How to Successfully Setup an Online Business ?

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           Successful Online Business 

How to Successfully Setup an Online Service or Product Based Business ?

Before You start your online business you need to address the following questions as they are the foundations for your online Business. Ask yourself :

1- What kind of business I will do? Is it service based business or product based business?

2- Who is MY target market?

3- What information do I need to know about them? like their demographics, preferences, likes , dislikes, influencers ….and how I will know this information?

4- How my products or services will provide them value?

5- How to approach them ?

6- How to Retain my customers?

7- What Legal Documentation do I need ?

These questions will actually form your solid blueprint if you answer and prepare for them in advance…You will save yourself wasted time, efforts and money and you will also achieve better and faster results.

Let’s go through them :

1- Specify what exactly you will provide is it a service like; are you an e-accountant , e-legal consultations, social media services, marketing expert , gaming expert , Turnaround expert , Business consultant , designing , developing , SEO, hospitality consultations or online mentoring and training or teaching….Or are you providing a product like; digital products ( ebooks, sales pitches….) or physical ones like fitness products , handmade products, clothing , tech products, communication products, beauty products, Supplements , complimentary or manufacturing products in various fields.

OR maybe you are thinking of providing both like what I do; by providing business consultations for Hotels , Aviation,Tourism , retail , shopping Malls on how to expand their business, what are hindering their business profits or how to make competition irrelative and at the same time provide online courses and training (digital product) .

Let’s take another example in the fitness industry, where you can provide fitness tips about losing weight and getting in shape while also providing some products of different kinds like nutrition and workout products.

2- State who is your target market exactly; are they woman , men , teenagers , mid – weight people of all ages and genders or people who have relatively good weight but need to get in shape ….Here I advise you to choose a niche so you can focus and then expand within this niche. Dominate your niche you will even increase your potential profits.

3- Compile information about your niche ; where are they located , what social media platform do they use mostly , what are their pain points and needs, who are they influenced with , who have an impact on them , what are the occasions they care most about ( general and special occasions )…..

The more you know the better you can serve them and satisfy them and increase your profits . How do you do that ? There is no secret formula for that, you can do a thorough google search , go to forums ask questions gather answers, you can also use hashtags and track them look what people put images under these hashtags , who are they , what are they commenting ….you will get to know a lot .

People who comments in the youtube who watches those health and fitness products and workout videos are a valuable source for information….Sources are endless and many of them are FREE you just need to put in work and use your creativity.

4- In order to win a reward you have to provide something in return; you have to provide value to customers in order to achieve revenues and profits.

To attain the best results keep in mind two crucial points ; the first one is to fulfill a value that is not filled by other competitors or provide the same value but cover areas where competitors didn’t cover. look what other competitors aren’t satisfying as targeted people wish .

Let’s take an example from the medical industry ; regarding people who are diagnosed with diabetes who need to take insulin on a daily basis , these patients have different types of insulin offered from different types of companies that have different prices, compositions and with different impacts on the body , which all of them gained different profit margins and they competed based on incremental improvements but this is so effort consuming and constrained to limited profits and the most important un loyal customers.

Thus, other companies came with another highly profitable insulin that generated massive amount of profits by providing insulin in a simple fast painless way for patients to inject themselves with in order to mitigate their painful daily experience. Then the idea got imitated . Another company thought of producing insulin with totally different composition that will enable patients to only take it once a week without any pain plus that it will radically improve their diabetes status better than the daily insulin injection, which generated massive profits .

5- Approaching Customers online according to my experience with my clients from different industries and from different geographical areas across the globe can be best attained by identifying at the beginning only two main social media channels so you can focus especially if you are doing the whole work alone and you identify them after you gather your information , but I prefer to keep linkedin as one of them because its a strong highly essential platform for any type of business. Then you also should have a website with a hosted shopping cart like shopify or bigcommerce .

Or you can create your own shopping cart especially if you want to sell your own digital products . And ofcourse don’t forget to establish a payment gateway.

Another method is to create a profile on magazines and forums and social media groups where your potentials exist, this is so important because there you can get engaged with them know more about them and let them know about you also and what you provide .

6- Always Pamper your customers , even when they are one time customers. And there are various ways to do that by surprising them on their occasions with no sales offer just a gift this will have a huge impact on them. By giving constantly tips and advices about their areas of interest related to what you deliver. By providing a refund if they are not satisfied….Means are endless when you want to retain customers…. Again just be creative and limitless.

