Great Companies continue to fail and end its existence in the business world due to actions that drive failure in its various forms like bankruptcy, selling business , divestiture , spin-off …
As a Turnaround Professional and because business owners mostly come to me at late stages, I have seen many of those cases and I even can project who are on that same road of getting out of business.
Let me share with you 17 actions that will lead any business not just to under perform but to get into a crisis mode that would probably end its existence unless quickly corrective actions are undertaken to turnaround the collapsing business to a successful one.
Here are the actions :-
1- Not creating products and services from the customer perspective.
2- Operating within the constraints of the industry without giving a deep thought of possible hidden opportunities beyond these constraints or borders.
3- Being always reactive instead of being insightful , researcher and speculating what might happen and prepare your business accordingly ( proactive mode).
4- Blaming rules, regulations, governments for losses instead of trying to take advantage or trying to figure out solutions to overcome obstacles.
5- Giving Credits.
6- Late to act .
8-Trading-off quality with price.
9- Wrong Targeting .
10- Relying on previous success stories this will help you in gaining strong market position for some time , but it doesn’t guarantee business sustainability.
11- Not being updated with the trends and taking necessary actions to move your business in the right direction.
12- Not available in the right time and place , so customers can’t reach out to you or they may even not aware of your business existence.
13- Not closely monitoring the market so as to be aware of changes that might affect your business like a breakthrough or a new entrant.
14- Sticking to old mechanisms .
15- Being Fearful which will make you settle for the status quo and will also end your business life especially in our current dynamic era.
16- Employees Dissatisfaction.
17- Settling down enjoying current success and exaggerating your rate of optimism .
These are some critical actions that caused businesses to get into hardship and then a shutdown. So, let’s be aware , be attentive and keep moving , changing taking smart well calculated risks and dedicating all the effort needed towards thriving our businesses.
And its my job to thrive your businesses despite any hardship that your business are suffering from, just don’t hesitate to contact me to save, boost and thrive your business.
Contact me via email : Dr.email@example.com or Skype : Dr.Salam Amin .
Gaining , acquiring or getting new clients is one of the most fearful topics to too many businesses. While it shouldn’t be , especially if you get to know and understand your target customers pains, needs and solutions they are looking for and then craft your road map to winning them .
Before getting into the methods of gaining new clients, I would like to give you two valuable advices so you won’t waste your time, efforts and money especially if you are bootstrapping or you have a small budget or even not but to save you from frustration and thinking to give up or thinking that your business isn’t successful. The First advice is : Be patient and keep asking yourself what I should do to improve , what’s wrong and how I should fix things . The second advice : Don’t you ever depend nor think that advertisement is enough for your business to gain clients quickly.
So now let’s dive into the methods of getting new clients for a product and service based businesses. Of course, this process comes after you determine who exactly is your target market and get to know them in depth. You then can just start implementing one or two or some of these methods.
1- Search your target audience via google, social media , chamber of commerce and any other directory that they might be registered in Directly and Indirectly. And that means if for example you are targeting hospitals’ general managers in a certain location then you should search them not only by hospital in this location which is the direct way ,but also indirectly through their interests , groups ,forums, hobbies, demographics , problems they share, groups and associations they join, food they like , memberships, habits and their daily routine, apps they use and places they shop from either online or offline……Then connect with them and build a rapport ( establish an emotional relationship with them).
PS1 – If you want to go further deep step target people who are expected or qualified to be future hospital general managers.
PS2 – Use also Hashtags when searching.
PS3- Use general short and specific long tailed words like if you are in the real estate industry and you are targeting wealthy people search for people who are interested in mansions ( General ) or luxury homes with inside swimming pools .
2- Send to your potential customers gifts representing your business and products more than once because this way you will crave your products in their minds better than others and the possibility to win them as customers are higher. In case you are a service provider you can start giving practical tips and solutions and even start correcting and fixing things for them after their permission.This way you will prove and showcase how important your services are and you will outperform others because you already started working with that potential customer before them.Then your chances that they will ask for your paid services are higher than others because you already won their attention.
3- Grow your Email List and Whatsapp Broadcast lists , try to do that constantly because it will increase your number of clients in an unexpected way.Of course you should look into growing other types of lists depending on who you target like if you are targeting teens they are heavy users of KIK app.
