8 Extremely Important Actions to Prevent Business Crisis .

8 Extremely Important Actions to Prevent Business Crisis .

This article is a short powerful and successful prescription for every business to implement in order to prevent a business crisis from happening and getting their business to shutdown it’s doors.

In this article I will provide you with 8 actions that each business must undertake regardless of their size or industry and or the time they have been in business, if it’s been since a decade or just a new born business. The reason for that is that in the last few years we have been seeing many huge businesses collapse like Woolworth, Compaq, Kodak, Eastern Airlines, Blackberry , Nokia , Avon…. or on that road of failure.Also to prevent new born businesses from going into deep business crisis.

The 8 Extremely important Actions to Prevent a Business Crisis are :-

1- Creating and Forming a Piercing Department ; a piercing department is a department who is responsible of searching beyond the scenes, of searching the un-searched, of being the first to notice trends and their instant future and degree of potential impact on your business very early, expect the unexpected, always attentive and monitoring your business marketplace for any updates or movements or even possible ones and monitoring your business industry changes and other related industries , also speculating events & trends and how they can escalate or not.Then you have to conduct changes to your business accordingly.

Sometimes you have to make radical changes like cutting lines of business or minimizing them and moving to new ones or you have to quickly embrace a new technology or expand your range of services and enhance them , you might consider serving new types of customers , or conduct smart strategic alliances, any of these actions are undertaken before any possible event or a trend comes to hit the business ……

This department should consist of highly knowledgeable insightful people who have unique insights and vision and extremely high analytical skills.They could be from all parts of your company and also experts in their fields , you can also outsource trusted and proficient people to be part of this department …..These people should create scenarios locally globally and keeping a close eye on other industries or events that might impact your business in away or another . Like Brexit . Keep in mind that it might not directly impact your business but to directly impact a competitor and then it could raise a great opportunity for your business.This department is your business IMMUNITY SYSTEM.

2- Under the supervision of the piercing department form the crisis team who should always be directed and updated from their supervisors in the piercing department, whom will arm the crisis team with all the knowledge and information needed .The crisis team should have strong communication skills and are great influenceres with strong impact messages to convey to the public , also they should be highly knowledgeable of all the platforms online and offline and when to use each of them.They should be experts in managing viral content and dealing with it. Also the crisis team should include legal people and people from the organization itself whom have been known for their credibility and authenticity and also who are responsible of executing and running all the processes in case of the crisis mode or hardship one.

3- Always prepare more than one source for running your operations , if you can’t financially or its not available then figure out a turnaround there will always be a way to keep on running your operations, prepare it , make sure it works and its efficient.

4- On a continuous basis attract investors to invest with you in different ways that would really drive them to put their money like by offering them a good amount of dividend especially if you are at the early stages, or buy holding some investments for not along time in exchange for dividend and part of the investments to be returned back ….Options are wide here , just work on them….

5- Put everything in place; and things are in place when they can provide value.So make sure that you have the right people in place , the right systems, platforms ,tools, locations,time frame….And make a continuous review on that , so you can execute needed changes.

6- Always be prepared with all the legal documentation and be aware of the implications regarding every aspect of your business, and continuously review it to make necessary updates and changes .

7- Build more than satisfied customers and employees base but also happy ones , they are your loyal people who will back you up in hard times.

8- Build your Portfolio of Niches.

Finally, I urge every business owner to review their strategies and actions if they are not implementing the above actions or one of them please make sure to quickly apply them . They are the vaccine for your business; that if not prevent a catastrophe or a business crisis then will mitigate the risks to the least possible.

Not strengthening your business immunity system not will only cost you money and reputation but it might also cost you to lose the life of your business . So, don’t wait tweak and modify the above actions to match your business circumstances.

If you are looking to increase your business immunity system and prevent it from future possible setbacks then contact me please via Dr.salamamin@yahoo.com or via skype : Dr.Salam Amin .

Top 17 Actions that End Any Business…

Top 17 Actions that End Any Business…

Great Companies continue to fail and end its existence in the business world due to actions that drive failure in its various forms like bankruptcy, selling business , divestiture , spin-off …

As a Turnaround Professional and because business owners mostly come to me at late stages, I have seen many of those cases and I even can project who are on that same road of getting out of business.

