The Most Important Positive and Negative Impacts  of Brexit on  European Market, GCC & MENA region.

The Most Important Positive and Negative Impacts  of Brexit on  European Market, GCC & MENA region.

A lot of debate, speculations and assumptions are still going on آ regarding the huge event of Brexit because of آ the uncertainty that covers its possible positive and negative implications on the آ global economy either directly or indirectly.

In this blog I will put آ to you the most important positive and negative impacts of Brexit on European the Market, GCC, Japan ,China & Mena region. I will also put some quick tips for businesses to help them move forward.

Some countries will enjoy the positive effects of آ Brexit while others will fear the threatening challenges that might emerge and tackle their interests as a result of آ Brexit. Well, at least this is what many think of.

In my opinion as a Turnaround specialist and strategic business advisor, آ Britain  decision to enjoy an autonomy over its economy can be turned around آ for each business sector even for each company or corporate آ to benefit from for their own good despite level of Brexit impact on their location and economy.Definitely , we can’t deny some negative effects but still with smart and strategic restructuring and Turnaround moves آ each business sector, company , MNC or corporate can diminish the side effects and maximize the positive ones of Brexit.

Note: At the end of this blog I will be giving some tips for businesses to overcome financial and economic issues as a result of Brexit.

I First put to you first beneficial links about Brexit Hidden Opportunities and Threats :

Brexit and The EU Market:

Brexit Impact on the MENA آ region & GCC.

Brexit and Japan

Brexit and China

Hopefully, I saved you some time putting some major آ beneficial links for you to recap the potential effects of Brexit on different regions. But I also would like to mention some quick tips for every business owner and every person responsible for running a business of any kind and sector, and these are:

  • Broaden your thoughts and strategies and think out side the box to get advantage from Brexit impact and to turn negative effects to positive effects.

  • Re-build and restructure your business platforms and profits approaches…

  • Conduct new -creative types of arrangements, agreements ,cooperations and partnerships to gain new type of privileges that would offset any losses or disadvantages resulting from Brexit.

  • Expand into new lines of Business…Its a great Opportunity.

  • Laser -Focus and think of the unexpected implications of Brexit and start preparing …

  • Shift and Diversify your Business Focus.

Business success and sustainability needs smart آ work and actions despite circumstances and national or global events…So let me آ share and boost your آ business success, and please don’t  hesitate to contact me Dr.Salam Amin .

Skypes : Dr.Salam Amin آ

Why Some Managers and Executives Hesitate to ask for Our services?



Why Some Managers and Executives Hesitate to  ask for Our services?   In this blog I am not going to tell you here are the services that I  Dr.Salam Amin the founder of SOS Your Business will provide you or here is what SOS Your Business offers.But what I look for always is how to impact businesses and how to  add Value to our customers and to our prospects who are seeking business help.In this blog I will manifest our business actions towards achieving  business long-term sustainability.Also I will mention TWO  highly important Notes  regarding our Services….

** Please wait for our coming strategic blogs regarding Walmart , Amazon, and Uber….

In SOS Your Business we look at what matters to our customers ? what are their challenges & fears? What are their needs? And we provide, achieve and conquer them using creative and sustainable methods , techniques and solutions…


In other words, SOSYourBusiness-Dr.Salam Amin  aims at impacting and moving every business forward associated with strong immune system against economic financial fluctuations. And this was proved with our previous success stories which seemed in many cases to be  hopeless cases or extremely hard to transform their unpleasant results to pleasant ones.


Now lets mention the two important Notes about Dr.Salam Amin Services ; The first Note is:


PLEASE PLEASE PLEASE Keep in mind that any company or business that ask for our services will not be a reason to kick out the CEO or any of the key people who handles running the company or in charge of its operations. BUT,we will be your strong supporter as a manager, executive , as an organizaton leader , corporate executive director , or as a General manager. I am  your solid pillar that will work hand by hand with you to support your business and move it forward  to nourish and expand ,to overcome your business challenges whether you are an  organization , holdings ,university, hotel , governmental organization, ministry, NGO  , resort  , or in various types of sector or industry  like retail sector,  car industry , Malls, Product based businesses, services based businesses…..


The Second Note : Dr.Salam Amin Services are aligned and tailored  to match your business needs and to achieve your business desires especially as a business owner and as board of directors. Thus, you can ask for  Dr.Salam Amin’s  services  in many different ways like:

  • One- Mission Services : ( One time Contract ) in which you are looking for external help  and you want to outsource,  this type of service is for solving a specific problem or to help  you with a specific mission for a limited time like planning your business expansion and designing all the necessary methods , tools , tactics, strategies , plans, procedures…or for figuring out new creative solutions to boost your revenues and Profits, or take your business out of a bankruptcy situation, market penetration ,or handle for you a merger or acquisition , divestiture , amalgamation process ,reorganize your logistics, restructure your supply chain.Or you are asking Dr.Salam here to know  why and what’s  wrong with your company ,organisation, production process , decreasing customers ,visitors, guests, clients and weak performance results .