4- Make strategic partnerships ; like if you are selling beauty products consider partnering up with hotels and with other types of accommodation providers to gain mutual benefits .You as a beauty product seller you will provide samples of well designed elegant gifts to hotels so they can surprise their guests for an exchange for hosting promotional events or the benefits even would be more than that for both partners like the beauty product seller will have guests and their networks to know them and the hotel might also think of getting the partnership to a higher level by providing more types and variety of these products to pamper their guests. Also the hotel gains a lot in this relationship its actually one way to gain repeated customers with low costs.
Again you can go more in depth with strategic partnerships to get people and businesses to know you and make business with you. Think of creating partnerships with businesses that are in the area of interest of your target market so you can show up there and offer something of value to them .Offer them something they can test and try or something they can instantly apply to sense , measure and touch how valuable your products and services are to them.
5- Running Ads but be so focused here like its not running ads anywhere on social media, adwords or on TVs, but precisely state where and when people show on different platforms on-site and off-site .Like state exactly newspapers they are interested in put an ad there in that specific time.Or if there are certain events running like conferences or cocktail parties or any type of event show up there with your ads in different ways .
6- Influencers & Decision Makers : make sure to target them proficiently when you conduct your ads or through directly engaging with them on their channels on social media or emails by comments, tweet, shares, DM or PM. Because if you are selling like occasional products on fathers day you should target wives and women not men or if you are selling basically baby products then you should target moms or if you are doing B2B make sure to contact purchasing director .
7- Least but not last buy linkedin sales or business plan, they are part of its premium at the upper right of your linkedin account page.
In every business industry there are very smart strategic methods that resonate with it to win new customers proficiently. Like in the hospitality industry there are extremely successful ways that can be implemented to win direct booking customers rather than getting them via OTAs or agents. Also the same with the aviation industry and others….
So its all about different efforts that should be taken and implemented but distinctively and at specific time frames . Engagement is a king in business. And finally create your own style to position your business in the heart and minds of people.
There is no one ultimate correct way for my business or yours to get clients, we both should always be creative and question ourselves as business owners on how and what we can do to get and win new customers .
For more deep results-driven actions feel free to contact me at Dr.Salamamin@yahoo.com or at skype : Dr.Salam Amin.
How to Successfully Setup an Online Service or Product Based Business ?
Before You start your online business you need to address the following questions as they are the foundations for your online Business. Ask yourself :
1- What kind of business I will do? Is it service based business or product based business?
2- Who is MY target market?
3- What information do I need to know about them? like their demographics, preferences, likes , dislikes, influencers ….and how I will know this information?
4- How my products or services will provide them value?
5- How to approach them ?
6- How to Retain my customers?
7- What Legal Documentation do I need ?
These questions will actually form your solid blueprint if you answer and prepare for them in advance…You will save yourself wasted time, efforts and money and you will also achieve better and faster results.
Let’s go through them :
1- Specify what exactly you will provide is it a service like; are you an e-accountant , e-legal consultations, social media services, marketing expert , gaming expert , Turnaround expert , Business consultant , designing , developing , SEO, hospitality consultations or online mentoring and training or teaching….Or are you providing a product like; digital products ( ebooks, sales pitches….) or physical ones like fitness products , handmade products, clothing , tech products, communication products, beauty products, Supplements , complimentary or manufacturing products in various fields.
OR maybe you are thinking of providing both like what I do; by providing business consultations for Hotels , Aviation,Tourism , retail , shopping Malls on how to expand their business, what are hindering their business profits or how to make competition irrelative and at the same time provide online courses and training (digital product) .
Let’s take another example in the fitness industry, where you can provide fitness tips about losing weight and getting in shape while also providing some products of different kinds like nutrition and workout products.
2- State who is your target market exactly; are they woman , men , teenagers , mid – weight people of all ages and genders or people who have relatively good weight but need to get in shape ….Here I advise you to choose a niche so you can focus and then expand within this niche. Dominate your niche you will even increase your potential profits.
3- Compile information about your niche ; where are they located , what social media platform do they use mostly , what are their pain points and needs, who are they influenced with , who have an impact on them , what are the occasions they care most about ( general and special occasions )…..
