How to Increase Hotel Occupancy Rate During All Seasons ?
High season, low season, shoulder season, weak season , or we had a bad season…. I wonder tell when we will keep on operating and pricing according to seasons , and thus occupancy is defined accordingly ?
Why don’t we as hoteliers create our seasons ?Why don’t we make all seasons a high season?or in other words why don’t we create one time profitable season ? especially that seasons model isn’t always profitable, isn’t it?!
The objective of this blog is to delete types of seasons and create only one season that is a profitable season at all time frames.The goal of this new business model for hotels and accommodations is to profitably operate all the time and to create a solid position that withstand in a dynamic international market. So in this blog I will write some tips and moves to achieve this model. More information will be in my coming webinar that will provide you with a Profitable Comprehensive Business Model for Hotels .
Lets start with some moves and tips like:-
- ♦ Diversify types of accommodations at your hotel ;
It shouldn’t only be few days or you shouldn’t have another type of hotel for an extended stay.And I know that many hotels try to apply that but still not in the right method with the right services ,privileges and prices. Instead at the same hotel provide diversified types of accommodations for; microstays-extended stay- short stay- medical stay-fun and educational stay. Investigate the reasons behind your customers stay and excel there. So it will help you in crafting not only special offers but in designing and providing exceptional service. Also to dedicate rooms for them with great strategic competitive offers.
♦ Diversify your NICHE audience and destinations locally and globally.
As a hotelier you should work on this strategy all the year and by targeting your diversified niches all together . Like work on targeting older people with people who quit smoking and couples celebrating their anniversaries …. Ofcourse, with designing very much smart and competitive offers and packages that are transparent with no hidden expenses.In this area you can be very creative to attract different types of customers from different destinations.
Below I will put for you some ideas that will help your hotel broaden its niche streams, it will also showcase some caring and social responsibility and at the same time increase the hotel exposure.
- Followers on our social media.
- The most follower who makes likes.
- People with disabilities.
- It could be women lawyers or week of lawyers from all over the world.
- Influencers in your targeted societies.
- Students excelling in their grades at schools for local people.
- Hotel and Travel Bloggers.
- Chocolate lover…
- Family nights …
- Golf players…
- Chess players…
No need to remind you that when crafting the offers, prepare new activities and communicate this in the offer, in your ads and on the hotel’s website.
♦Partner with financing companies; banks locally and internationally and even digitally so you will delete the need of disposable income in order to travel .This will help you in the offerings you make so guests can pay the bank in one year or less as an example…And the same with airlines .
The choice of partnership or agreements depends on your plan and strategy of targeting. MAKE it end-to- end, simple effortless hospitality experience.
♦ Partner with beauty ,tech, men clothing, entertainment companies to prepare your gifts for the guests. How awesome it will be for a potential woman guest that she will get a package from lancome. Or for millenials samsung latest phone when they stay at your hotel and make the booking from your website.
- ♦ Use all means of communications ( calling , social media groups and ads , Hotel website , ….).
- ♦ Sending messages directly on people whatsapp through agreements with telecommunications companies in the targeted countries.
- ♦Create whatsapp or viber broadcast lists for potential and repeated customers then broadcast them with your offers according to interests, behaviors and demographics.
♦Use what I mentioned in my previous blog about creating ads and optimizing on the strength of direct booking.
♦Always and at all time frames make live chat available and easy (simple and quick to reach) through whatsapp number , Hotels website , app…
♦ Send people through broadcast lists messages from different types like;