Online Shopping, online sales, e-commerce, and online retail are all same phenomenon that creates a challenge for shopping malls nowadays. And for some it is creating losses …
Although, it shouldn’t because there are lots of strategies and methods that the mall owner and management team can undertake to merge with the online world in an effective way that will generate them satisfying revenues and profits.
I am not talking here about just creating apps and websites just to create an online existence for your mall. But, I am talking about creating and implementing a set of actions, methods and strategies that would outperform online retail stores without competing with them.
In this articles I will provide you with 9 actions that will help you outperform online sales.
But, before starting with the actions , I would like to give you a valuable advice that will generate you great profits. And that is always provide value to customers and mall visitors in every aspect in your mall, and provide a special customer experience for them that it will make it hard for them to replace your mall or store by going to another mall or by satisfying their needs online.
The 9 important and results driven actions are :
1- Closely Engage with people through social media channels. Shopping centers have no reason to suffer from online retail, they will only suffer when they don’t take the right and proper constant effort to get connected with people through social media channels.You can attract them, impact them and collect a lot of information in which you can utilize for your future retail refinement process and offers.
2- Be niche focused and provide services in a unique differentiated way that can’t be bought online. Always ask your self as a mall owner or mall manager what service of value can I provide to my current mall customers and prospects that can’t be offered online or that I can provide in a more valuable attractive way.
3- Surprise and pamper your mall visitors, so they would love the specialty of the physical experience , which they can’t enjoy online.
4- Be generous and provide valuable gifts to your mall customers that would make them your repeated customers and who will always choose to buy from you over online stores.
5- Apply different online and offline attracting strategies. By providing for example very competitive rates for communal products and attractive rates for products or services that are only available in the mall.Or provide same prices but with extra loyal points and valuable gifts for buying from the store .There are too many strategies that can be applied to merge online and offline worlds.There is also a method that have been lately used a lot by shopping centers is to buy online and pick up from the store. Again its one way , but keep in mind that you shouldn’t rely on only one way, but rather you should apply different strategies at different times.
6- Constantly keep on communicating about the privileges that can be attained from buying offline in general, and about the privileges that your store or shopping center provide specifically.
7- Adopt smart mobile commerce platforms and tools .
8- Adopt high tech options like Apple’s beacon systems.
9- Constantly review your marketing campaigns and never stop them. And don’t forget to use marketing automation tools.
Outperforming online retail requires constant smart and hard work associated with effective online/offline strategies and high tech platforms. You can outperform and in a timely manner if you only deploy the right tools and resources for that.
Remember please that you have to customize your efforts to match each situation, targeted niche, location and circumstances. Do not apply globalization in everything .
Finally, methods, tools, strategies to outperform online sales are endless and vary. So, if you need me to provide you with more customized directives and strategies on how you can thrive your shopping center sales and profits in a timely manner, CONTACT me now.
Dr.Salamamin@yahoo.com or via Skype : Dr.Salam Amin .