6 Essential Actions to Prevent Business Crisis.

6 Essential Actions to Prevent Business Crisis.

Businesses are getting in many hardships because they are overlooking some of these actions, or not aware of their importance for their future existence and sometimes they do not conduct it on a continuous basis.

 

These extremely essential actions when applied will prevent your business from entering in a setback, distress or business crisis.Even in its worst scenario you will be prepared to overcome any tough situation better than your rivals and you might even get advantage of the situation .

 

Let’s start with these extremely important actions :

1-Run scenarios from different aspects  ( nationally, globally , digitally,…) to assess how remotely or closely their degree of impact on your business .Ofcourse, you need to embrace legal, economical , technological and societal issues into your account .It is also essential to conduct it every once and while. The core idea here is to be prepared to expect the unexpected work for the worst not the worse.Be proactive.

 

2-Create a Piercing Department; the mission of this department is to look beyond common needs of current or potential customers, signify their experience , create new experience for them, make it urgent, I am not talking here about a research and development department, I am talking about being pierce , innovative , inventive, seeking , exploring and experimenting results impact before leveraging them up to the market.

 

3-Be aware of masky numbers like GDP , sales growth rate , profit margins …

 

4-Stop defending your business in the face of adversity but be matchless; for example when your peers think of raising cash by selling some roots, plants, subsidiaries instead you can conduct reciprocal agreements and collaborations with key market players, suppliers …Another example instead of making discounts you can make limited time offering , instead of firing people rearrange your working hours. If you are in the aviation industry instead of cancelling some destinations operate from second cities,  second airports  or you can minimize your turnaround.

 

5- Make your incentives handsome, they proved to have magical results.

 

6-Before entering any segment of any kind or size think and prepare yourself how you will control it.

 

I urge each business of any kind or size to implement these actions consistently and constantly.

 

If you as a Business Owner , Director or senior looking to overcome any future setback  or if you are already in one of them and want to overcome it and restore your market position please Contact me; I am Dr.Salam Amin. Let’s have a live chat .

 

Dr.salamamin@yahoo.com

Whatsapp 00962795116324

Skype : Dr.Salam Amin

4 Tools for #Hotels to Maximize Their Ads Reach.

In this blog I will write about two tips to get the most of  hotels and accommodation providers ads campaigns ; The First Tip  is :  The most Important ads tools that each hotel should apply to increase their digital reach .And the Second is:  The 4 Tools that will maximize Hotels Ads Reach.

 

The First Tip is :  The most Important Ads Tools that each Hotel should Apply to Increase their Digital Reach.

 

The Second Tip  is : The 4 Tools that will maximize Hotels Ads Reach.

 

Tools and methods are infinite and they are continuously changin,g so you need to continuously  update your tools to ensure that your campaigns are effective and delivering the results that you are up to.

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp me  00962795116324

Skype Dr.Salam Amin.

Please after you read my blog  leave a comment. I will be delighted to hear from you.

How Could Profits lead to Bankruptcy?

How Could Profits lead to Bankruptcy?

If your Business is Profitable but still it is getting sick, then this is called the case of a profit trap that usually businesses get into unconsciously.

In this blog I will be talking about four profit traps that could lead businesses to bankruptcy.

Profit trap no. 1 : Your business is profitable but still it is not generating enough cash to grow, to invent, to innovate, to improve, for shareholders distribution, or for capital purchases…And the reasons for that vary; it might be dampened sales rate,  frustrated demand , fluctuations in the commodity pricing and availability, a rival poaching your customers or a technological shift that your business is not aware of. In this case of a profit trap I advise you to consider these solutions after investigating the reasons behind your current business situation:

  • Broaden or shift your resources .
  • Conduct smart agreements with suppliers.
  • Creatively entice customers needs and usage.
  • Go for clustering…
  • Look for multiple niches…
  • Partner intelligently with key players.

 

Profit trap no. 2 : Detrimental Profits.

And that is when your profits enchants in too many roots that are profitable and expensive but perishable and your resources are bounded and your paramount is to get the highest return out of them. So, in this case you are supposed to specify your first and foremost streams in order to obtain and recoup the highest return out of your  available and confined resources.

 

Profit trap no. 3 : Diluted Profits.

It is when your business is generating great profits but they are diluted due to over expanding .Sure, we business owners like to expand but dear you should first invest in strengthening your business and then expand wisely.

 

Profit trap no. 4 : Cash is not collected.