Let me share with you 17 actions that will lead any business not just to under perform but to get into a crisis mode that would probably end its existence unless quickly corrective actions are undertaken to turnaround the collapsing business to a successful one.

Here are the actions :-

1- Not creating products and services from the customer perspective.

2- Operating within the constraints of the industry without giving a deep thought of possible hidden opportunities beyond these constraints or borders.

3- Being always reactive instead of being insightful , researcher and speculating what might happen and prepare your business accordingly ( proactive mode).

4- Blaming rules, regulations, governments for losses instead of trying to take advantage or trying to figure out solutions to overcome obstacles.

5- Giving Credits.

6- Late to act .

7- Greed.

8-Trading-off quality with price.

9- Wrong Targeting .

10- Relying on previous success stories this will help you in gaining strong market position for some time , but it doesn’t guarantee business sustainability.

11- Not being updated with the trends and taking necessary actions to move your business in the right direction.

12- Not available in the right time and place , so customers can’t reach out to you or they may even not aware of your business existence.

13- Not closely monitoring the market so as to be aware of changes that might affect your business like a breakthrough or a new entrant.

14- Sticking to old mechanisms .

15- Being Fearful which will make you settle for the status quo and will also end your business life especially in our current dynamic era.

16- Employees Dissatisfaction.

17- Settling down enjoying current success and exaggerating your rate of optimism .

 

These are some critical actions that caused businesses to get into hardship and then a shutdown. So, let’s be aware , be attentive and keep moving , changing taking smart well calculated risks and dedicating all the effort needed towards thriving our businesses.

And its my job to thrive your businesses despite any hardship that your business are suffering from, just don’t hesitate to contact me to save, boost and thrive your business.

Contact me via email : Dr.salamamin@yahoo.com or Skype : Dr.Salam Amin .

4 Tools for #Hotels to Maximize Their Ads Reach.

In this blog I will write about two tips to get the most of  hotels and accommodation providers ads campaigns ; The First Tip  is :  The most Important ads tools that each hotel should apply to increase their digital reach .And the Second is:  The 4 Tools that will maximize Hotels Ads Reach.

 

The First Tip is :  The most Important Ads Tools that each Hotel should Apply to Increase their Digital Reach.

 

The Second Tip  is : The 4 Tools that will maximize Hotels Ads Reach.

 

Tools and methods are infinite and they are continuously changin,g so you need to continuously  update your tools to ensure that your campaigns are effective and delivering the results that you are up to.

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp me  00962795116324

Skype Dr.Salam Amin.

Please after you read my blog  leave a comment. I will be delighted to hear from you.

2 Secrets to Beat Online Travel Agencies

2 Secrets to Beat Online Travel Agencies.

Online travel agencies are increasing their profits and and their shares in hotels revenues, not because they have those massive capabilities that can’t be defeated, but because hotels and accommodation providers are still not doing enough work to conquer them . Online travel agencies are even more laser focused than hotels and most accommodation providers.

In this blog I will mention 2 secrets out of 6 to beat online travel agencies that I figured out  after close monitoring and thorough research for hotels and online travel agencies actions towards each other and also towards other matters like their websites , issues and challenges they encounter and how they react to solve them…

The two secrets are : –

 

The First Secret is :  The Hotels’ Websites.

After going through several reputed and not reputed hotel websites still they are considered to be weak websites regarding the messages they communicate to visitors. We all know that most of the people who try to book via OTAs websites before completing the booking process they visit the hotel website to finalize their decision.From this point it is every hotel’s  responsibility to grab the traveler attention to book directly through your  hotel website instead of the OTA.

What messages are you providing on your hotel website that will lead the traveler to book? It’s not enough just to provide high quality images  or to place tripadvisor rating or positive customers’ reviews. Yes these are somehow important in the decision making process of the traveler but yet they are not enough to drive them to book directly and some of them are already there on the OTAs websites. So you   as a hotelier still have to rely on them to increase your sales. Neither it’s enough to provide 20% off  on booking directly and by being a member of a loyalty program like Wyndham Hotels. They are doing good but I prefer if they would change the message location on their site and to restructure the message itself.