7- I advise you to consult an attorney who is knowledgeable about the laws regarding online business and prepare all the legal documents that is needed to protect the rights of all parts engaged in any transaction like you as a business owner or if there is a dealer and the customer or any other party that might be engaged in the process. If you can’t financially afford an attorney especially at the early stages or your attorney is in a vacation, then you can use one of these resources : Legal Match , Business in a Box, Find Law ….Also its important to have an extensive idea about legal stuff you will probably need .

At the end of this article I encourage you to plan ahead your online business to deliver and achieve the best value .Please Keep in mind to continuously learn new knowledge and update yourself with the latest industry trends and other related industries to make the necessary adjustments and improvements or it might be a radical Business Turnaround ! who knows?!

I will always be pleased to receive your comments or inquiries at or at Skype : Dr.Salam Amin .

6 Essential Actions to Prevent Business Crisis.

6 Essential Actions to Prevent Business Crisis.

Businesses are getting in many hardships because they are overlooking some of these actions, or not aware of their importance for their future existence and sometimes they do not conduct it on a continuous basis.


These extremely essential actions when applied will prevent your business from entering in a setback, distress or business crisis.Even in its worst scenario you will be prepared to overcome any tough situation better than your rivals and you might even get advantage of the situation .


Let’s start with these extremely important actions :

1-Run scenarios from different aspects  ( nationally, globally , digitally,…) to assess how remotely or closely their degree of impact on your business .Ofcourse, you need to embrace legal, economical , technological and societal issues into your account .It is also essential to conduct it every once and while. The core idea here is to be prepared to expect the unexpected work for the worst not the worse.Be proactive.


2-Create a Piercing Department; the mission of this department is to look beyond common needs of current or potential customers, signify their experience , create new experience for them, make it urgent, I am not talking here about a research and development department, I am talking about being pierce , innovative , inventive, seeking , exploring and experimenting results impact before leveraging them up to the market.


3-Be aware of masky numbers like GDP , sales growth rate , profit margins …


4-Stop defending your business in the face of adversity but be matchless; for example when your peers think of raising cash by selling some roots, plants, subsidiaries instead you can conduct reciprocal agreements and collaborations with key market players, suppliers …Another example instead of making discounts you can make limited time offering , instead of firing people rearrange your working hours. If you are in the aviation industry instead of cancelling some destinations operate from second cities,  second airports  or you can minimize your turnaround.


5- Make your incentives handsome, they proved to have magical results.


6-Before entering any segment of any kind or size think and prepare yourself how you will control it.


I urge each business of any kind or size to implement these actions consistently and constantly.


If you as a Business Owner , Director or senior looking to overcome any future setback  or if you are already in one of them and want to overcome it and restore your market position please Contact me; I am Dr.Salam Amin. Let’s have a live chat .

Whatsapp 00962795116324

Skype : Dr.Salam Amin

How Could Profits lead to Bankruptcy?

How Could Profits lead to Bankruptcy?

If your Business is Profitable but still it is getting sick, then this is called the case of a profit trap that usually businesses get into unconsciously.

In this blog I will be talking about four profit traps that could lead businesses to bankruptcy.

Profit trap no. 1 : Your business is profitable but still it is not generating enough cash to grow, to invent, to innovate, to improve, for shareholders distribution, or for capital purchases…And the reasons for that vary; it might be dampened sales rate,  frustrated demand , fluctuations in the commodity pricing and availability, a rival poaching your customers or a technological shift that your business is not aware of. In this case of a profit trap I advise you to consider these solutions after investigating the reasons behind your current business situation:

  • Broaden or shift your resources .
  • Conduct smart agreements with suppliers.
  • Creatively entice customers needs and usage.
  • Go for clustering…
  • Look for multiple niches…
  • Partner intelligently with key players.


Profit trap no. 2 : Detrimental Profits.

And that is when your profits enchants in too many roots that are profitable and expensive but perishable and your resources are bounded and your paramount is to get the highest return out of them. So, in this case you are supposed to specify your first and foremost streams in order to obtain and recoup the highest return out of your  available and confined resources.


Profit trap no. 3 : Diluted Profits.

It is when your business is generating great profits but they are diluted due to over expanding .Sure, we business owners like to expand but dear you should first invest in strengthening your business and then expand wisely.


Profit trap no. 4 : Cash is not collected.

In this case of a profit trap your business is profitable and it is generating enough cash but the cash isn’t collected. If you are conducting transactions and giving credits state duration and rate limits. And I prefer if you use the cash paying privileges technique.  