So this type of our services is crafted according to your type of need and objectives especially if they are temporary.


  • Long-Time-Contract : in this type of services you are asking us to be your Private Business Advisor , Your Private Business Consultant , part of your company board of directors or management Team ,or lead your business and enhance its life and existence.To be laser focused , to pierce  and to expect the unexpected  for the sake of taking  all the necessary steps , actions …to back up your business  and to prevent it  to be in crisis mode .

Simply here when you ask for this type of service you are doing two things : the first is protecting your business from being open and exposed to risks and crisis.The second is continuously maintaining the progress and success of your business and its increasing sales , revenues, and profits…


At the end of this blog please remember that Dr.Salam Amin Services are customized to achieve your goals and objectives.And that SOS Your Business will always be working by your side supporting and assisting your business not take your place .


Always ask for our services and honor us to share you your business worries, problems, challenges ,ambitions and desired destinations. Where ever your business is located in Europe , MENA region , Australia , Africa….. Let’s enjoy the success together. Call us!!!


Skype : Dr.Salam Amin

Best 7 sectors For Investing…

 Best 7  sectors  For Investing…

The Reason I am writing this blog is because I am always asked this question by Investors : What is the best Sector to invest in?

In this blog I WILL  answer the above question, but first I would like to  notify every investor about some strategic Considerations to be attentive to …

I need from every investor to ask himself/herself the following questions before choosing the best sector to invest in. Thus, these questions will clarify and help you as an investor to take the right and best decision for maximizing your returns.

And these questions are :

♦Ask yourself : what type of investor am I? Am I a patient long term Investor or not ??? Am I a Risk taker Investor ??

♦Is it my first time to invest in something or in any type of sector ,,or is it a new sector for me to invest in ?am I confident and aware of the investments that I’ll go for, did I gather all the information I need and that supports my investment success.

Ofcourse, I encourage going beyond the known and expected  to new type of investments and be brave enough to do so , because if you don’t you might risk what you have and in other cases you will lose opportunities,  especially in our global markets.

♦Why I want to invest in the first place ; my objective; is it just profits or are you also looking forward to make something positive for society and humanity?

ً♦Who will be in charge for my investments ? is it me mainly? Do I have the qualified team to professionally  handle my investments before starting , within or in process  and after the investments and projects are activated…

♦Am I prepared with all the plans ( futuristic, tactical, operational, contingency ) strategies, tactics , procedures,proactive and reactive actions and teams to ensure efficient continuity of my  investment.

♦How will I withstand and distinguish my investments from others.

♦Are you Realistic with your numbers and expectations ???Don’t be Over -optimistic nor Over pessimistic.

♦Am I going through a certain investment on my own or do I have partners? And How essential those partners to my investment?

♦What are my capabilities for investing like  ( resources; intellectual capital ,financial and non-financial capital )?

In addition to the above questions I want every investor to keep in mind 2 important points:

♠The first one is : Even if your feasiblity study sounds positive and encouraging DO NOT OVERLOOK  things; don’t rely on this positivity but expect the unexpected and prepare for it.

♠Secondly:  no matter how bad or good the economic situation is,  you can and you should turnaround the event or  situation for your own good. Take the good and advantage from every situation. Remember you can do it if you want .

The main idea here is to be comprhensive in every detail and always be updated with The News and events that might by any way affect your investments and at the same time how you can get the best out of them.

Lets come to the main purpose of this blog ; The Best 7 sectors to invest in :

♥Inventions….¸for more Information Contact us.

♥Specific types of Raw Materials & Trading…

Health Care …this sector rather than being so   profitable in almost every country and at different time frames all over the globe it adds  value to the society and the investor himself.

♥Education Sector; its like the above sector in adding value , socially responsible one , and so profitable ; its profits  and revenues are quickly attained .

♥Hospitality; a sector that if investments were made in it associated with excellent choice of country, type of hospitality investment ,well managed and developed….. will generate a huge amount of cash flow and great profits.

♥Aviation Sector…..For Consultations.

♥Creative Technology Sector…..Contact  me Dr.Salam Amin.

These are extremely profitable sectors if undertaken by Professional people Advise and Management, especially in our highly competitive and changing world with lots of surprising events. But don’t worry SOSYourBusiness is your Success Agent.