In this case of a profit trap your business is profitable and it is generating enough cash but the cash isn’t collected. If you are conducting transactions and giving credits state duration and rate limits. And I prefer if you use the cash paying privileges technique.  

 

Please be aware of these traps they could end your business in an unexpected way or it could be sold to a competitor, remember your business is profitable.

 

Remember you can always consult me at any time about your  business .You are more than welcome . Let me share you your  Success story.

Drsalamamin@yahoo.com

Whatsapp me  00962795116324

Skype Dr.Salam Amin.

Please after you read my blog leave a comment.I will be delighted to hear from you.

 

2 Secrets to Beat Online Travel Agencies

2 Secrets to Beat Online Travel Agencies.

Online travel agencies are increasing their profits and and their shares in hotels revenues, not because they have those massive capabilities that can’t be defeated, but because hotels and accommodation providers are still not doing enough work to conquer them . Online travel agencies are even more laser focused than hotels and most accommodation providers.

In this blog I will mention 2 secrets out of 6 to beat online travel agencies that I figured out  after close monitoring and thorough research for hotels and online travel agencies actions towards each other and also towards other matters like their websites , issues and challenges they encounter and how they react to solve them…

The two secrets are : –

 

The First Secret is :  The Hotels’ Websites.

After going through several reputed and not reputed hotel websites still they are considered to be weak websites regarding the messages they communicate to visitors. We all know that most of the people who try to book via OTAs websites before completing the booking process they visit the hotel website to finalize their decision.From this point it is every hotel’s  responsibility to grab the traveler attention to book directly through your  hotel website instead of the OTA.

What messages are you providing on your hotel website that will lead the traveler to book? It’s not enough just to provide high quality images  or to place tripadvisor rating or positive customers’ reviews. Yes these are somehow important in the decision making process of the traveler but yet they are not enough to drive them to book directly and some of them are already there on the OTAs websites. So you   as a hotelier still have to rely on them to increase your sales. Neither it’s enough to provide 20% off  on booking directly and by being a member of a loyalty program like Wyndham Hotels. They are doing good but I prefer if they would change the message location on their site and to restructure the message itself.

What I advise hotels is to redesign their hotel websites to contain certain messages at  specific locations on their sites that would attract the visitor attention and would entice the visitor to take action. I will provide with only two messages that will make a big difference in your conversion rates , and these are :

A- Locate a message at the UPPER-Center of your hotel website that communicates the idea of any room on OTA book  it directly from here and you will get like 13% off, or 7% plus an upgrade.Simplify and make your message very clear to everyone .

Because just saying book directly or book now isn’t doing good enough and people don’t trust why they should book directly not via OTAs who are massively doing excellent in their marketing strategies.

 

B- Locate this message under the first one; Bring us any offer or package and we will give you a better one either through better price or amenities, or by upgrading , free trips or gifts…. or both…Just be creative so you can beat other OTAs here and other loyalty programs. ( rewrite the message in different wordings but I am giving you the core idea here.).

 

The Second Secret is  : Guests who come to your hotel via OTAs should be pampered and treated in an unexpected way that would make them your directly booked and repeated customers . And you can do that when you know about them more by monitoring their social media channels and get to know their preferences , interests and  any specific occasions or any events that happened lately in their lives and act upon that. Surprise them . You can do that by using tools like

Local Measure  and  Full Contact.

 

Beating Online travel agencies are not easy but not hard and not complicated. Beating them needs strategic smart meticulous actions to be set on. You as a hotelier or as a accommodation provider you have to rethink your actions and strategies to decrease your rely on OTAs  in order to increase your sales. You are increasing them but also increasing OTAs shares in your profits….!

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your Success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

How to Increase your Hotel Digital Visibility?

How to Increase your Hotel Digital Visibility?

The more your hotel appears in search results the more you are likely e to increase your bookings. In this blog I will provide you with 6 Tips  that will enhance your hotel digital visibility and presence.

1-Data Providers.

Team up or partner with : Data providers or apps to provide you with flights that are early booked or cancelled or delayed or people who want to change their travel direction and people contact info.  to connect with them  . In order not just to boost your ads exposure but also connect with them directly, personalize your connection ,by calling them or contacting them via whatsapp…Partner with Google flights, momondo , ITA matrix, Hipmunk, flight search direct ,skyscanner, Airhelp, Destigogo , flymble live…And do not confine your hotel to be an airport hotel to do this type of action.