Please be aware of these traps they could end your business in an unexpected way or it could be sold to a competitor, remember your business is profitable.


Remember you can always consult me at any time about your  business .You are more than welcome . Let me share you your  Success story.

Whatsapp me  00962795116324

Skype Dr.Salam Amin.

Please after you read my blog leave a comment.I will be delighted to hear from you.


لماذا الحوكمة ليست هي الخيار الأمثل لاستمرار بقاء الشركات العائلية في الخليج ؟ وما هي الحلول؟

لماذا الحوكمة ليست هي الخيار الأمثل لاستمرار بقاء الشركات العائلية في الخليج ؟ وما هي الحلول؟

كلنا نعرف مدى أهمية وتأثير الشركات العائلية في الخليج على الاقتصاد الوطني وبالتالي أهمية بقاء واستمرار هذه الشركات أمر وموضوع يجب معالجته بشكل جذري حتى لا تتعرض اقتصاديات دول الخليج لخسائر ومشاكل يمكن تجنبها

ولكن المشكلة تكمن في أنه مازالت الجهود المبذولة والحلول المطروحة حتى الآن لا تضمن لهذه الشركات الاستمرار أو اذا استمرت فلن يكون لوقت طويل.
وحتى لا أطيل عليكم سأذكر لكم سريعا وباختصار الحلول التي تم طرحها حتى الآن

تحويل الشركات العائلية الى شركات مساهمة عامة. ولكن هناك كثير من الشركات التي رفضت ذلك حفاظا على هويتها وارثها التاريخي .
الحوكمة الرشيدة.
تشريعات لدعم استدامة الشركات العائلية .
التحول الى مجموعة عائلية .
وجود مكتب للعائلة .
وضع دستور للعائلة .
اقامة أفضل هيكل ملكية مناسب .
فصل مجلس الادارة عن الادارة التنفيذية .
الانتقال المبكر للسلطة .
استقطاب خبراء لادارة الشركة .
فصل الادارة عن الملكية.
لجنة اصلاح ذات البين .
باب التخارج.
ميثاق الشركات العائلية.
توسيع قاعدة ملكية الشركات العائلية .
اتفاقيات نظامية .
صياغة ثقافة مؤسسية جديدة.
هيئة استشارية عليا.
تحويلها الى شركات مساهمة مغلقة

انشاء محكمة استشارية

قد تنجح هذه الحلول لبعض الوقت فأنا لن الغي فاعليتها ومدى نجاحها ولكني أسميه بالنجاح المؤقت الذي قد يضع الشركة العائلية في غيابة الجب مع أول ريح عاتية

حتى بوجود المؤسس الاصلي للشركة وبسبب الاطماع وأحقية الخلافة وحب الهيمنة والنفوذ تبدأ النزاعات واللجوء للقضاء وأحيانا التزويروغيرها من الامور التي قد تهدد أو تنهي وجود الشركة العائلية في فترة زمنية قصيرة وبالتالي تتسبب في كارثة اقتصادية

لذلك مقالتي هذه تضع حلا من أصل 3 حلول جوهرية قد توصلت اليها من أجل استمرارية الشركات العائلية سواء في حالة وجود المؤسس أو في حالة نزاعات الورثة . فالغرض والهدف هو حفظ حقوق ومصالح الجميع دون الاضرار بجهة على حساب الأخرى

والحل الذي سأذكره في هذه المقالة يهتم بموضوع الوقت؛ أي أن لا تتكبد الشركة العائلية ولا الدولة باقتصادها ومجتمعها خسائر هائلة بسبب فترة الخلافات العائلية سواء بوجود المؤسس أو غير ذلك

دور الدولة ؛ فالبرغم من التشريعات ووجود المجالس مثل مجلس الشركات العائلية لمجلس التعاون الخليجي أو الجمعية البحرينية للشركات العائلية الا أن هذا كله قدلا يمنع من انهيار بعض الشركات العائلية في وقت ما أو استحواذ الشركات العالمية عليها بسبب العولمة و مصالح هذه الشركات العائلية مع الشركات العالمية والتبادل التجاري بينهم .
لذلك أعزائي يكمن الحل من جزأين