The more you know the better you can serve them and satisfy them and increase your profits . How do you do that ? There is no secret formula for that, you can do a thorough google search , go to forums ask questions gather answers, you can also use hashtags and track them look what people put images under these hashtags , who are they , what are they commenting ….you will get to know a lot .
People who comments in the youtube who watches those health and fitness products and workout videos are a valuable source for information….Sources are endless and many of them are FREE you just need to put in work and use your creativity.
4- In order to win a reward you have to provide something in return; you have to provide value to customers in order to achieve revenues and profits.
To attain the best results keep in mind two crucial points ; the first one is to fulfill a value that is not filled by other competitors or provide the same value but cover areas where competitors didn’t cover. look what other competitors aren’t satisfying as targeted people wish .
Let’s take an example from the medical industry ; regarding people who are diagnosed with diabetes who need to take insulin on a daily basis , these patients have different types of insulin offered from different types of companies that have different prices, compositions and with different impacts on the body , which all of them gained different profit margins and they competed based on incremental improvements but this is so effort consuming and constrained to limited profits and the most important un loyal customers.
Thus, other companies came with another highly profitable insulin that generated massive amount of profits by providing insulin in a simple fast painless way for patients to inject themselves with in order to mitigate their painful daily experience. Then the idea got imitated . Another company thought of producing insulin with totally different composition that will enable patients to only take it once a week without any pain plus that it will radically improve their diabetes status better than the daily insulin injection, which generated massive profits .
5- Approaching Customers online according to my experience with my clients from different industries and from different geographical areas across the globe can be best attained by identifying at the beginning only two main social media channels so you can focus especially if you are doing the whole work alone and you identify them after you gather your information , but I prefer to keep linkedin as one of them because its a strong highly essential platform for any type of business. Then you also should have a website with a hosted shopping cart like shopify or bigcommerce .
Or you can create your own shopping cart especially if you want to sell your own digital products . And ofcourse don’t forget to establish a payment gateway.
Another method is to create a profile on magazines and forums and social media groups where your potentials exist, this is so important because there you can get engaged with them know more about them and let them know about you also and what you provide .
6- Always Pamper your customers , even when they are one time customers. And there are various ways to do that by surprising them on their occasions with no sales offer just a gift this will have a huge impact on them. By giving constantly tips and advices about their areas of interest related to what you deliver. By providing a refund if they are not satisfied….Means are endless when you want to retain customers…. Again just be creative and limitless.
7- I advise you to consult an attorney who is knowledgeable about the laws regarding online business and prepare all the legal documents that is needed to protect the rights of all parts engaged in any transaction like you as a business owner or if there is a dealer and the customer or any other party that might be engaged in the process. If you can’t financially afford an attorney especially at the early stages or your attorney is in a vacation, then you can use one of these resources : Legal Match , Business in a Box, Find Law ….Also its important to have an extensive idea about legal stuff you will probably need .
At the end of this article I encourage you to plan ahead your online business to deliver and achieve the best value .Please Keep in mind to continuously learn new knowledge and update yourself with the latest industry trends and other related industries to make the necessary adjustments and improvements or it might be a radical Business Turnaround ! who knows?!
I will always be pleased to receive your comments or inquiries at Dr.firstname.lastname@example.org or at Skype : Dr.Salam Amin .
In this blog I will write about two tips to get the most of hotels and accommodation providers ads campaigns ; The First Tip is : The most Important ads tools that each hotel should apply to increase their digital reach .And the Second is: The 4 Tools that will maximize Hotels Ads Reach.
The First Tip is : The most Important Ads Tools that each Hotel should Apply to Increase their Digital Reach.
Tools and methods are infinite and they are continuously changin,g so you need to continuously update your tools to ensure that your campaigns are effective and delivering the results that you are up to.
Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.
Whatsapp me 00962795116324
Skype Dr.Salam Amin.
Please after you read my blog leave a comment. I will be delighted to hear from you.
Online travel agencies are increasing their profits and and their shares in hotels revenues, not because they have those massive capabilities that can’t be defeated, but because hotels and accommodation providers are still not doing enough work to conquer them . Online travel agencies are even more laser focused than hotels and most accommodation providers.
In this blog I will mention 2 secrets out of 6 to beat online travel agencies that I figured out after close monitoring and thorough research for hotels and online travel agencies actions towards each other and also towards other matters like their websites , issues and challenges they encounter and how they react to solve them…
The two secrets are : –
The First Secret is : The Hotels’ Websites.
