A Successful Restaurant Restructure and Turnaround by Dr. Salam Amin

Another Business Turnaround Trip of Success, But this time in Egypt!

The restaurant chain located in Egypt, comprised of 8 locations in the country, in which two of them had been performing poorly due to bad locations and management. The others were better but still in weak condition. It was just 3 months before the tourist rush season when I was awarded the daunting task to turn the chain around.

There were many crippling indicators that pointed out the causes and effects for vanishing prosperity and destined failure with the restaurant chain in Egypt. Among the most obvious problems with the business operations were the effects of indiscriminate cost-savings on a limited budget. For example, poor quality in the restaurant services, food and hospitality that squeezed the traffic streams in customer base expansion, growth, and loyalty.

To save the Restaurant chain, financial losses needed to be stabilized by closing two of the lower performing locations. The remaining 6 locations received a huge performance boost based mainly on a segmented and C.C.S ( Customized Customer Service) approach. The operating branches were restructured and transformed to serve different types of customers based on a thorough strategic evaluation of each branch location and a determination based on the demographics and target niche of the types of customers that they served.

Each branch was allocated to serve local customer interests.

The customer base segments were: -Students, Luxury Customers, Children, To Go Branch, Couples , Oriental Customers. Stores were redesigned with customized layouts Inventory preparation techniques were presented with transparency and visual authenticity. We improved decors and introduced all the update tools and machinery. Dated equipment was modernized and made available for each branch to function effectively and efficiently.

My focus was to deliver an exceptional experience in each branch to gain repeat customers, and provide an enhanced consumer experience, which would in turn result in a higher customer retention, repeat customer attrition, and more customer volume turnout rate.

Some of the tactics I used for example in the Students’ branch involved having randomly chosen table selections for usage during the early morning from 7-9a.m. Since these were non-busy hours, the student populations were given an incentive to occupy the empty tables for their study, or group connections, and this improved the traffic flow and brought in sales during a time period which was not previously profitable. Another one of the tactics I used for the luxury customer branches was to offer every table after ordering; a sample of a unique high cost dish as a complimentary tasting. It really was a successful tactic. It urged potential customers to sample featured menu attractions. Additionally, it served to help make customers feel important, pampered and exclusively catered to.

In the customer dining engagement improvement approach, we applied focused efforts from the very beginning of their dining experience, as in; from the time of making a reservation, to ask questions about dietary preferences , allergies and seating preferences. It improved customer building relationship as it showed an interest in the customer as an individual.

Even servers were encouraged to engage with their table guests, to ask if they needed to be reminded of any timed appointments so they can alert them when the time windows were approaching. This was an improved personalized service opportunity to enhance the customer dining experience. Introducing digital ordering capabilities and providing multiple choices for electronic payment options helped with differentiating the quality and standards from the other restaurant venues and locations

I regularly identified and utilized business improvement alternatives, employed new tactics , promoted incentives and campaign offers each week for all branches to enrich restaurant services and ingrain customer loyalty advancement. I combined strong leadership with marketing and digital activities to outperform not only in high season but even in low season periods.

The restaurants’ turnaround outcomes were immensely rewarding. In the busy times, sales increased almost 50 percent, while even slow periods, the actual average profit margins were bettered by 33 percent

My expansion plan included an increase in the number of the branches inside Egypt and the opening new restaurant venues in other countries like Morocco .

For businesses to succeed they have to constantly re-evaluate their performance, expectations and outlook in order to survive the ever-changing economic conditions and reinvent themselves or adjust accordingly. And this is what I DO. I find a way to help your business achieve sustainability and profitable continuity. So please don’t hesitate to contact me.

www.SOSYourbusiness.com

sosyourbusiness@gmail.com

Linkedin : @DrSalamAmin

***Note : Due to proprietary confidentiality agreements the names of of the organizations are withheld.

“How” to pinpoint Business Turnaround Solutions to Business Crisis

When Businesses experience Declining Profits & Revenues the condition may appear as temporary instability.
 
 
However, this can be an indicator for serious corporate and organizational concern. There is the potential risk of disastrous outcomes, if the business is not aware of the significant setbacks that can occur without transformative and reconstructive action to mitigate critical loss and failure.
 
SOSYourBusiness/Dr. Salam Amin has studied and researched the “How” to pinpoint Business Turnaround Solutions to Business Crisis.   She can pragmatically forecast and provide corrective action strategies with constructive and causative end results.
 