2- RankBrain by Google.

Optimize for Rankbrain by google through creating  unique content that are relevant to your target audience; it’s  good here to target women , solo travelers , older people….

3-Sharing.

Share your content  with websites like smartertravel.com , jetsetter.com, crooked-compass.com , travelblog.org, Taptag

4- ???

Don’t forget to use these apps in your ads campaign so you can target millenials everywhere. Use Line , shots , kik and Viber also to post your ads to public..

5- Team-Up with these apps.

If you team up with these apps you can enrich your ads campaign.

  • Room8app.com for finding your next room mate.
  • Hitlyst for twitter  to know more about people interests trends and verified accounts and influencers.
  • Babbler to get to know more about influencers.
  • Whatrunswhere.com to know everything about your competitors.
  • You can check OTAs  and competitors website closely like to know unsatisfied guests and connect with them directly on their whatsapp…again not just emails or …..

6- Locate your Hotel indirectly

And to Increase your hotel digital presence indirectly locate your hotel by locating its restaurant,ballroom ,spa , beauty salon,Meeting room… like; Zomato , localeats, and also yelp, spafinder.com , enterprise.com ….

 

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

 

5 Amazing Tips For Hotels that will Radically Increase their Profits.

5 Amazing Tips For Hotels that will Radically Increase their Profits.

Hotels & Resorts

These Tips should be added on  each and every hotel or accommodation provider postings via their social media channels or can be placed on your hotel website or your Advertisements.These tips and messages should result in :

1- Better Market Position .

2- Gradually Minimize your rely on Online Travel Agencies.

3- Radically increase your hotel Profits .

The 5 tips are :

A- Unique Selling Points (USP).

Talk about your hotel or resort unique selling points that will distinguish your hotel from other competitors.In your posting communicate things most of people care about and of great interest to them; like

  • Serving organic food .

 

  • Specialized people dedicated to help people with disabilities or special needs.

 

  • A team or a accompany mate for solo-travelers who want  to enjoy trips with people who share relevant  interests or  a companion who can provide them with great experience.

 

  • Providing special tools and high tech ones  for older people that would enhance their stay and make it enjoyable.

Ofcourse, thoughts are endless but these are some to enrich your posting exposure. Please keep in mind that you as a hotelier should  progressively Add and change in your hotel USPs.

B- Your Loyalty Program.

Always and on a  continuous basis communicate your loyalty program benefits and privileges to win over other rivals loyalty programmes and their privileges .And here it’s good to mention that don’t just stick your outstanding privileges to discounts like 20% but broaden them …

C-  24/7   .

In our current era and strong competitors you should be available at any point of time to serve people. So state that in your posts; tell them that you have 24/7 service.You can answer their inquiries , help them in the booking process and  respond to their requests ….

D- Fast & Secure.

Everybody likes to see this message because we all care about time and secure payment.It will also stop shifting guests from going to an opponent or leaving your site.

E- Direct Booking.

It’s been so clear that people are heading to make their bookings via online travel agencies like Tripadvisor , Booking.com , Priceline , Tablet ,Trivago , Expedia, Orbitz…It’s because they lack the information that if they book directly through your hotel website they will get the same price with extra amenities and they will also become a member of your Hotel loyalty Program that has exclusive privileges or additional privileges….

Note: if you are as a hotelier not using the mentioned strategy or a different one I advise you to start applying it due to its powerful results.

These were just some tips out of  multiple and multiple tips and messages that should me added to hotels and accommodation providers postings to strengthen their market position and to profoundly increase their direct  profits.

Remember you can always consult me at any time about your hotel or business .You are more than welcome . Let me share you your success story.

Drsalamamin@yahoo.com

Whatsapp 00962795116324

Skype Dr.Salam Amin.

 

Please after you read my blog please leave a comment.I will be delighted to hear from you.

 

Grow your Hotel Direct Bookings & Beat Alternative Accommodations like Airbnb

Webinar Blog:  Grow your Hotel Direct Bookings & Beat Alternative Accommodations like Airbnb…

 

When you join me, you’ll learn :

  • How to optimize the strength of  direct booking, attract people to your hotel’s website, turn lookers into bookers, and get repeated guests.

 

  • How to Overcome Online Travel Agencies new strategies and moves like buying more channel managers and How to bypass rate-parity agreements with them .

 

  • Conquering alternative accommodations competition  like Airbnb.

