new and repeated customers.

4-Check-in-out : Hotels and resorts are still doing it the same way with some shy differences that are given to guests as a privilege . You can be as a hotelier very flexible in this option in different forms and gain the deep customer satisfaction. Do it without extra money if you can ! Prepare your strategies and some rooms for that …….

5-In-House Activities : Hotels are so boring in this aspect , its almost the same activities and at the same time frames.Its either a musical show at the lobby or beach party, or some comedy show here or there within specific time frame…. But don’t you think you should go beyond that and create new types of activities for the new types of travelers and at totally new time frames?!

These are just five mistakes out of many mistakes that hoteliers continue to make .If hoteliers start correcting these mistakes they will start welcoming more of new guests and an increase in the repeated guests and they will also minimize cancellation rates.

At the end you will gain and increase your guests satisfaction and Profits. And if you are looking to massively increase both please feel free to contact me via email Dr.Salaamin@yahoo.com or skype : Dr.Salam Amin .

4 Tools for #Hotels to Maximize Their Ads Reach.

In this blog I will write about two tips to get the most of  hotels and accommodation providers ads campaigns ; The First Tip  is :  The most Important ads tools that each hotel should apply to increase their digital reach .And the Second is:  The 4 Tools that will maximize Hotels Ads Reach.

 

The First Tip is :  The most Important Ads Tools that each Hotel should Apply to Increase their Digital Reach.

 

The Second Tip  is : The 4 Tools that will maximize Hotels Ads Reach.

 

Tools and methods are infinite and they are continuously changin,g so you need to continuously  update your tools to ensure that your campaigns are effective and delivering the results that you are up to.

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp me  00962795116324

Skype Dr.Salam Amin.

Please after you read my blog  leave a comment. I will be delighted to hear from you.

2 Secrets to Beat Online Travel Agencies

2 Secrets to Beat Online Travel Agencies.

Online travel agencies are increasing their profits and and their shares in hotels revenues, not because they have those massive capabilities that can’t be defeated, but because hotels and accommodation providers are still not doing enough work to conquer them . Online travel agencies are even more laser focused than hotels and most accommodation providers.

In this blog I will mention 2 secrets out of 6 to beat online travel agencies that I figured out  after close monitoring and thorough research for hotels and online travel agencies actions towards each other and also towards other matters like their websites , issues and challenges they encounter and how they react to solve them…

The two secrets are : –

 

The First Secret is :  The Hotels’ Websites.

After going through several reputed and not reputed hotel websites still they are considered to be weak websites regarding the messages they communicate to visitors. We all know that most of the people who try to book via OTAs websites before completing the booking process they visit the hotel website to finalize their decision.From this point it is every hotel’s  responsibility to grab the traveler attention to book directly through your  hotel website instead of the OTA.

What messages are you providing on your hotel website that will lead the traveler to book? It’s not enough just to provide high quality images  or to place tripadvisor rating or positive customers’ reviews. Yes these are somehow important in the decision making process of the traveler but yet they are not enough to drive them to book directly and some of them are already there on the OTAs websites. So you   as a hotelier still have to rely on them to increase your sales. Neither it’s enough to provide 20% off  on booking directly and by being a member of a loyalty program like Wyndham Hotels. They are doing good but I prefer if they would change the message location on their site and to restructure the message itself.

What I advise hotels is to redesign their hotel websites to contain certain messages at  specific locations on their sites that would attract the visitor attention and would entice the visitor to take action. I will provide with only two messages that will make a big difference in your conversion rates , and these are :

A- Locate a message at the UPPER-Center of your hotel website that communicates the idea of any room on OTA book  it directly from here and you will get like 13% off, or 7% plus an upgrade.Simplify and make your message very clear to everyone .

Because just saying book directly or book now isn’t doing good enough and people don’t trust why they should book directly not via OTAs who are massively doing excellent in their marketing strategies.

 

B- Locate this message under the first one; Bring us any offer or package and we will give you a better one either through better price or amenities, or by upgrading , free trips or gifts…. or both…Just be creative so you can beat other OTAs here and other loyalty programs. ( rewrite the message in different wordings but I am giving you the core idea here.).

 

The Second Secret is  : Guests who come to your hotel via OTAs should be pampered and treated in an unexpected way that would make them your directly booked and repeated customers . And you can do that when you know about them more by monitoring their social media channels and get to know their preferences , interests and  any specific occasions or any events that happened lately in their lives and act upon that. Surprise them . You can do that by using tools like

Local Measure  and  Full Contact.

 

Beating Online travel agencies are not easy but not hard and not complicated. Beating them needs strategic smart meticulous actions to be set on. You as a hotelier or as a accommodation provider you have to rethink your actions and strategies to decrease your rely on OTAs  in order to increase your sales. You are increasing them but also increasing OTAs shares in your profits….!

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

How to Increase your Hotel Digital Visibility?

How to Increase your Hotel Digital Visibility?

The more your hotel appears in search results the more you are likely e to increase your bookings. In this blog I will provide you with 6 Tips  that will enhance your hotel digital visibility and presence.

1-Data Providers.

Team up or partner with : Data providers or apps to provide you with flights that are early booked or cancelled or delayed or people who want to change their travel direction and people contact info.  to connect with them  . In order not just to boost your ads exposure but also connect with them directly, personalize your connection ,by calling them or contacting them via whatsapp…Partner with Google flights, momondo , ITA matrix, Hipmunk, flight search direct ,skyscanner, Airhelp, Destigogo , flymble live…And do not confine your hotel to be an airport hotel to do this type of action.

2- RankBrain by Google.