After going through several reputed and not reputed hotel websites still they are considered to be weak websites regarding the messages they communicate to visitors. We all know that most of the people who try to book via OTAs websites before completing the booking process they visit the hotel website to finalize their decision.From this point it is every hotel’s responsibility to grab the traveler attention to book directly through your hotel website instead of the OTA.
What messages are you providing on your hotel website that will lead the traveler to book? It’s not enough just to provide high quality images or to place tripadvisor rating or positive customers’ reviews. Yes these are somehow important in the decision making process of the traveler but yet they are not enough to drive them to book directly and some of them are already there on the OTAs websites. So you as a hotelier still have to rely on them to increase your sales. Neither it’s enough to provide 20% off on booking directly and by being a member of a loyalty program like Wyndham Hotels. They are doing good but I prefer if they would change the message location on their site and to restructure the message itself.
What I advise hotels is to redesign their hotel websites to contain certain messages at specific locations on their sites that would attract the visitor attention and would entice the visitor to take action. I will provide with only two messages that will make a big difference in your conversion rates , and these are :
A- Locate a message at the UPPER-Center of your hotel website that communicates the idea of any room on OTA book it directly from here and you will get like 13% off, or 7% plus an upgrade.Simplify and make your message very clear to everyone .
Because just saying book directly or book now isn’t doing good enough and people don’t trust why they should book directly not via OTAs who are massively doing excellent in their marketing strategies.
B- Locate this message under the first one; Bring us any offer or package and we will give you a better one either through better price or amenities, or by upgrading , free trips or gifts…. or both…Just be creative so you can beat other OTAs here and other loyalty programs. ( rewrite the message in different wordings but I am giving you the core idea here.).
The Second Secret is : Guests who come to your hotel via OTAs should be pampered and treated in an unexpected way that would make them your directly booked and repeated customers . And you can do that when you know about them more by monitoring their social media channels and get to know their preferences , interests and any specific occasions or any events that happened lately in their lives and act upon that. Surprise them . You can do that by using tools like
Beating Online travel agencies are not easy but not hard and not complicated. Beating them needs strategic smart meticulous actions to be set on. You as a hotelier or as a accommodation provider you have to rethink your actions and strategies to decrease your rely on OTAs in order to increase your sales. You are increasing them but also increasing OTAs shares in your profits….!
Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.
Skype Dr.Salam Amin.
Please after you read my blog please leave a comment.I will be delighted to hear from you.
The more your hotel appears in search results the more you are likely e to increase your bookings. In this blog I will provide you with 6 Tips that will enhance your hotel digital visibility and presence.
Team up or partner with : Data providers or apps to provide you with flights that are early booked or cancelled or delayed or people who want to change their travel direction and people contact info. to connect with them . In order not just to boost your ads exposure but also connect with them directly, personalize your connection ,by calling them or contacting them via whatsapp…Partner with Google flights, momondo , ITA matrix, Hipmunk, flight search direct ,skyscanner, Airhelp, Destigogo , flymble live…And do not confine your hotel to be an airport hotel to do this type of action.
2- RankBrain by Google.
Optimize for Rankbrain by google through creating unique content that are relevant to your target audience; it’s good here to target women , solo travelers , older people….
Webinar Blog: Grow your Hotel Direct Bookings & Beat Alternative Accommodations like Airbnb…
When you join me, you’ll learn :
How to optimize the strength of direct booking, attract people to your hotel’s website, turn lookers into bookers, and get repeated guests.
How to Overcome Online Travel Agencies new strategies and moves like buying more channel managers and How to bypass rate-parity agreements with them .
Conquering alternative accommodations competition like Airbnb.
Creating a profitable season all the year ; there will be no such thing like high or low season.I will provide you with other tactics and how to apply them in addition to what is in my blog about increasing your hotel occupancy all the year.
Turning social media Followers into Bookers .Building Successful attracting Social media Pages for Hotels; What and how information and images your social media pages should provide to followers ( we are done with the old images like having a reputed chef ….this doesn’t attract guests to your hotel anymore).
How to make your Hotel website Generate Profits?How to build and design it?I will provide you with what information and how to place it, what changes to make and when and more….