 

  • Creating a profitable season all the year ; there will be no such thing like high or  low season.I will provide you with other tactics and how to apply them  in addition to what is in my blog about increasing your hotel occupancy all the year.

 

  • Turning social media Followers into Bookers .Building Successful attracting Social media Pages for Hotels; What and how information and images your social media pages  should provide to followers   ( we are done with the old images like having a reputed chef ….this doesn’t attract guests to your hotel anymore).

 

  • How to make your Hotel website Generate Profits?How to build and design it?I will provide you with what information and how to place it, what changes to make and when and  more….

 

  • The most Effective and latest  Best  hotel softwares for quick, easy  and profitable  Results from A to Z, You will not hear from  me saying OPERA or EZEE or….

 

  • Overcoming High Cancellation rates ; giving you  actions to conduct that  would decrease it to the lowest rate.

 

  • Boosting your hotel score on tripadvisor and other scoring platforms.

 

  • Generating  Profits with NEW   Strategic streams of Income other than franchising and Mergers & Acquisitions.

 

  • Positioning your Hotel ahead of competition,I will provide you with methods, tools, and techniques.

 

  • AND MORE .

 

Hotels  & Resorts  OWNERS , Managers , Investors and Hospitality Solutions Providers will benefit and enrich their knowledge to reflect it on boosting their hotels  profits , reviews and overall performance.

 

The Webinar Date  will be held  on Tuesday , December 5 , 2017.//  At 7 p.m. (Eastern Time).

Webinar Duration : two hours and a half.

 

Webinar Cost : 840$.

For Money Transfer Details Contact me via Whatsapp:+962795116324.

 

How to Increase Hotel Occupancy Rate During All Seasons ?

How to Increase Hotel Occupancy Rate During All Seasons ?

   

High season, low season, shoulder season, weak season , or we had a bad season…. I wonder tell when we will keep on operating and pricing according to seasons , and thus occupancy is defined accordingly ?

Why don’t we as hoteliers create  our seasons ?Why don’t we make all seasons a high season?or in other words why don’t we create one time profitable season ? especially that seasons model isn’t always profitable, isn’t it?!

 

The objective of this blog is to delete types of seasons and create only one season that is a profitable season at all time frames.The goal of this new business model for hotels and accommodations is to profitably operate all the time and to create a solid position that withstand  in a dynamic international market. So in this blog  I will write some tips and moves to achieve this model. More information will be in my coming webinar that will provide you  with a Profitable Comprehensive Business Model for Hotels .

Lets start with some moves and tips like:-  

  • ♦ Diversify types of accommodations at your hotel ;

It shouldn’t only be few days or you shouldn’t have another type of hotel for an extended stay.And I know that many hotels try to apply that but still not in the right method with the right services ,privileges and prices. Instead at the same hotel provide diversified types of  accommodations for; microstays-extended stay- short stay- medical stay-fun and educational stay. Investigate  the reasons behind your customers stay and excel there. So it will help you in crafting not only special offers but in designing and providing exceptional service. Also to dedicate rooms for them with great strategic competitive offers.

♦ Diversify your NICHE audience and destinations locally and globally.

As a hotelier you should work on this strategy all the year and by targeting your diversified niches all together . Like work on targeting older people with people who quit smoking and couples celebrating their anniversaries …. Ofcourse, with designing very much smart and competitive offers and packages that are transparent with no hidden expenses.In this area you can be very creative to attract different types of customers from different destinations.

Below I will put for you some ideas that will help your hotel broaden its niche streams, it will also showcase some caring and social responsibility  and at the same time increase the hotel exposure.

  • Followers on our social media.
  • The most follower who makes likes.
  • People with disabilities.
  • It could be women lawyers or week of lawyers from all over the world.
  • Influencers in your targeted societies.
  • Students excelling in their grades at schools for local people.
  • Hotel and Travel Bloggers.
  • Chocolate lover…
  • Family nights …
  • Golf players… 
  • Chess players…

 

No need to remind you that when crafting the offers, prepare new  activities and communicate this in the offer, in your ads and on the hotel’s website.

Partner with financing companies;     banks locally and internationally and even digitally so you will delete the need of disposable income in order to travel .This will help you in the  offerings you make so guests can pay the bank in one year or less as an example…And the same with airlines .  

The choice of partnership or agreements depends on your plan and strategy of targeting. MAKE it end-to- end,  simple effortless hospitality experience.