Please don’t Hesitate to Contact us

سبعة حقائق تمنع النجاح والتفوق في الحياة

سبعة حقائق تمنع  النجاح والتفوق في الحياة

أعزائي في مقالتي هذه التي أكتبها من واقع خبرتي العملية عن النجاح لن تقرأ عن الحوافز أو الدوافع وعدم وجودها أو عدم رغبتك الشديدة  في تحقيق نجاحك في الحياة  ولن أقول لك  تخيل , اجذب , ضع خطة , انتبه وراعي أولوياتك وغيرها من الامور التي سمعناها وقرأناها كثيرا منها ما هو صحيح ودقيق جدا ومنها لا يعد أكثر من خرافات تضعنا في عالم من الأوهام والافتراضات التي تبعدنا عن تحقيق ما نود تحقيقه من نجاحات وتقدم في حياتنا .بل  في هذا المقال سأخط اليكم سبعة  حقائق تمنع النجاح والتفوق في الحياة ،خاصة وأن معظمنا  يمارسها على اختلاف ثقافاتنا وأعراقنا ودياناتنا فاما  تأخر أو تعيق البعض منا ولكن  في كثير من الأحيان تمنع عنا النجاح في الحياة في أي مجال والى أجل غير مسمى 

اليكم أعزائي  السبع 7 حقائق التي تمنع عنكم النجاح والتي قد يدرك البعض مدى السوء والأثر السلبي على حياته والبعض الآخر لا يدرك بتاتا ذلك السوء والأثر بالغ السلبية على حياته …اليكم أحبتي السبع حقائق :-

الحقيقة الأولى :  يسكننا الكثير الكثير من المعتقدات و الافكار الخاطئة وخاصة في عالمنا العربي وفي دول الشرق الأوسط والتي قد سمعتها من الكثيرين والتي يعلقون عليها تأخر نجاحاتهم وهي           (أنا محسود ،أنا مسحور ، أنا سيئ الحظ ، ….) وبحجة أن البعض من تلك الحجج ورد ذكره في القرآن وفي غيره من الكتب السماوية …لا لا يا أحبتي  لا حسد و لا سحر و لا الحظ له علاقة بتحقيق ما تود تحقيقه من نجاحات، فلم تذكر كتبنا السماوية أن تلك الأمورتمنع عنك النجاح كما أن الله عز وجل ضمن  لكل انسان مهما كان أصله ومنبته وديانته  وعرقه الحفظ من كل سوء والدلائل على ذلك كثيرة من  القرآن :

                         – (وان عليكم لحافظين)_ الانفطار :10.

                        – (له معقبات من بين يديه ومن خلفه يحفظونه بأمر الله )_ سورة الرعد:الآية 11.

فكيف لنا أن نعظم ونخاف من أشياء و أمور قد كفل لنا الله الحفظ منها !!!

وأما عن الحظ السيء يا أحبتي فهو فقط عذر الجاهل الضعيف المتقاعس الذي يبحث عن المزيد من الأعذار ليبرر أمام المجتمع سبب ضعفه…فالحظ والسعادة تأتي بالعمل الدؤوب والسعي والمحاولات والتجريب والبحث المتواصل عن كل ما يجعلك تصل الى نجاحاتك .

ومن المعتقدات والأفكار الخاطئة أيضا أن القوانين و الوضع الاقتصادي و غيرها من الاعذار التي لن تصل بك الى شيء غير المزيد والمزيد من الضعف والهوان….فلماذا غيرك ينجح بالرغم من كل شيء ؟؟؟؟بل ويعلم كيف يستفيد من القوانين والاحوال الاقتصادية الصعبة وغيرها !!!هذا لأنه استمر في البحث والسعي وايجاد الطرق والوسائل والحلول التي تمكنه من النجاح في كل وقت وبالرغم من أي ظرف و لأنه قرر عدم السماح بأي حجة أو عذر من منعه من تحقيق كل نجاح أراد. نعم هنالك صعوبات بالتأكيد والنجاح لا يأتي بسهولة ولأي شخص يتمناه ، بل للشخص الفعال الذي يقوم بكل جهد ويبحث عن كل سبيل وطريقة  يوصله الى النجاح الذي يريد مهما كثرت العثرات والمعوقات .

الحقيقة الثانية : ترك الآخرين ليرسموا لك الطريق ؛ فطريق نجاحك هو مهمتك أنت وحدك وأنت وحدك الذي تعرف بالضبط ما تريد وكيف تريد . بالطبع هنا لا أعني أن لا نستشير من هم حولنا أو من يهمهم أمرنا ولكن فقط استشارة اذا كانت تساعدك في الوصول الى نجاحاتك وأهدافك في الحياة تأخذ بها وغير ذلك فأنت مهندس حياتك ومستقبلك وليس أحدا سواك ، لأنك أدرى الناس بنفسك.