الجزء الأول : هو دور الدولة و في وجود مستمر لها ودائم ليس فقط في مجلس الادارة بل في الادارات التنفيذية للشركة وبشكل يتم ترتيبه بما يتناسب مع الجهتين وهذا التمثيل يجب أن يتكون من ممثل قانوني الذي يجب أن يكون ملما ليس فقط في قوانين الاعمال المحلية بل والدولية لحفظ مصالح وحقو ق الشركة وخبير أعمال في مجال قطاع أعمال الشركة والاعمال الدولية.
هنالك فائدتين ومهمتين للدور الدولة هنا وهما : الحرص على المشاركة في تسيير أعمال الشركة العائلية بأحسن صورة تدعم فيها الدولة الشركة العائلية في نموها وتطورها وحماية مصالحها وبالتالي اقتصاد الدولة، أما الفائدة الثانية وهي دور رقابي في نفس الوقت يحمي أيضا مصالح الشركة والدولة في أثناء النزاعات.
فكما نعرف عند حصول النزاعات تبدأ الخسائر والديون بالظهور والازدياد .فتأتي الدولة لتسير الاعمال بما يحفظ مصالح جميع الاطراف حتى تستقر الأمور

الجزء الثاني من الحل : هو نظام خاص ومتطور واستراتيجي يتم تصميمه حسب ظروف كل شركة عائلية، ولكن هذا النظام في كل الشركات يجب أن يتمتع بالخصائص والمهام الاستراتيجية الآتية



الادارة والحكم
ويحتاج تطبيق هذا النظام الى شرح مفصل ودقيق حتى يتم تطبيقه بشكل يضمن نتائج ناجحة وفاعلة جدا على المدى القصير والبعيد جدا

وهذا النظام يضمن حل مشاكل الشركة الحالية و المستقبلية من ( الحفاظ على الهوية التاريخية للشركة ، مشاكل الورثة والارث ، الائتمان ، الادارة والملكية ، تعاقب الاجيال ،ادارتها عالميا ، الركود الاقتصادي ، التدفق النقدي ، المنافسة …).

وأخيرا أذكركم أعزائي أن هذا الحل هو أحد ثلاثة حلول توصلت اليها بعد عملي كمستشارة لعدد من الشركات العائلية وحضوري لعدد من الاجتماعات الخاصة بتلك الشركات ودراساتي المعمقة والتفصيلية للشركات العائلية ومشاكلها في مختلف دول العالم وخاصة الخليج ، لذلك أعزائي لا تترددوا في التواصل معي من أجل استمرارية شركاتكم العائلية وتعب وجهود سنوات العمر

Skype : Dr.Salam Amin

My Mobile : 00962795116324

The Most Important Positive and Negative Impacts  of Brexit on  European Market, GCC & MENA region.

The Most Important Positive and Negative Impacts  of Brexit on  European Market, GCC & MENA region.

A lot of debate, speculations and assumptions are still going on آ regarding the huge event of Brexit because of آ the uncertainty that covers its possible positive and negative implications on the آ global economy either directly or indirectly.

In this blog I will put آ to you the most important positive and negative impacts of Brexit on European the Market, GCC, Japan ,China & Mena region. I will also put some quick tips for businesses to help them move forward.

Some countries will enjoy the positive effects of آ Brexit while others will fear the threatening challenges that might emerge and tackle their interests as a result of آ Brexit. Well, at least this is what many think of.

In my opinion as a Turnaround specialist and strategic business advisor, آ Britain  decision to enjoy an autonomy over its economy can be turned around آ for each business sector even for each company or corporate آ to benefit from for their own good despite level of Brexit impact on their location and economy.Definitely , we can’t deny some negative effects but still with smart and strategic restructuring and Turnaround moves آ each business sector, company , MNC or corporate can diminish the side effects and maximize the positive ones of Brexit.

Note: At the end of this blog I will be giving some tips for businesses to overcome financial and economic issues as a result of Brexit.

I First put to you first beneficial links about Brexit Hidden Opportunities and Threats :

Brexit and The EU Market:

Brexit Impact on the MENA آ region & GCC.

Brexit and Japan

Brexit and China

Hopefully, I saved you some time putting some major آ beneficial links for you to recap the potential effects of Brexit on different regions. But I also would like to mention some quick tips for every business owner and every person responsible for running a business of any kind and sector, and these are:

  • Broaden your thoughts and strategies and think out side the box to get advantage from Brexit impact and to turn negative effects to positive effects.

  • Re-build and restructure your business platforms and profits approaches…

  • Conduct new -creative types of arrangements, agreements ,cooperations and partnerships to gain new type of privileges that would offset any losses or disadvantages resulting from Brexit.