Even if the circumstances may be vague or obvious, SOSYourBusiness/Dr. Salam Amin will provide masterful business improvement opportunities and will render efficient solutions that promote and boost business profits and revenues.
 
It is of great importance to always question the numbers in your business financial and accounting portfolio. Even when you get satisfying profitable numbers that doesn’t mean that your business is not prone to a shocking decline or a dropping revenue. Always examine, prepare and adjust the organization’s risk to profit with calculated and measured valuations.
I Dr. Salam Amin will assess, evaluate and investigate your business performance outcomes. She will provide the analytical findings that can predict possible harmful events that can cause a business to be exposed to loss or significant crisis.
Before your business succumbs to failure I Dr. Salam Amin the Founder of SOSYourBusiness will provide your business with guided strategies, actions and the means to withstand and deter imminent danger.
So why to wait ??? Your Business Success is Foremost!!
**Contact me**
Dr.Salamamin@yahoo.com
Skype : Dr.Salam Amin

Globalization: Impact and Business Turnaround

 
 
Globalization!! A term that many use on a daily basis in different aspects of our lives. It’s true that many businesses had suffered as a result of its existence and implications and thus got out of business, however, it was somehow their lack of knowledge on how to expertly guide their business to profit from the trends that it brought and not because of Globalization in itself. I believe that Globalization is a great inducement for any business to create its road of success.
Definitely, it won’t be a paved road… And Globalization like any other issue has its bright and dark side. It is our responsibility to create a firm business out of it and employ its bright positive sides.
In this Blog, I will identify some advantages that make Globalization an ally to any business – advantages that any business can take advantage of in order to strengthen their businesses and strongly position them in markets.
These advantages vary and are endless – it is, therefore, your responsibility to seek out these advantages expressly with the help of an expert in order to swim the tide. Globalization had and is having a vast intrinsic change on people and businesses’ lives.
 
I: From a business perspective, since humanity is always a priority, it really and profoundly enhances and continues to enhance people’s lives by increasing their source and level of income.
 
II: Through Globalization, businesses are able to solve problems differently and remotely by collaborating with highly qualified experts and business advisors to resolve business dilemmas.
 
III: Globalization motivated businesses’ turnaround by constantly and innovatively seeking to develop their businesses performance and way of running them.
 
IV: Globalization inspired business people and business specialists of strategic methods to grow their businesses virtually and while being able to save on costs.
 
V: Globalization helps organizations from different industries to keep updated with what’s going on in its market industry and other related industries…Which facilitates businesses in being alert and proactive in their actions.
 
VI: Globalization, in fact, has widened the availability of resources of supply pertaining to degree of quality and prices competitiveness.
 
VII: Business levels and the number of income have also increased because they are now able to target a wide range of prospects and customers in different locations.
 
So, it’s not globalization that destroys businesses or boosts their performance results, but it’s a matter of the actions and choices of people who are held accountable for running these businesses and those who are responsible for positively turning them around.
 
In the end, it’s your choice as a manager, business owner, or investor….to get the best of globalization and exploit alternatives for your own businesses’ purpose.

 

Contact me  Dr. Salam Amin if you need to CONSULT an EXPERT on Globalization and how you can use the trends to HELP BOOST YOUR BUSINESS. Get in touch by visiting www.SOSYourBusiness.com; sosyourbusiness@gmail.com

Here are the keys to Unlock Your Business when facing radical empirical challenges

UnLock Your Business !
 
Here are the keys to Unlock Your Business when facing radical empirical challenges 
UnLock Your Business !
 
In this blog you will be introduced to some business challenges and get some tips on how to handle them.
 
Business  complications are enormous, especially in our current world with new types of emerging businesses jeopardizing  industries and businesses’ continuity of various kinds and sizes. 
 
Radically changing needs and their demographics, trading policies and rulings, fluctuations in oil prices, increasing customs, political economic events (Brexit), weak economic environments, imitating rather than being creative, old management beliefs, business conducts repetition, incorrect customization, globalization and its diverse vivid connotations and other endless numbers of issues confront us with different challenges.
 
Well, none of the above is supposed to be a reason to lock up your business or endanger its existence. They are opportunities wrapped with enticing challenges. I agree that, in many cases, it causes your business to suffer but definitely  not to vanish out of the business world! 
 