  • الحقيقة الثالثة : عدم الاحاطة الكافية بالامور وعدم بذل الجهد الكافي والتدريب وأن تعلّم نفسك ليس بالضرورة أن تنتظر الغير ليقوم بتعليمك  ؛ فمثلا اذا أردت أن تصبح أفضل مبرمج عليك أن تتعلم بنفسك كل ما له علاقة بالبرمجة والبرمجيات من علوم وتدرب نفسك وتقرأ ما عند الآخرين وتمارس باستمرار وتسعى لأن تخترع لا فقط أن تبتكر  ، أي عليك أن تبذل الجهد لكي تحيط احاطة شاملة  بكل ما يوصلك الى هدفك أو طموحك بل ويجعلك  تتقن أكثر من غيرك فتتميز عن غيرك  . طبعا ذلك ينطبق على كل الاشخاص مهما كانت أعمارهم فقط ابدأ وأيضا في مختلف المجالات فمثلا هنالك عجوز تبلغ من العمر86 عاما تتقن رياضة الجمباز ( تمتعوا بمشاهدتها ).

  • الحقيقة الرابعة : ارادتك ؛ فقط واجه نفسك هل فعلا تريد ذلك الأمر أم لا ؟؟ فتأكد اذا كنت حقا تريده فلن تتقاعس ولن تتأخر وستصبر وستتخطى الصعاب لأنك تريده أم أن هناك نجاح في مجال آخر هو الذي تريد ؟. فالنجاح لكل شخص يختلف عن الآخر . فالنجاح الذي فعلا تريده ستصل اليه بالرغم من كل الصعوبات والمواقف ….

  • الحقيقة الخامسة : الاهتمام بما يقولون ؛ اذا أردت في مسيرة نجاحك أن تهتم بما يقوله لك الغير من أنك تستطيع أو لا وهذا ممكن وهذا مستحيل وغيرها من الكلمات فهنا عذرا ولكنك أصبحت عبدا لكلمات البشر ورغباتهم وأصبحوا هم من يقودون حياتك ولست أنت !!!

  • الحقيقة السادسة :عدم الصبر على العقبات والمعوقات ؛ فهل تظن أن طريق النجاح سهلا ؟! فللنجاح عظمة لا يُتوَج بها  الا من يستحقها !!!

  • الحقيقة السابعة : الراحة ؛ تخلى عن الكثير الكثير من راحتك والامور التي تبعدك عن نجاحاتك.

وفي الختام  يا أعزائي خلقنا الله لنحياة حياة طيبة مليئة بالنجاحات والسعادة ولكن دورنا نحن في أن نثابر من أجل تلك الحياة الطيبة فلن يحظى بها الانسان البليد البائس اليائس ، ولكن سيتمتع بها كل من تحرك وأخطأ وأصاب وبذل من وقته وجهده وعواطفه وطاقاته وماله وسعى في مناكبها.  فالخيار فقط  لك ولكي ! اما حياتا طيبة واما حياة بائسة كلها تمنيات وأمنيات فارغة ومليئة بالبؤس والأعذار ، القرار قرارك ومفتاح حياتك بيدك !

                                                                                          أسأل الله لي ولكم النجاحات المتوالية

               د. سلام أمين

How does SOSYOURBUSINESS Provide Training Services?


How does SOS YOUR BUSINESS Provide Training Services?

Our training services are customized and specialized for client performance goals and expectations.Our services are provided in several forms and methods ; in groups , one-to-one , virtually – online  or physically ( in organization location), and by using various tools and applications include Training seminars, Coaching and Mentoring development  workshop…

Some of our training courses that we provide are:

–       Business Turnaround Course – Level 1 (( It includes practical training regarding issues likeTurning  your business setback into a successful comeback , Secrets of successful Business Turnaround Implementation., Turnaround Strategic Tactics., Turnaround Obstacles and Overcoming them …)).

–       Managing Business Crisis .

–       Business Exit Strategies.

–       Proactive & Reactive Management Tactics & Strategies.

–       Actions for Successful Change Management.

–       indepth Organizational Planning.

–       Project Management Essentials.

–       Communication Strategies.

–       Team Building & Management.

–       Competitive advantage & Business sustainability.

–       Priorities Planning.

–       Smart Leadership methods and solutions.

–       Other….

Don’t wait ! Contact  ME  Dr.Salam Amin for leveraging your skills and company overall performance results.