♦ Partner with beauty ,tech, men clothing, entertainment companies to prepare your gifts for the guests. How awesome it will be for a  potential woman guest that she will get a package from lancome. Or for millenials samsung latest phone when they stay at your  hotel and make the booking from your website.    

  • ♦ Use all means of communications  ( calling , social media groups and ads , Hotel website , ….). 
  • ♦ Sending messages directly on people whatsapp through agreements with telecommunications companies in the targeted countries.
  • ♦Create whatsapp or viber broadcast lists  for potential and repeated  customers then broadcast them with your offers according to interests, behaviors and demographics.

Use what I mentioned in my previous blog about creating ads and optimizing on the strength of direct booking.

Always and at all time frames make live chat available and easy (simple and quick to reach) through whatsapp number , Hotels website , app…

♦ Send people through broadcast lists messages from different types like;

  • Make Videos on rooms that are in your offerings to them.
  • Create Pictures, more and more short videos on amenities and other facilities or trips that you will provide in packages.But please stop delivering old idea messages like a pool with playing kids or someone swimming there or for bringing a reputable chef   it’s really boring and you are making no discretionary .You need to create posts, images , videos that magnet people .That would urge them to come to your hotel for at least one night.
  • Send unique messages to your broadcast lists and place it on your site such as “ send us your needs, interests ,your capabilities of money and time and we will craft an offer for you”…This message has a special touch on increasing number of customers and repeating them . Ofcourse, this message can be written in other words that are more attracting to reach different types of prospects…And there are always more and more tactics, actions,moves,strategies to increase occupancy at all time frames…In my coming webinar I will be providing some secrets on achieving and maintaining Profitable season.The idea as I mentioned early in this blog is to create one profitable season at all time frames. Change the rule of the game …Create your own way..
    Let’s remove the state of declining demand or low season or even shoulder season. It’s only One season that is a Profitable season for all types of hotel and resorts .

    Inject a new type of management in your hotel and boost your Hotel  Performance Results  

    by contacting me Dr.Salam Amin on my whatsapp:  +962795116324    or via email : Dr.salamamin@yahoo.com  .

 

How to Beat OTAs & Increase Hotel Revenues?

How to Beat OTAs  & Increase Hotel Revenues?

OTAs are continuously recreating and restructuring themselves either by acquisitions or broadening their services or both.They are increasing their international market share and so shrinking hotels revenues.They are now even trying to control your hotel inventory by providing distribution and marketing tech.

 

But, that’s not because they are smart and successful at what they do but because hotels of all types that are suffering from their diminishing market share and profits are not playing right in the market and definitely not moving strategically with all the effort that should be done to beat OTAs…

 

In this blog I will be providing you with some actions to help you as hotels of any kind or size to conquer OTAs competition. But the full information will be in my coming WEBINAR.

 

Below I will write for you a variety of actions that will attract lookers and then convert  lookers into bookers.

 

  • The first action is maneuvering : Spread the minimum number of rooms to be located on important OTAs that target your audience       (because you don’t need to locate yourself on any  random OTA) . But before that make sure to appear on the OTAs first page by paying the commission they ask for even if it is costly for you as a hotel. I know you will say what the hell is she saying ???she wants us to pay OTAs even more …Remember I said choose or locate the minimum number of rooms and the idea here is to attract potential guests attention through OTAs sites .Because most and more than 82% of  people who visit OTAs will go and visit the hotel websites when their offerings and prices that are located on OTAs  are suitable for them .And this is what we exactly want to get them to do to visit your hotel website. From there you have to gain their absolute attention and make them book directly by having a perpetual smartly designed website.

 

In order to make your  hotel website attractive , so useful and most of all of great value to your potential guests  make sure to :

  • Place the offers that are on OTAs on your hotel website ofcourse with the same price on OTA due to rate parity agreement but with  additional or FREE amenities or offerings when booked directly;  like free dinner or enjoying a  massage for free…etc.And ofcourse insert the button book now and between brackets ( it’s Secure, easy and quick).
  • Provide a 15 seconds video for the room and the amenities the guests will enjoy  and this is also for the sake of increasing the time  on your  hotel site.
  • Place in a clear message that bookings are commission free and Secure .
  • Ease the process of booking as much as you can make it clear and transparent with no hidden or surprising fees. And easy to navigate.
  • Use SEO  but that’s not all , use SEM( search engine marketing ) for your website .
  • Place reviews of your hotel from OTAs on your website.
  • Make sure that the download time of your hotel website is not more than 3- 5 seconds.
  • Mobile – optimized.
  • Provide  virtual tour for your hotel and play visual stories.
  • Provide unique captivating packages on your site especially for  older people , honeymoon , anniversaries, special occasions, business  events,…
  • High quality images.
  • Always and continuously update your website & social media content.