What I advise hotels is to redesign their hotel websites to contain certain messages at  specific locations on their sites that would attract the visitor attention and would entice the visitor to take action. I will provide with only two messages that will make a big difference in your conversion rates , and these are :

A- Locate a message at the UPPER-Center of your hotel website that communicates the idea of any room on OTA book  it directly from here and you will get like 13% off, or 7% plus an upgrade.Simplify and make your message very clear to everyone .

Because just saying book directly or book now isn’t doing good enough and people don’t trust why they should book directly not via OTAs who are massively doing excellent in their marketing strategies.

 

B- Locate this message under the first one; Bring us any offer or package and we will give you a better one either through better price or amenities, or by upgrading , free trips or gifts…. or both…Just be creative so you can beat other OTAs here and other loyalty programs. ( rewrite the message in different wordings but I am giving you the core idea here.).

 

The Second Secret is  : Guests who come to your hotel via OTAs should be pampered and treated in an unexpected way that would make them your directly booked and repeated customers . And you can do that when you know about them more by monitoring their social media channels and get to know their preferences , interests and  any specific occasions or any events that happened lately in their lives and act upon that. Surprise them . You can do that by using tools like

Local Measure  and  Full Contact.

 

Beating Online travel agencies are not easy but not hard and not complicated. Beating them needs strategic smart meticulous actions to be set on. You as a hotelier or as a accommodation provider you have to rethink your actions and strategies to decrease your rely on OTAs  in order to increase your sales. You are increasing them but also increasing OTAs shares in your profits….!

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

How to Increase your Hotel Digital Visibility?

How to Increase your Hotel Digital Visibility?

The more your hotel appears in search results the more you are likely e to increase your bookings. In this blog I will provide you with 6 Tips  that will enhance your hotel digital visibility and presence.

1-Data Providers.

Team up or partner with : Data providers or apps to provide you with flights that are early booked or cancelled or delayed or people who want to change their travel direction and people contact info.  to connect with them  . In order not just to boost your ads exposure but also connect with them directly, personalize your connection ,by calling them or contacting them via whatsapp…Partner with Google flights, momondo , ITA matrix, Hipmunk, flight search direct ,skyscanner, Airhelp, Destigogo , flymble live…And do not confine your hotel to be an airport hotel to do this type of action.

2- RankBrain by Google.

Optimize for Rankbrain by google through creating  unique content that are relevant to your target audience; it’s  good here to target women , solo travelers , older people….

3-Sharing.

Share your content  with websites like smartertravel.com , jetsetter.com, crooked-compass.com , travelblog.org, Taptag

4- ???

Don’t forget to use these apps in your ads campaign so you can target millenials everywhere. Use Line , shots , kik and Viber also to post your ads to public..

5- Team-Up with these apps.

If you team up with these apps you can enrich your ads campaign.

  • Room8app.com for finding your next room mate.
  • Hitlyst for twitter  to know more about people interests trends and verified accounts and influencers.
  • Babbler to get to know more about influencers.
  • Whatrunswhere.com to know everything about your competitors.
  • You can check OTAs  and competitors website closely like to know unsatisfied guests and connect with them directly on their whatsapp…again not just emails or …..

6- Locate your Hotel indirectly

And to Increase your hotel digital presence indirectly locate your hotel by locating its restaurant,ballroom ,spa , beauty salon,Meeting room… like; Zomato , localeats, and also yelp, spafinder.com , enterprise.com ….

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

How to Increase Hotel Occupancy Rate During All Seasons ?

How to Increase Hotel Occupancy Rate During All Seasons ?

   

High season, low season, shoulder season, weak season , or we had a bad season…. I wonder tell when we will keep on operating and pricing according to seasons , and thus occupancy is defined accordingly ?

Why don’t we as hoteliers create  our seasons ?Why don’t we make all seasons a high season?or in other words why don’t we create one time profitable season ? especially that seasons model isn’t always profitable, isn’t it?!

 

The objective of this blog is to delete types of seasons and create only one season that is a profitable season at all time frames.The goal of this new business model for hotels and accommodations is to profitably operate all the time and to create a solid position that withstand  in a dynamic international market. So in this blog  I will write some tips and moves to achieve this model. More information will be in my coming webinar that will provide you  with a Profitable Comprehensive Business Model for Hotels .