This is not acceptable!! Because every business can be saved with wise, knowledgeable, timely acts.
To unlock your business from tough situations and to exploit challenges for your own business benefit, there are four major determinants that are obligatory for business continuity and even outperforming…
 
The first is:  Time  which encompass two major parts.
 
-Part A is a very high level of time exploitation at all time frames through different tools and methods which implicate being always in innovative mode, business hunger mode, curiosity mode, business crisis mode, development mode, change mode etc.,
 
– Part B is being strategically, timely and conveniently responsive.
The second is: K nowledge that powers and energizes the business comprehensively. Knowledge to lead, to invent, to adjust, to expand, to function effectively, for  adding value, for  intelligent marketing, to make the right move, business renewal , operational and organizational changes, to overcome and manage situations. 
 
The third  is: Avoid being old fashioned and repetitive.
Because what applies for one situation doesn’t apply for the other and what works with one client or supplier doesn’t work with the other.
 
The fourth  is:   To avoid being in relief and satisfaction mode. In our dynamic world, it is hazardous to be satisfied and relieved about business performance results even if they were delightful, because this could be temporary.
 
These four obligatory determinants, if avoided by any business of any type or size, will likely cause unpleasant consequences and would also increase recovery time.
 
Remember that  I Dr. Salam Amin the Funder of SOSYourBusiness believe that every business can be saved despite their existing circumstances.
 
Please don’t hesitate to contact me at www.SOSYourBusiness.com

What business weight loss means and implies

Your Business is Losing Weight? Well, this is a Really Bad Sign!
 
We all wish to lose weight

and be in a good shape for the sake of being healthy and Looking Great, which is absolutely a positive thing. On the contrary, it’s a negative thing for your business!! Your business will lose its Agility and Good Appeal. In other words it will not be a healthy business. And its continuity is doubted.

 
In this blog I will explain what business weight loss means and implies.  I will also  you with some mindful tips and advice  to be vigilant about and immediately respond to in case if you realize signs of distress a little bit late. Or, in the case of  a proactive  response where you recognize bad signs of possible distress early.
 
When your business loses weight it means Sales are decreasing, Clients are shifting to rival companies, you see a reduction of Asset value, revenues & profits are dwindling

….and other performance results  signs continue to ripple. Let’s not forget here that these are just late signs of weight Loss (Underperforming Business).

When a business underperforms in our current era, its velocity would be, in many cases, acute enough to head the business toward bankruptcy …
To be more centric here let’s take it from two perspectives; The first one, in the case of late recognition of bad signs, you must be responsive. In this case, take smart, strategic actions.. For example, if you are selling products (electronics, cosmetics, clothes…) look for niches in different places or regions and from different backgrounds and demographics. You can also add value to your products or explain some essential benefits that your current customers and prospects are not aware of. You need to be very smart and strategic when you do this because when you do it correctly, it has immediate, positive implications on sales and revenue. Of course, these are just quick,  instant actions to refine the situation , but it’s not enough!!!
 
The second perspective is being proactive by working ahead through thorough multi- oriented operational actions. In this situation, the company or organization widens its resources, experts, niches, as well as its strategic, precise, innovative, continuous developments, and continues being a creative visionary, acting accordingly….
 
Choices to save and create a robust market positions for your business are infinite… It is good to mention here  don’t ignore any sign, don’t be overly optimistic and don’t wait for things to happen but, instead, create them; create your business circumstances…Don’t wait for your business to lose its weight and get out of market …!  
 
Remember that I Dr. Salam Amin  ready to  help you overcome your unhappy business situation and turn it around to a pleasant, healthy situation and solid market Position.
Contact me Dr.Salam Amin at www.SOSYourBusiness.com
                                              sosyourbusiness@gmail.com