The most Effective and latest Best hotel softwares for quick, easy and profitable Results from A to Z, You will not hear from me saying OPERA or EZEE or….
Overcoming High Cancellation rates ; giving you actions to conduct that would decrease it to the lowest rate.
Boosting your hotel score on tripadvisor and other scoring platforms.
Generating Profits with NEW Strategic streams of Income other than franchising and Mergers & Acquisitions.
Positioning your Hotel ahead of competition,I will provide you with methods, tools, and techniques.
AND MORE .
Hotels & Resorts OWNERS , Managers , Investors and Hospitality Solutions Providers will benefit and enrich their knowledge to reflect it on boosting their hotels profits , reviews and overall performance.
The Webinar Date will be held on Tuesday , December 5 , 2017.// At 7 p.m. (Eastern Time).
Webinar Duration : two hours and a half.
Webinar Cost : 840$.
For Money Transfer Details Contact me via Whatsapp:+962795116324.
Why Some Managers and Executives Hesitate to ask for Our services? In this blog I am not going to tell you here are the services that I Dr.Salam Amin the founder of SOS Your Business will provide you or here is what SOS Your Business offers.But what I look for always is how to impact businesses and how to add Value to our customers and to our prospects who are seeking business help.In this blog I will manifest our business actions towards achieving business long-term sustainability.Also I will mention TWO highly important Notes regarding our Services….
In SOS Your Business we look at what matters to our customers ? what are their challenges & fears? What are their needs? And we provide, achieve and conquer them using creative and sustainable methods , techniques and solutions…
In other words, SOSYourBusiness-Dr.Salam Amin aims at impacting and moving every business forward associated with strong immune system against economic financial fluctuations. And this was proved with our previous success stories which seemed in many cases to be hopeless cases or extremely hard to transform their unpleasant results to pleasant ones.
Now lets mention the two important Notes about Dr.Salam Amin Services ; The first Note is:
PLEASE PLEASE PLEASE Keep in mind that any company or business that ask for our services will not be a reason to kick out the CEO or any of the key people who handles running the company or in charge of its operations. BUT,we will be your strong supporter as a manager, executive , as an organizaton leader , corporate executive director , or as a General manager. I am your solid pillar that will work hand by hand with you to support your business and move it forward to nourish and expand ,to overcome your business challenges whether you are an organization , holdings ,university, hotel , governmental organization, ministry, NGO , resort , or in various types of sector or industry like retail sector, car industry , Malls, Product based businesses, services based businesses…..
The Second Note : Dr.Salam Amin Services are aligned and tailored to match your business needs and to achieve your business desires especially as a business owner and as board of directors. Thus, you can ask for Dr.Salam Amin’s services in many different ways like:
One- Mission Services : ( One time Contract ) in which you are looking for external help and you want to outsource, this type of service is for solving a specific problem or to help you with a specific mission for a limited time like planning your business expansion and designing all the necessary methods , tools , tactics, strategies , plans, procedures…or for figuring out new creative solutions to boost your revenues and Profits, or take your business out of a bankruptcy situation, market penetration ,or handle for you a merger or acquisition , divestiture , amalgamation process ,reorganize your logistics, restructure your supply chain.Or you are asking Dr.Salam here to know why and what’s wrong with your company ,organisation, production process , decreasing customers ,visitors, guests, clients and weak performance results .
So this type of our services is crafted according to your type of need and objectives especially if they are temporary.
Long-Time-Contract : in this type of services you are asking us to be your Private Business Advisor , Your Private Business Consultant , part of your company board of directors or management Team ,or lead your business and enhance its life and existence.To be laser focused , to pierce and to expect the unexpected for the sake of taking all the necessary steps , actions …to back up your business and to prevent it to be in crisis mode .
Simply here when you ask for this type of service you are doing two things : the first is protecting your business from being open and exposed to risks and crisis.The second is continuously maintaining the progress and success of your business and its increasing sales , revenues, and profits…
At the end of this blog please remember that Dr.Salam Amin Services are customized to achieve your goals and objectives.And that SOS Your Business will always be working by your side supporting and assisting your business not take your place .
Always ask for our services and honor us to share you your business worries, problems, challenges ,ambitions and desired destinations. Where ever your business is located in Europe , MENA region , Australia , Africa….. Let’s enjoy the success together. Call us!!!