Linkedin : @DrSalamAmin

Instagram: SOSYourBusiness

Youtube: SOSYourBusiness

Twitter :  SOSYourBusiness

Skype: Dr.Salam Amin

جرائم الخادمات التي لا تنتهي



جرائم الخادمات التي لا تنتهي ! الى كل أم وكل أب وكل عقل وقلب يحرص كل الحرص على حماية  ابنه وبنته , وأنا أعلم أنكم كلكم كذلك .أحبتي من منا لا يوجد  في بيته خادم أو خادمة , وهذا بالامر الرائع ونحمد الله على نعمه علينا . ولكن يا أحبتي هنالك من هم أغلى النعم التي وهبنا الله اياها وهم قطعة من روحنا بل روحنا كلها , هم أبناؤنا وبناتنا  , لذلك يا أحبتي فلنقف هنا ولنتدبر ! ولنسأل أنفسنا من هم الخدم  من هم أولائك الأشخاص الذين يقضون كل وقتهم مع أطفالنا أغلى النعم…الخدم هم أناس تركوا عائلاتهم وأبناءهم وبناتهم ذكرياتهم وبيوتهم وكذلك تركوا قلوبهم وسعادتهم ومشاعرهم هناك في بلادهم . اذا يا أحبتي ألا يستوجب ذلك منا الحذر  بل كل الحذر منهم   ؟؟؟

ما هي واجبات الخدم؟

وهنا سأقسمهم وبكل بساطة الى نوعين  : النوع الاول يعمل خارج المنزل مثل السائق,  أما النوع الآخر  وهم من يعمل داخل المنزل اما لرعاية مسن او طفل عنده مشاكل صحية أو للمساعدة في أعمال المنزل… وهم موضوع هذه المقالة

أحبتي ما أتحدث عنه في هذه المقالة هي ظاهرة منتشرة في وطننا العربي سواء في الخليج العربي أو المغرب العربي أو  في الشرق الأوسط

ومع انتشارها أيضا تنتشر أيضا أمور كثيرة مثل  جرائم الخادمات .و لو قمنا بالبحث عبر قناة اليوتيوب عن فيديوهات لجرائم الخادمات سنرى ما هو مؤلم ويعتصر القلب من شدة ما يتعرض له الاطفال من تعذيب و…

وحتى لا نتألم ولا يتألم أبناؤنا وفلذات أكبادنا , فيجب علينا أن نحسن ادارة وجودهم في بيوتنا  ومع أطفالنا , وأن لا نثق بهم كما يفعل البعض يثقون بهم ثقة تامة مبررين ذلك بأننا نقدم لهم كل ما يلزمهم ولا ينقصهم شيئ !!! وكل ذلك ليطمئنوا أنفسهم بأن كل الامور على ما يرام … ولكن أدعوكم مرة أخرى لتعيدوا قراءة من هم الخدم ؟؟؟

بالطبع يا أحبتي أنا لا ولن أنكر على الخدم حقوقهم من المعاملة بانسانية وتوفير لهم مايلزمهم من احتياجات المسكن والطعام والشراب . ولكن لا أن يكونوا قادة لبيوتنا يديرونها كيفما يشاؤون بل و يعملون على تنشأة أبنائنا على أخلاق ومعايير أخلاقية ومبادئ وقيم تتسم بالعشوائية والتشويه ,, هذا غير ما قد يتعرضون له من تعنيف وسوء معاملة أو مثلا ما  قد تقوم الخادمة بوضعه في الطعام وغيرها من الامور التي لا تترك عاقلا على حاله و تدمي كل قلب.

أحبتي أدرك تماما أننا كلنا بحاجة للخادم والخادمة في بيوتنا , ولكنني أرجوكم أن تأخذوا مجموعة من الاجراءات البسيطة ولكنها أسأل الله أنها ستقيكم وأبناءكم من معاناة الله وحده يعلم ما قد تكون … وهذه الاجراءات الاحترازية كالآتي

       وضع نظام كاميرات مراقبة دقيق ومتطور مدة 24ساعة  يمكّن الاهل من متابعة ما يجري مع أبنائهم في بيوتهم من خلال أجهزتهم الخلوية

      الحرص قدر الامكان على أن يتواجد أحد من العائلة مثل الجدة أو الجد عند تواجد الخادمة مع الاطفال

       القيام بزيارات تفقدية للأطفال في البيت بغير الاوقات المعروفة والمعتاد عليها من قبل الخادمة أو الخادم

      أن نتذكر أحبتي أن نعاملهم بانسانية واحترام ولكن أن لا نثق بهم مهما طالت فترة تواجدهم وحسن تصرفهم معنا ومع فلذات أكبادنا زينة الحياة الدنيا , فثمن تلك الثقة هو مخاطرة حقيقية قد لا نقوى على تحملها

أحبتي أرجو أن نتدبر ونحسن التدبير وادارة جميع النعم في حياتنا كي تدوم لنا لا أن تكون وبالا علينا


د.سلام أمين

يشرفني تواصلكم معي




Successful Hotel Turnaround Strategy Abates Imminent Sale

I Dr.Salam Amin Save a Four Stars Hotel in Turkey from Sale

I had just recently met with the owner of a popular, Four Stars tourist retreat who was, despite all efforts, facing dire losses. Steep competition and the ever growing amount of competition had taken away revenue streams from his business. After talking with him, I told him according to my perspective as a Business Turnaround Specialist that the true cause of the business distress wasn’t only market competition. I advised him on what strategies were necessary for the hotel to be restructured and presented a plan to overcome the prevailing financial hardship.