Lets start with some moves and tips like:-  

  • ♦ Diversify types of accommodations at your hotel ;

It shouldn’t only be few days or you shouldn’t have another type of hotel for an extended stay.And I know that many hotels try to apply that but still not in the right method with the right services ,privileges and prices. Instead at the same hotel provide diversified types of  accommodations for; microstays-extended stay- short stay- medical stay-fun and educational stay. Investigate  the reasons behind your customers stay and excel there. So it will help you in crafting not only special offers but in designing and providing exceptional service. Also to dedicate rooms for them with great strategic competitive offers.

♦ Diversify your NICHE audience and destinations locally and globally.

As a hotelier you should work on this strategy all the year and by targeting your diversified niches all together . Like work on targeting older people with people who quit smoking and couples celebrating their anniversaries …. Ofcourse, with designing very much smart and competitive offers and packages that are transparent with no hidden expenses.In this area you can be very creative to attract different types of customers from different destinations.

Below I will put for you some ideas that will help your hotel broaden its niche streams, it will also showcase some caring and social responsibility  and at the same time increase the hotel exposure.

  • Followers on our social media.
  • The most follower who makes likes.
  • People with disabilities.
  • It could be women lawyers or week of lawyers from all over the world.
  • Influencers in your targeted societies.
  • Students excelling in their grades at schools for local people.
  • Hotel and Travel Bloggers.
  • Chocolate lover…
  • Family nights …
  • Golf players… 
  • Chess players…

 

No need to remind you that when crafting the offers, prepare new  activities and communicate this in the offer, in your ads and on the hotel’s website.

Partner with financing companies;     banks locally and internationally and even digitally so you will delete the need of disposable income in order to travel .This will help you in the  offerings you make so guests can pay the bank in one year or less as an example…And the same with airlines .  

The choice of partnership or agreements depends on your plan and strategy of targeting. MAKE it end-to- end,  simple effortless hospitality experience.

♦ Partner with beauty ,tech, men clothing, entertainment companies to prepare your gifts for the guests. How awesome it will be for a  potential woman guest that she will get a package from lancome. Or for millenials samsung latest phone when they stay at your  hotel and make the booking from your website.    

  • ♦ Use all means of communications  ( calling , social media groups and ads , Hotel website , ….). 
  • ♦ Sending messages directly on people whatsapp through agreements with telecommunications companies in the targeted countries.
  • ♦Create whatsapp or viber broadcast lists  for potential and repeated  customers then broadcast them with your offers according to interests, behaviors and demographics.

Use what I mentioned in my previous blog about creating ads and optimizing on the strength of direct booking.

Always and at all time frames make live chat available and easy (simple and quick to reach) through whatsapp number , Hotels website , app…

♦ Send people through broadcast lists messages from different types like;

  • Make Videos on rooms that are in your offerings to them.
  • Create Pictures, more and more short videos on amenities and other facilities or trips that you will provide in packages.But please stop delivering old idea messages like a pool with playing kids or someone swimming there or for bringing a reputable chef   it’s really boring and you are making no discretionary .You need to create posts, images , videos that magnet people .That would urge them to come to your hotel for at least one night.
  • Send unique messages to your broadcast lists and place it on your site such as “ send us your needs, interests ,your capabilities of money and time and we will craft an offer for you”…This message has a special touch on increasing number of customers and repeating them . Ofcourse, this message can be written in other words that are more attracting to reach different types of prospects…And there are always more and more tactics, actions,moves,strategies to increase occupancy at all time frames…In my coming webinar I will be providing some secrets on achieving and maintaining Profitable season.The idea as I mentioned early in this blog is to create one profitable season at all time frames. Change the rule of the game …Create your own way..
    Let’s remove the state of declining demand or low season or even shoulder season. It’s only One season that is a Profitable season for all types of hotel and resorts .

    Inject a new type of management in your hotel and boost your Hotel  Performance Results  

    by contacting me Dr.Salam Amin on my whatsapp:  +962795116324    or via email : Dr.salamamin@yahoo.com  .

 

How to Beat OTAs & Increase Hotel Revenues?

How to Beat OTAs  & Increase Hotel Revenues?