  • Expand into new lines of Business…Its a great Opportunity.

  • Laser -Focus and think of the unexpected implications of Brexit and start preparing …

  • Shift and Diversify your Business Focus.

Business success and sustainability needs smart آ work and actions despite circumstances and national or global events…So let me آ share and boost your آ business success, and please don’t  hesitate to contact me Dr.Salam Amin .

Skypes : Dr.Salam Amin آ

Best 7 sectors For Investing…

 Best 7  sectors  For Investing…

The Reason I am writing this blog is because I am always asked this question by Investors : What is the best Sector to invest in?

In this blog I WILL  answer the above question, but first I would like to  notify every investor about some strategic Considerations to be attentive to …

I need from every investor to ask himself/herself the following questions before choosing the best sector to invest in. Thus, these questions will clarify and help you as an investor to take the right and best decision for maximizing your returns.

And these questions are :

♦Ask yourself : what type of investor am I? Am I a patient long term Investor or not ??? Am I a Risk taker Investor ??

♦Is it my first time to invest in something or in any type of sector ,,or is it a new sector for me to invest in ?am I confident and aware of the investments that I’ll go for, did I gather all the information I need and that supports my investment success.

Ofcourse, I encourage going beyond the known and expected  to new type of investments and be brave enough to do so , because if you don’t you might risk what you have and in other cases you will lose opportunities,  especially in our global markets.

♦Why I want to invest in the first place ; my objective; is it just profits or are you also looking forward to make something positive for society and humanity?

ً♦Who will be in charge for my investments ? is it me mainly? Do I have the qualified team to professionally  handle my investments before starting , within or in process  and after the investments and projects are activated…

♦Am I prepared with all the plans ( futuristic, tactical, operational, contingency ) strategies, tactics , procedures,proactive and reactive actions and teams to ensure efficient continuity of my  investment.

♦How will I withstand and distinguish my investments from others.

♦Are you Realistic with your numbers and expectations ???Don’t be Over -optimistic nor Over pessimistic.

♦Am I going through a certain investment on my own or do I have partners? And How essential those partners to my investment?

♦What are my capabilities for investing like  ( resources; intellectual capital ,financial and non-financial capital )?

In addition to the above questions I want every investor to keep in mind 2 important points:

♠The first one is : Even if your feasiblity study sounds positive and encouraging DO NOT OVERLOOK  things; don’t rely on this positivity but expect the unexpected and prepare for it.

♠Secondly:  no matter how bad or good the economic situation is,  you can and you should turnaround the event or  situation for your own good. Take the good and advantage from every situation. Remember you can do it if you want .

The main idea here is to be comprhensive in every detail and always be updated with The News and events that might by any way affect your investments and at the same time how you can get the best out of them.

Lets come to the main purpose of this blog ; The Best 7 sectors to invest in :

♥Inventions….¸for more Information Contact us.

♥Specific types of Raw Materials & Trading…

Health Care …this sector rather than being so   profitable in almost every country and at different time frames all over the globe it adds  value to the society and the investor himself.

♥Education Sector; its like the above sector in adding value , socially responsible one , and so profitable ; its profits  and revenues are quickly attained .

♥Hospitality; a sector that if investments were made in it associated with excellent choice of country, type of hospitality investment ,well managed and developed….. will generate a huge amount of cash flow and great profits.

♥Aviation Sector…..For Consultations.

♥Creative Technology Sector…..Contact  me Dr.Salam Amin.

These are extremely profitable sectors if undertaken by Professional people Advise and Management, especially in our highly competitive and changing world with lots of surprising events. But don’t worry SOSYourBusiness is your Success Agent.

Please don’t Hesitate to Contact us

Successful Hotel Turnaround Strategy Abates Imminent Sale

I Dr.Salam Amin Save a Four Stars Hotel in Turkey from Sale

I had just recently met with the owner of a popular, Four Stars tourist retreat who was, despite all efforts, facing dire losses. Steep competition and the ever growing amount of competition had taken away revenue streams from his business. After talking with him, I told him according to my perspective as a Business Turnaround Specialist that the true cause of the business distress wasn’t only market competition. I advised him on what strategies were necessary for the hotel to be restructured and presented a plan to overcome the prevailing financial hardship.