After a highly meticulous and comprehensive assessment , I identified various reasons behind the hotel’s financial distress. In particular, -Poor Customer Service- was most evident as a major contributor to the failing corporate performance. This is a costly mistake that destroys business momentum , even without the presence of any sort of market competition. Other significant low performance factors were in the areas of – limited food variety – lack of quality assurance – inefficient and delayed Check-In -Out processes, which made a negative impact on the customers and clients first impressions.

The fact that there was only one restaurant in the hotel, resulted in slow room service at all times. There were few entertainment events. There were no hospitality practices to ensure customer satisfaction. The interior decor needed to be changed in order to give the atmosphere a sense of vitality.

As a result of the above assessment, I formulated a series of strategic actions.

Action 1. The first step, was to stabalize the hotel’s finances. Made cost cutting changes by restructuring the credit portfolio and eliminating costs for non essential expenditures

Action 2. Rebranding the Hotel starting with the modernization and decorative appeal of external visual appearances

Action 3. Improved and implemented standardized quality assurance applications and methodologies from the kitchen, i.e food and beverage, to dedicated trainings in customer service and hospitality engagement

The set of radical changes and moves I conducted were many. Here are some actions and strategies that were performed.

● An in depth intensified training course for all staff members dealing with varying areas of specializations, in order to boost customer service and pamper the guests from the minute they make a reservation until they leave . This enhanced customer focus service created the sense of loyalty needed to maintain a revolving customer base.

● Rescheduling hotel’s debt obligations with a revamping and turning around hotel’s operating strategies, policies , management, and system.

● Contacted previous unhappy guests and invited them back to experience the hotel again by offering highly rewarding gifts of up to 3 nights free. The mission helped to convert strained allegiance to loyal return customers. Our goal was to gain happy and regular customers with newer, more positive reviews.

● A major transformation was needed in catering, in both the food quality and its variety. The hotel offered especially healthy food choices for diabetics and guests with other ailments.

● A fundamental upgrade in the online presence was needed, The Hotel website was redesigned and a better user experience created more demand. The digital online marketing presence was revamped. With the improved booking access potential clients were able to access a more efficient process to make their hotel searches and decision to select this destination.

As a result hotel vacancy slots diminished, new occupancy bookings maintained a steady rate even during low seasons, yhe new online site strengthened the hotel’s profile with travel site portals like Tripadvisor,,,, and The hotel’s website and social media interactions were boosted with increased site traffic and search engine optimization.

● Data analytics determined that clients segmentation and demographics were under represented. We designed and offered Incentives with new customized packages for business people; for conference and meeting activities summits, and various business meetings , special offers for couples, such as memory events for anniversaries, social events , receptions of different kinds ,

● A massive architectural alteration. Exterior andinterior design upgrades were done to modernize and enhance the spacial aesthetics of the building

These business restructure and reorganization modifications along with advanced initiatives promoted an efficient turnaround from debt to surplus. The four stars hotel underwent a radical spin from recession status to being able to repay all debts within a structured financial workout agreement.

The hotel achieved an all time high usage occupancy. Guest ratings went from low to highly satisfied for most seasons, and more internet traffic brought more clients, which increased the bottom line

Hotels are a place of short stay for guests, which means a short time to impress on them a remarkable and memorable experience. When people think of hotel stays, they should be reminded of the positive experiences that were offered to them during their stay.

Turning a bad business into a great one, is hard. It takes a lot of time and can be expensive. But the long term benefits by far outweigh any possible challenges ahead. In the long haul, it’s just worth it. It is also critical to have the knowledge, expertise and professional talents that will guide your business to a successful turnaround and recovery

So my advice to any business owner, would be instead of throwing up your arms in despair, instead refocus your efforts. With a proper business plan, market research and planning, success isn’t just a pipe dream. Although it won’t be an easy mission, remedy, repair and restructure are worth it!

I was lucky enough to be at the forefront of this Business Turnaround.

Therefore, don’t hesitate to contact SOSYOURBUSINESS, SO I Dr. Salam Amin COULD  lead you out of business distress or help you boost, develop and strengthen your market position.