OTAs are continuously recreating and restructuring themselves either by acquisitions or broadening their services or both.They are increasing their international market share and so shrinking hotels revenues.They are now even trying to control your hotel inventory by providing distribution and marketing tech.

 

But, that’s not because they are smart and successful at what they do but because hotels of all types that are suffering from their diminishing market share and profits are not playing right in the market and definitely not moving strategically with all the effort that should be done to beat OTAs…

 

In this blog I will be providing you with some actions to help you as hotels of any kind or size to conquer OTAs competition. But the full information will be in my coming WEBINAR.

 

Below I will write for you a variety of actions that will attract lookers and then convert  lookers into bookers.

 

  • The first action is maneuvering : Spread the minimum number of rooms to be located on important OTAs that target your audience       (because you don’t need to locate yourself on any  random OTA) . But before that make sure to appear on the OTAs first page by paying the commission they ask for even if it is costly for you as a hotel. I know you will say what the hell is she saying ???she wants us to pay OTAs even more …Remember I said choose or locate the minimum number of rooms and the idea here is to attract potential guests attention through OTAs sites .Because most and more than 82% of  people who visit OTAs will go and visit the hotel websites when their offerings and prices that are located on OTAs  are suitable for them .And this is what we exactly want to get them to do to visit your hotel website. From there you have to gain their absolute attention and make them book directly by having a perpetual smartly designed website.

 

In order to make your  hotel website attractive , so useful and most of all of great value to your potential guests  make sure to :

  • Place the offers that are on OTAs on your hotel website ofcourse with the same price on OTA due to rate parity agreement but with  additional or FREE amenities or offerings when booked directly;  like free dinner or enjoying a  massage for free…etc.And ofcourse insert the button book now and between brackets ( it’s Secure, easy and quick).
  • Provide a 15 seconds video for the room and the amenities the guests will enjoy  and this is also for the sake of increasing the time  on your  hotel site.
  • Place in a clear message that bookings are commission free and Secure .
  • Ease the process of booking as much as you can make it clear and transparent with no hidden or surprising fees. And easy to navigate.
  • Use SEO  but that’s not all , use SEM( search engine marketing ) for your website .
  • Place reviews of your hotel from OTAs on your website.
  • Make sure that the download time of your hotel website is not more than 3- 5 seconds.
  • Mobile – optimized.
  • Provide  virtual tour for your hotel and play visual stories.
  • Provide unique captivating packages on your site especially for  older people , honeymoon , anniversaries, special occasions, business  events,…
  • High quality images.
  • Always and continuously update your website & social media content.

 

To have more  detailed information on optimizing hotel websites wait for my  coming webinar .

 

  • Secondly : Locate your hotel on google business listing.
  • Thirdly : Make sure that your hotel is on Hotel & Travel Search engines.
  • Fourthly: Use pinterest business account , create your profile on Google plus ,sign in  for google places listings and don’t forget to benefit from foursquare for business .
  • Fifthly :Use Proof to increase your website conversions.
  • Sixthly:  **Ads ** ads for your website , offerings, packages, story videos that brings guests emotions into play and ads for your hotel app. The ads that are beneficial to use if promoted correctly and designed with knowledge to target audience like:
  • facebook ads try to make them through power editor .
  • Instagram ads is another powerful tool.
  • linkedin ads especially if you wanted to target business events or professional people who take decisions and influence them.
  • Its so important to use bing ads and yahoo ads and GEMINI they drive proven results also.

 

These six actions or tactics are just a small part from a comprehensive process that should be applied towards achieving desired results like restoring your hotel market share locally and internationally and increasing it and your revenues. Also alot of actions can be taken to abandon at some point the use of OTAs, which I will be explaining  extensively in my coming webinar.

 

At the end of this blog I would like to remind you to paying a great attention to detail and content in your website and social media channels .Ask yourself  as a person of interest or in charge what type of customers or potential guests am I targeting? so, What content should I use , Where to locate it  and  each detail? when to locate it? .Pay attention to details like using science of colors .Again make sure that you are crafting and using  solid content ,thus weak ,random content or let me call it bad un knowledgeable content will throw  blocks on your road to success and I can see alot of this type of content on various hotels sites and social media channels.

 

Please keep in mind that you are always welcome to contact me via:

Whatsapp:+962795116324

Dr.Salamamin@yahoo.com