After a highly meticulous and comprehensive assessment , I identified various reasons behind the hotel’s financial distress. In particular, -Poor Customer Service- was most evident as a major contributor to the failing corporate performance. This is a costly mistake that destroys business momentum , even without the presence of any sort of market competition. Other significant low performance factors were in the areas of – limited food variety – lack of quality assurance – inefficient and delayed Check-In -Out processes, which made a negative impact on the customers and clients first impressions.

The fact that there was only one restaurant in the hotel, resulted in slow room service at all times. There were few entertainment events. There were no hospitality practices to ensure customer satisfaction. The interior decor needed to be changed in order to give the atmosphere a sense of vitality.

As a result of the above assessment, I formulated a series of strategic actions.

Action 1. The first step, was to stabalize the hotel’s finances. Made cost cutting changes by restructuring the credit portfolio and eliminating costs for non essential expenditures

Action 2. Rebranding the Hotel starting with the modernization and decorative appeal of external visual appearances

Action 3. Improved and implemented standardized quality assurance applications and methodologies from the kitchen, i.e food and beverage, to dedicated trainings in customer service and hospitality engagement

The set of radical changes and moves I conducted were many. Here are some actions and strategies that were performed.

● An in depth intensified training course for all staff members dealing with varying areas of specializations, in order to boost customer service and pamper the guests from the minute they make a reservation until they leave . This enhanced customer focus service created the sense of loyalty needed to maintain a revolving customer base.

● Rescheduling hotel’s debt obligations with a revamping and turning around hotel’s operating strategies, policies , management, and system.

● Contacted previous unhappy guests and invited them back to experience the hotel again by offering highly rewarding gifts of up to 3 nights free. The mission helped to convert strained allegiance to loyal return customers. Our goal was to gain happy and regular customers with newer, more positive reviews.

● A major transformation was needed in catering, in both the food quality and its variety. The hotel offered especially healthy food choices for diabetics and guests with other ailments.

● A fundamental upgrade in the online presence was needed, The Hotel website was redesigned and a better user experience created more demand. The digital online marketing presence was revamped. With the improved booking access potential clients were able to access a more efficient process to make their hotel searches and decision to select this destination.

As a result hotel vacancy slots diminished, new occupancy bookings maintained a steady rate even during low seasons, yhe new online site strengthened the hotel’s profile with travel site portals like Tripadvisor,,,, and The hotel’s website and social media interactions were boosted with increased site traffic and search engine optimization.

● Data analytics determined that clients segmentation and demographics were under represented. We designed and offered Incentives with new customized packages for business people; for conference and meeting activities summits, and various business meetings , special offers for couples, such as memory events for anniversaries, social events , receptions of different kinds ,

● A massive architectural alteration. Exterior andinterior design upgrades were done to modernize and enhance the spacial aesthetics of the building

These business restructure and reorganization modifications along with advanced initiatives promoted an efficient turnaround from debt to surplus. The four stars hotel underwent a radical spin from recession status to being able to repay all debts within a structured financial workout agreement.

The hotel achieved an all time high usage occupancy. Guest ratings went from low to highly satisfied for most seasons, and more internet traffic brought more clients, which increased the bottom line

Hotels are a place of short stay for guests, which means a short time to impress on them a remarkable and memorable experience. When people think of hotel stays, they should be reminded of the positive experiences that were offered to them during their stay.

Turning a bad business into a great one, is hard. It takes a lot of time and can be expensive. But the long term benefits by far outweigh any possible challenges ahead. In the long haul, it’s just worth it. It is also critical to have the knowledge, expertise and professional talents that will guide your business to a successful turnaround and recovery

So my advice to any business owner, would be instead of throwing up your arms in despair, instead refocus your efforts. With a proper business plan, market research and planning, success isn’t just a pipe dream. Although it won’t be an easy mission, remedy, repair and restructure are worth it!

I was lucky enough to be at the forefront of this Business Turnaround.

Therefore, don’t hesitate to contact SOSYOURBUSINESS, SO I Dr. Salam Amin COULD  lead you out of business distress or help you boost, develop and strengthen your market position.

Linkedin :@DrSalamAmin

Whatsapp :00962795116324

***Note : Due to Proprietary Confidentiality Agreements names of the Business and their affiliate entities are withheld

A Failing Local Newspaper is Restructured and Achieves a Successful Turnaround

I Dr. Salam Amin provide a blueprint for Business success with practical actions to develop and save your business when facing corporate crisis or economic disaster

weekly newspaper in the Middle East was suffering from rapidly dwindling sales and had just reached the limit to lay off a large portion of the staff. The company’s losses were so great, they couldn’t see any alternative but to downsize, and none of the managers could offer any other viable short-term solution.