Optimize for Rankbrain by google through creating  unique content that are relevant to your target audience; it’s  good here to target women , solo travelers , older people….

3-Sharing.

Share your content  with websites like smartertravel.com , jetsetter.com, crooked-compass.com , travelblog.org, Taptag

4- ???

Don’t forget to use these apps in your ads campaign so you can target millenials everywhere. Use Line , shots , kik and Viber also to post your ads to public..

5- Team-Up with these apps.

If you team up with these apps you can enrich your ads campaign.

  • Room8app.com for finding your next room mate.
  • Hitlyst for twitter  to know more about people interests trends and verified accounts and influencers.
  • Babbler to get to know more about influencers.
  • Whatrunswhere.com to know everything about your competitors.
  • You can check OTAs  and competitors website closely like to know unsatisfied guests and connect with them directly on their whatsapp…again not just emails or …..

6- Locate your Hotel indirectly

And to Increase your hotel digital presence indirectly locate your hotel by locating its restaurant,ballroom ,spa , beauty salon,Meeting room… like; Zomato , localeats, and also yelp, spafinder.com , enterprise.com ….

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

5 Amazing Tips For Hotels that will Radically Increase their Profits.

5 Amazing Tips For Hotels that will Radically Increase their Profits.

Hotels & Resorts

These Tips should be added on  each and every hotel or accommodation provider postings via their social media channels or can be placed on your hotel website or your Advertisements.These tips and messages should result in :

1- Better Market Position .

2- Gradually Minimize your rely on Online Travel Agencies.

3- Radically increase your hotel Profits .

The 5 tips are :

A- Unique Selling Points (USP).

Talk about your hotel or resort unique selling points that will distinguish your hotel from other competitors.In your posting communicate things most of people care about and of great interest to them; like

  • Serving organic food .

 

  • Specialized people dedicated to help people with disabilities or special needs.

 

  • A team or a accompany mate for solo-travelers who want  to enjoy trips with people who share relevant  interests or  a companion who can provide them with great experience.

 

  • Providing special tools and high tech ones  for older people that would enhance their stay and make it enjoyable.

Ofcourse, thoughts are endless but these are some to enrich your posting exposure. Please keep in mind that you as a hotelier should  progressively Add and change in your hotel USPs.

B- Your Loyalty Program.

Always and on a  continuous basis communicate your loyalty program benefits and privileges to win over other rivals loyalty programmes and their privileges .And here it’s good to mention that don’t just stick your outstanding privileges to discounts like 20% but broaden them …

C-  24/7   .

In our current era and strong competitors you should be available at any point of time to serve people. So state that in your posts; tell them that you have 24/7 service.You can answer their inquiries , help them in the booking process and  respond to their requests ….

D- Fast & Secure.

Everybody likes to see this message because we all care about time and secure payment.It will also stop shifting guests from going to an opponent or leaving your site.

E- Direct Booking.

It’s been so clear that people are heading to make their bookings via online travel agencies like Tripadvisor , Booking.com , Priceline , Tablet ,Trivago , Expedia, Orbitz…It’s because they lack the information that if they book directly through your hotel website they will get the same price with extra amenities and they will also become a member of your Hotel loyalty Program that has exclusive privileges or additional privileges….

Note: if you are as a hotelier not using the mentioned strategy or a different one I advise you to start applying it due to its powerful results.

These were just some tips out of  multiple and multiple tips and messages that should me added to hotels and accommodation providers postings to strengthen their market position and to profoundly increase their direct  profits.

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

 

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

Grow your Hotel Direct Bookings & Beat Alternative Accommodations like Airbnb

Webinar Blog:  Grow your Hotel Direct Bookings & Beat Alternative Accommodations like Airbnb…

 

When you join me, you’ll learn :

  • How to optimize the strength of  direct booking, attract people to your hotel’s website, turn lookers into bookers, and get repeated guests.

 

  • How to Overcome Online Travel Agencies new strategies and moves like buying more channel managers and How to bypass rate-parity agreements with them .

 

  • Conquering alternative accommodations competition  like Airbnb.

 

  • Creating a profitable season all the year ; there will be no such thing like high or  low season.I will provide you with other tactics and how to apply them  in addition to what is in my blog about increasing your hotel occupancy all the year.

 

  • Turning social media Followers into Bookers .Building Successful attracting Social media Pages for Hotels; What and how information and images your social media pages  should provide to followers   ( we are done with the old images like having a reputed chef ….this doesn’t attract guests to your hotel anymore).

 

  • How to make your Hotel website Generate Profits?How to build and design it?I will provide you with what information and how to place it, what changes to make and when and  more….

 

  • The most Effective and latest  Best  hotel softwares for quick, easy  and profitable  Results from A to Z, You will not hear from  me saying OPERA or EZEE or….

 

  • Overcoming High Cancellation rates ; giving you  actions to conduct that  would decrease it to the lowest rate.

 

  • Boosting your hotel score on tripadvisor and other scoring platforms.

 

  • Generating  Profits with NEW   Strategic streams of Income other than franchising and Mergers & Acquisitions.

 

  • Positioning your Hotel ahead of competition,I will provide you with methods, tools, and techniques.

 

  • AND MORE .

 

Hotels  & Resorts  OWNERS , Managers , Investors and Hospitality Solutions Providers will benefit and enrich their knowledge to reflect it on boosting their hotels  profits , reviews and overall performance.

 

The Webinar Date  will be held  on Tuesday , December 5 , 2017.//  At 7 p.m. (Eastern Time).

Webinar Duration : two hours and a half.

 

Webinar Cost : 840$.

For Money Transfer Details Contact me via Whatsapp:+962795116324.