Linkedin :@DrSalamAmin

Whatsapp :00962795116324

***Note : Due to Proprietary Confidentiality Agreements names of the Business and their affiliate entities are withheld

A Failing Local Newspaper is Restructured and Achieves a Successful Turnaround

I Dr. Salam Amin provide a blueprint for Business success with practical actions to develop and save your business when facing corporate crisis or economic disaster

weekly newspaper in the Middle East was suffering from rapidly dwindling sales and had just reached the limit to lay off a large portion of the staff. The company’s losses were so great, they couldn’t see any alternative but to downsize, and none of the managers could offer any other viable short-term solution.

The reasons for poor management were:
Insufficient professional knowledge to deal with changes occurring in the newspaper industry
No constructive ideas were defined to reinvent the newspaper and to meet the world’s ever changing demands
No digital marketing strategies.
Absence of a digital online presence with optimized website circulation chanels, social media channels to augment the print copy circulation
Work Process Strategies for the Newspaper Turnaround included:

Comprehensive Market Research:

-Evaluated and assessed rival markets, specifically those newspapers with the highest subscriptions, screened audience demographics and readership habits, and determined what were the deficiencies and also what the critical findings were to get immediate results

Streamlined Reader Experience

-Revised the outdated format and layout to a more modern, contemporary and visual modern style

This was a radical facelift to a previously outdated and unappealing style

Improved and enhanced the digital landscape

-Hired web experts, social media and content creation talents to implement the digital tools and resources for optimum functionality

Conducted negotiations with all investor parties to reach desired goals

-Developed new business relationships between several different companies, institutions, hotels, Travel agencies, and hospitals with promotion incentives using some of the following tactics:

We offered:
4 months of subscription for free
Free section to share social community problems
Free advertisement once a month
VIP coupons with up to a 50% discount in multiple places like cinemas, restaurants, publications for long subscriptions and regular ones
Improved Coverage social events and local elections and community social engagement
Partnered with Comscore for cross media measurement; for more details please click on this link .
Business Turnaround Results achieved
Streamlined web and digital presence to optimization and online efficiency

The newspaper printed copy
Increased sales and distribution
Increased publishing from once a week to 3 times each week
Increased Online readership and subscribers also continue to rise.

A Failing Local Newspaper is Restructured and Achieves a Successful Turnaround
The newspaper future plan is to partner with Arc Publishing Technology
Business Turnaround Process is challenging but its worth it!

Please don’t let your financial troubles hamper your business future sustainability. I am available to provide Training, Management Consulting, Business Turnaround Plan and Actions, and most importantly, Save Your Business. Contact me Dr.Salam Amin for your immediate review, assessment and Next Steps.

Linkedin : @DrSalamAmin

Whatsapp :00962795116324

***Note : Due to proprietary confidentiality agreements the names of of the organizations are withheld.

Saving a Mall in the Gulf Area from Business Crisis by Dr. Salam Amin.

The 3 main reasons that the Mall client faced Corporate Distress were

– fierce competition from multiple shopping retailers,

– emergence of online shopping

– out of city area distance from regular pedestrian traffic. These circumstances could have led to a commercial collapse. This mall was plagued with many empty shops as a result of low occupancy of retailers. With marginal sales, the revenue stream was severely distressed.

My job as the professional Business Solution Provider was to attract more retailers and shoppers by using both the physical and digital marketing strategic tools to generate more income and revenue streams that would boost the commercial and financial status of the mall.

With the volume of shoppers only visiting on weekends, there were many obstacles to overcome. Because of high pricing among the few retailers, poor merchandising and product variety, the shoppers were not spending their money. The lack of brand, product, merchandising and distribution channels to provide shoppers with a good buying experience made it impossible to stave off competition from other thriving and more successfully managed mall operators in the area.

Various tactical and strategic measures were deployed to revive and restructure the mall to attract retailers of different niche service and product operations.

I developed a focused strategy toincrease the influx of shoppers from within the city, country and the neighboring countries.

Unoccupied shops were replaced with the following:

A. 6 Medical Clinics; with one of them offering family and marriage consultation services.
B. 1 Travel Agency

C. Spa and Beauty Centre.

D. 12 Companies from different industrial sector (technology, trading, hospitality, events management, education…)

Retail occupants were given generous incentives like:

§ Additional free 3 months on their rental contracts and marketing support strategies from the mall management office.

§ A dedicated large place for hosting events (business, educational, medical, governmental…) , summits, exhibitions and conferences.

§ Hosting of celebrities to enjoy the different facilities in the mall and posting of pictures on social media platforms.

§ Gamification strategy for shoppers

§ Use of social media marketing to promote events.

§ Use of voting polls to get feedback.