The reasons for poor management were:
Insufficient professional knowledge to deal with changes occurring in the newspaper industry
No constructive ideas were defined to reinvent the newspaper and to meet the world’s ever changing demands
No digital marketing strategies.
Absence of a digital online presence with optimized website circulation chanels, social media channels to augment the print copy circulation
Work Process Strategies for the Newspaper Turnaround included:

Comprehensive Market Research:

-Evaluated and assessed rival markets, specifically those newspapers with the highest subscriptions, screened audience demographics and readership habits, and determined what were the deficiencies and also what the critical findings were to get immediate results

Streamlined Reader Experience

-Revised the outdated format and layout to a more modern, contemporary and visual modern style

This was a radical facelift to a previously outdated and unappealing style

Improved and enhanced the digital landscape

-Hired web experts, social media and content creation talents to implement the digital tools and resources for optimum functionality

Conducted negotiations with all investor parties to reach desired goals

-Developed new business relationships between several different companies, institutions, hotels, Travel agencies, and hospitals with promotion incentives using some of the following tactics:

We offered:
4 months of subscription for free
Free section to share social community problems
Free advertisement once a month
VIP coupons with up to a 50% discount in multiple places like cinemas, restaurants, publications for long subscriptions and regular ones
Improved Coverage social events and local elections and community social engagement
Partnered with Comscore for cross media measurement; for more details please click on this link .
Business Turnaround Results achieved
Streamlined web and digital presence to optimization and online efficiency

The newspaper printed copy
Increased sales and distribution
Increased publishing from once a week to 3 times each week
Increased Online readership and subscribers also continue to rise.

A Failing Local Newspaper is Restructured and Achieves a Successful Turnaround
The newspaper future plan is to partner with Arc Publishing Technology
Business Turnaround Process is challenging but its worth it!

Please don’t let your financial troubles hamper your business future sustainability. I am available to provide Training, Management Consulting, Business Turnaround Plan and Actions, and most importantly, Save Your Business. Contact me Dr.Salam Amin for your immediate review, assessment and Next Steps.

Linkedin : @DrSalamAmin

Whatsapp :00962795116324

***Note : Due to proprietary confidentiality agreements the names of of the organizations are withheld.

Saving a Mall in the Gulf Area from Business Crisis by Dr. Salam Amin.

The 3 main reasons that the Mall client faced Corporate Distress were

– fierce competition from multiple shopping retailers,

– emergence of online shopping

– out of city area distance from regular pedestrian traffic. These circumstances could have led to a commercial collapse. This mall was plagued with many empty shops as a result of low occupancy of retailers. With marginal sales, the revenue stream was severely distressed.

My job as the professional Business Solution Provider was to attract more retailers and shoppers by using both the physical and digital marketing strategic tools to generate more income and revenue streams that would boost the commercial and financial status of the mall.

With the volume of shoppers only visiting on weekends, there were many obstacles to overcome. Because of high pricing among the few retailers, poor merchandising and product variety, the shoppers were not spending their money. The lack of brand, product, merchandising and distribution channels to provide shoppers with a good buying experience made it impossible to stave off competition from other thriving and more successfully managed mall operators in the area.

Various tactical and strategic measures were deployed to revive and restructure the mall to attract retailers of different niche service and product operations.

I developed a focused strategy toincrease the influx of shoppers from within the city, country and the neighboring countries.

Unoccupied shops were replaced with the following:

A. 6 Medical Clinics; with one of them offering family and marriage consultation services.
B. 1 Travel Agency

C. Spa and Beauty Centre.

D. 12 Companies from different industrial sector (technology, trading, hospitality, events management, education…)

Retail occupants were given generous incentives like:

§ Additional free 3 months on their rental contracts and marketing support strategies from the mall management office.

§ A dedicated large place for hosting events (business, educational, medical, governmental…) , summits, exhibitions and conferences.

§ Hosting of celebrities to enjoy the different facilities in the mall and posting of pictures on social media platforms.

§ Gamification strategy for shoppers

§ Use of social media marketing to promote events.

§ Use of voting polls to get feedback.

§ Shopper rewards by featuring their pictures in front of their favorite shops.

§ Giving out coupons with exciting discounts

I developed an aggressive social media advertising campaign with the following account portals




Partnerships were established including a major relationship with


These are just a few of the steps and business strategies that were launched during the Mall Business Turnaround campaign.