Dr.Salam Amin Saves a Four Stars Hotel in Turkey from Sale

Successful Hotel Turnaround Strategy Abates Imminent Sale

I had just recently met with the owner of a popular, Four Stars tourist retreat who was, despite all efforts, facing dire losses. Steep competition and the ever growing amount of competition had taken away revenue streams from his business. After talking with him, I told him according to my perspective as a Business Turnaround Specialist that the true cause of the business distress wasn’t only market competition. I advised him on what strategies were necessary for the hotel to be restructured and presented a plan to overcome the prevailing financial hardship.
After a highly meticulous and comprehensive assessment , I identified various reasons behind the hotel’s financial distress. In particular, -Poor Customer Service- was most evident as a major contributor to the failing corporate performance. This is a costly mistake that destroys business momentum , even without the presence of any sort of market competition. Other significant low performance factors were in the areas of – limited food variety – lack of quality assurance – inefficient and delayed Check-In -Out processes, which made a negative impact on the customers and clients first impressions.
The fact that there was only one restaurant in the hotel, resulted in slow room service at all times. There were few entertainment events. There were no hospitality practices to ensure customer satisfaction. The interior decor needed to be changed in order to give the atmosphere a sense of vitality.
As a result of the above assessment, I formulated a series of strategic actions.
Action 1. The first step, was to stabalize the hotel’s finances. Made cost cutting changes by restructuring the credit portfolio and eliminating costs for non essential expenditures
Action 2. Rebranding the Hotel starting with the modernization and decorative appeal of external visual appearances
Action 3. Improved and implemented standardized quality assurance applications and methodologies from the kitchen, i.e food and beverage, to dedicated trainings in customer service and hospitality engagement
The set of radical changes and moves I conducted were many. Here are some actions and strategies that were performed.
●     An in depth intensified training course for all staff members dealing with varying areas of specializations, in order to boost customer service and pamper the guests from the minute they make a reservation until they leave . This enhanced customer focus service created the sense of loyalty needed to maintain a revolving customer base.
●     Rescheduling hotel’s debt obligations with a revamping and turning around hotel’s operating strategies, policies , management, and system.
●     Contacted previous unhappy guests and invited them back to experience the hotel again by offering highly rewarding gifts of up to 3 nights free. The mission helped to convert strained allegiance to loyal return customers. Our goal was to gain happy and regular customers with newer, more positive reviews.
●     A major transformation was needed in catering, in both the food quality and its variety. The hotel offered especially healthy food choices for diabetics and guests with other ailments.
●     A fundamental upgrade in the online presence was needed, The Hotel website was redesigned and a better user experience created more demand. The digital online marketing presence was revamped. With the improved booking access potential clients were able to access a more efficient process to make their hotel searches and decision to select this destination.
As a result hotel vacancy slots diminished, new occupancy bookings maintained a steady rate even during low seasons, yhe new online site strengthened the hotel’s profile with travel site portals like Tripadvisor, Hotels.com, Expedia.com, Booking.com, Travelocity.com and Hotereservations.com.. The hotel’s website and social media interactions were boosted with increased site traffic and search engine optimization.
● Data analytics determined that clients segmentation and demographics were under represented. We designed and offered Incentives with new customized packages for business people; for conference and meeting activities summits, and various business meetings , special offers for couples, such as memory events for anniversaries, social events , receptions of different kinds ,
●     A massive architectural alteration. Exterior andinterior design upgrades were done to modernize and enhance the spacial aesthetics of the building
These business restructure and reorganization modifications along with advanced initiatives promoted an efficient turnaround from debt to surplus. The four stars hotel underwent a radical spin from recession status to being able to repay all debts within a structured financial workout agreement.
The hotel achieved an all time high usage occupancy. Guest ratings went from low to highly satisfied for most seasons, and more internet traffic brought more clients, which increased the bottom line
Hotels are a place of short stay for guests, which means a short time to impress on them a remarkable and memorable experience. When people think of hotel stays, they should be reminded of the positive experiences that were offered to them during their stay.
Turning a bad business into a great one, is hard. It takes a lot of time and can be expensive. But the long term benefits by far outweigh any possible challenges ahead. In the long haul, it’s just worth it. It is also critical to have the knowledge, expertise and professional talents that will guide your business to a successful turnaround and recovery
So my advice to any business owner, would be instead of throwing up your arms in despair, instead refocus your efforts. With a proper business plan, market research and planning, success isn’t just a pipe dream. Although it won’t be an easy mission, remedy, repair and restructure are worth it!
I was lucky enough to be at the forefront of this Business Turnaround.
Therefore, don’t hesitate to contact me  Dr. Salam Amin to lead you out of business distress or help you boost, develop and strengthen your market position.
sosyourbusiness@gmail.com
Linkedin :@DrSalamAmin
Whatsapp :00962795116324
***Note : Due to Proprietary Confidentiality Agreements names of the Business and their affiliate entities are withheld