§ Shopper rewards by featuring their pictures in front of their favorite shops.

§ Giving out coupons with exciting discounts

I developed an aggressive social media advertising campaign with the following account portals




Partnerships were established including a major relationship with


These are just a few of the steps and business strategies that were launched during the Mall Business Turnaround campaign.

Through these efforts and with results driven management performance working coordination, there was a successful impact on the mall, and the operations showed marked gains in revenue and profits.

The mall was revitalized from the prospect of dire failure. Sales activity boomed within a short time frame.

Business setbacks should not be looked at with a hopeless disposition Businesses must take timely action so that they do not face challenging and difficult business interruptions that will impede a successful business comeback.

I  Dr. Salam Amin enjoy turning business setbacks to business sustainable comebacks.
Please do not hesitate to contact me at:

Website: Email: Linkedin: @DrSalamAmin

Whatsapp: 00962795116324

***Note: The names of the organizations are withheld due to

proprietary confidentiality agreements.

A Successful Restaurant Restructure and Turnaround by Dr. Salam Amin

Another Business Turnaround Trip of Success, But this time in Egypt!

The restaurant chain located in Egypt, comprised of 8 locations in the country, in which two of them had been performing poorly due to bad locations and management. The others were better but still in weak condition. It was just 3 months before the tourist rush season when I was awarded the daunting task to turn the chain around.

There were many crippling indicators that pointed out the causes and effects for vanishing prosperity and destined failure with the restaurant chain in Egypt. Among the most obvious problems with the business operations were the effects of indiscriminate cost-savings on a limited budget. For example, poor quality in the restaurant services, food and hospitality that squeezed the traffic streams in customer base expansion, growth, and loyalty.

To save the Restaurant chain, financial losses needed to be stabilized by closing two of the lower performing locations. The remaining 6 locations received a huge performance boost based mainly on a segmented and C.C.S ( Customized Customer Service) approach. The operating branches were restructured and transformed to serve different types of customers based on a thorough strategic evaluation of each branch location and a determination based on the demographics and target niche of the types of customers that they served.

Each branch was allocated to serve local customer interests.

The customer base segments were: -Students, Luxury Customers, Children, To Go Branch, Couples , Oriental Customers. Stores were redesigned with customized layouts Inventory preparation techniques were presented with transparency and visual authenticity. We improved decors and introduced all the update tools and machinery. Dated equipment was modernized and made available for each branch to function effectively and efficiently.

My focus was to deliver an exceptional experience in each branch to gain repeat customers, and provide an enhanced consumer experience, which would in turn result in a higher customer retention, repeat customer attrition, and more customer volume turnout rate.

Some of the tactics I used for example in the Students’ branch involved having randomly chosen table selections for usage during the early morning from 7-9a.m. Since these were non-busy hours, the student populations were given an incentive to occupy the empty tables for their study, or group connections, and this improved the traffic flow and brought in sales during a time period which was not previously profitable. Another one of the tactics I used for the luxury customer branches was to offer every table after ordering; a sample of a unique high cost dish as a complimentary tasting. It really was a successful tactic. It urged potential customers to sample featured menu attractions. Additionally, it served to help make customers feel important, pampered and exclusively catered to.

In the customer dining engagement improvement approach, we applied focused efforts from the very beginning of their dining experience, as in; from the time of making a reservation, to ask questions about dietary preferences , allergies and seating preferences. It improved customer building relationship as it showed an interest in the customer as an individual.

Even servers were encouraged to engage with their table guests, to ask if they needed to be reminded of any timed appointments so they can alert them when the time windows were approaching. This was an improved personalized service opportunity to enhance the customer dining experience. Introducing digital ordering capabilities and providing multiple choices for electronic payment options helped with differentiating the quality and standards from the other restaurant venues and locations

I regularly identified and utilized business improvement alternatives, employed new tactics , promoted incentives and campaign offers each week for all branches to enrich restaurant services and ingrain customer loyalty advancement. I combined strong leadership with marketing and digital activities to outperform not only in high season but even in low season periods.

The restaurants’ turnaround outcomes were immensely rewarding. In the busy times, sales increased almost 50 percent, while even slow periods, the actual average profit margins were bettered by 33 percent

My expansion plan included an increase in the number of the branches inside Egypt and the opening new restaurant venues in other countries like Morocco .

For businesses to succeed they have to constantly re-evaluate their performance, expectations and outlook in order to survive the ever-changing economic conditions and reinvent themselves or adjust accordingly. And this is what I DO. I find a way to help your business achieve sustainability and profitable continuity. So please don’t hesitate to contact me.

Linkedin : @DrSalamAmin

***Note : Due to proprietary confidentiality agreements the names of of the organizations are withheld.