Through these efforts and with results driven management performance working coordination, there was a successful impact on the mall, and the operations showed marked gains in revenue and profits.

The mall was revitalized from the prospect of dire failure. Sales activity boomed within a short time frame.

Business setbacks should not be looked at with a hopeless disposition Businesses must take timely action so that they do not face challenging and difficult business interruptions that will impede a successful business comeback.

I  Dr. Salam Amin enjoy turning business setbacks to business sustainable comebacks.
Please do not hesitate to contact me at:

Website: Email: Linkedin: @DrSalamAmin

Whatsapp: 00962795116324

***Note: The names of the organizations are withheld due to

proprietary confidentiality agreements.

A Successful Restaurant Restructure and Turnaround by Dr. Salam Amin

Another Business Turnaround Trip of Success, But this time in Egypt!

The restaurant chain located in Egypt, comprised of 8 locations in the country, in which two of them had been performing poorly due to bad locations and management. The others were better but still in weak condition. It was just 3 months before the tourist rush season when I was awarded the daunting task to turn the chain around.

There were many crippling indicators that pointed out the causes and effects for vanishing prosperity and destined failure with the restaurant chain in Egypt. Among the most obvious problems with the business operations were the effects of indiscriminate cost-savings on a limited budget. For example, poor quality in the restaurant services, food and hospitality that squeezed the traffic streams in customer base expansion, growth, and loyalty.

To save the Restaurant chain, financial losses needed to be stabilized by closing two of the lower performing locations. The remaining 6 locations received a huge performance boost based mainly on a segmented and C.C.S ( Customized Customer Service) approach. The operating branches were restructured and transformed to serve different types of customers based on a thorough strategic evaluation of each branch location and a determination based on the demographics and target niche of the types of customers that they served.

Each branch was allocated to serve local customer interests.

The customer base segments were: -Students, Luxury Customers, Children, To Go Branch, Couples , Oriental Customers. Stores were redesigned with customized layouts Inventory preparation techniques were presented with transparency and visual authenticity. We improved decors and introduced all the update tools and machinery. Dated equipment was modernized and made available for each branch to function effectively and efficiently.

My focus was to deliver an exceptional experience in each branch to gain repeat customers, and provide an enhanced consumer experience, which would in turn result in a higher customer retention, repeat customer attrition, and more customer volume turnout rate.

Some of the tactics I used for example in the Students’ branch involved having randomly chosen table selections for usage during the early morning from 7-9a.m. Since these were non-busy hours, the student populations were given an incentive to occupy the empty tables for their study, or group connections, and this improved the traffic flow and brought in sales during a time period which was not previously profitable. Another one of the tactics I used for the luxury customer branches was to offer every table after ordering; a sample of a unique high cost dish as a complimentary tasting. It really was a successful tactic. It urged potential customers to sample featured menu attractions. Additionally, it served to help make customers feel important, pampered and exclusively catered to.

In the customer dining engagement improvement approach, we applied focused efforts from the very beginning of their dining experience, as in; from the time of making a reservation, to ask questions about dietary preferences , allergies and seating preferences. It improved customer building relationship as it showed an interest in the customer as an individual.

Even servers were encouraged to engage with their table guests, to ask if they needed to be reminded of any timed appointments so they can alert them when the time windows were approaching. This was an improved personalized service opportunity to enhance the customer dining experience. Introducing digital ordering capabilities and providing multiple choices for electronic payment options helped with differentiating the quality and standards from the other restaurant venues and locations

I regularly identified and utilized business improvement alternatives, employed new tactics , promoted incentives and campaign offers each week for all branches to enrich restaurant services and ingrain customer loyalty advancement. I combined strong leadership with marketing and digital activities to outperform not only in high season but even in low season periods.

The restaurants’ turnaround outcomes were immensely rewarding. In the busy times, sales increased almost 50 percent, while even slow periods, the actual average profit margins were bettered by 33 percent

My expansion plan included an increase in the number of the branches inside Egypt and the opening new restaurant venues in other countries like Morocco .

For businesses to succeed they have to constantly re-evaluate their performance, expectations and outlook in order to survive the ever-changing economic conditions and reinvent themselves or adjust accordingly. And this is what I DO. I find a way to help your business achieve sustainability and profitable continuity. So please don’t hesitate to contact me.

Linkedin : @DrSalamAmin

***Note : Due to proprietary confidentiality agreements the names of of the organizations are withheld.