 

To have more  detailed information on optimizing hotel websites wait for my  coming webinar .

 

  • Secondly : Locate your hotel on google business listing.
  • Thirdly : Make sure that your hotel is on Hotel & Travel Search engines.
  • Fourthly: Use pinterest business account , create your profile on Google plus ,sign in  for google places listings and don’t forget to benefit from foursquare for business .
  • Fifthly :Use Proof to increase your website conversions.
  • Sixthly:  **Ads ** ads for your website , offerings, packages, story videos that brings guests emotions into play and ads for your hotel app. The ads that are beneficial to use if promoted correctly and designed with knowledge to target audience like:
  • facebook ads try to make them through power editor .
  • Instagram ads is another powerful tool.
  • linkedin ads especially if you wanted to target business events or professional people who take decisions and influence them.
  • Its so important to use bing ads and yahoo ads and GEMINI they drive proven results also.

 

These six actions or tactics are just a small part from a comprehensive process that should be applied towards achieving desired results like restoring your hotel market share locally and internationally and increasing it and your revenues. Also alot of actions can be taken to abandon at some point the use of OTAs, which I will be explaining  extensively in my coming webinar.

 

At the end of this blog I would like to remind you to paying a great attention to detail and content in your website and social media channels .Ask yourself  as a person of interest or in charge what type of customers or potential guests am I targeting? so, What content should I use , Where to locate it  and  each detail? when to locate it? .Pay attention to details like using science of colors .Again make sure that you are crafting and using  solid content ,thus weak ,random content or let me call it bad un knowledgeable content will throw  blocks on your road to success and I can see alot of this type of content on various hotels sites and social media channels.

 

Please keep in mind that you are always welcome to contact me via:

Whatsapp:+962795116324

Dr.Salamamin@yahoo.com

لماذا الحوكمة ليست هي الخيار الأمثل لاستمرار بقاء الشركات العائلية في الخليج ؟ وما هي الحلول؟

لماذا الحوكمة ليست هي الخيار الأمثل لاستمرار بقاء الشركات العائلية في الخليج ؟ وما هي الحلول؟

كلنا نعرف مدى أهمية وتأثير الشركات العائلية في الخليج على الاقتصاد الوطني وبالتالي أهمية بقاء واستمرار هذه الشركات أمر وموضوع يجب معالجته بشكل جذري حتى لا تتعرض اقتصاديات دول الخليج لخسائر ومشاكل يمكن تجنبها

ولكن المشكلة تكمن في أنه مازالت الجهود المبذولة والحلول المطروحة حتى الآن لا تضمن لهذه الشركات الاستمرار أو اذا استمرت فلن يكون لوقت طويل.
وحتى لا أطيل عليكم سأذكر لكم سريعا وباختصار الحلول التي تم طرحها حتى الآن

تحويل الشركات العائلية الى شركات مساهمة عامة. ولكن هناك كثير من الشركات التي رفضت ذلك حفاظا على هويتها وارثها التاريخي .
الحوكمة الرشيدة.
تشريعات لدعم استدامة الشركات العائلية .
التحول الى مجموعة عائلية .
وجود مكتب للعائلة .
وضع دستور للعائلة .
اقامة أفضل هيكل ملكية مناسب .
فصل مجلس الادارة عن الادارة التنفيذية .
الانتقال المبكر للسلطة .
استقطاب خبراء لادارة الشركة .
فصل الادارة عن الملكية.
لجنة اصلاح ذات البين .
باب التخارج.
ميثاق الشركات العائلية.
توسيع قاعدة ملكية الشركات العائلية .
اتفاقيات نظامية .
صياغة ثقافة مؤسسية جديدة.
هيئة استشارية عليا.
تحويلها الى شركات مساهمة مغلقة

انشاء محكمة استشارية

قد تنجح هذه الحلول لبعض الوقت فأنا لن الغي فاعليتها ومدى نجاحها ولكني أسميه بالنجاح المؤقت الذي قد يضع الشركة العائلية في غيابة الجب مع أول ريح عاتية

حتى بوجود المؤسس الاصلي للشركة وبسبب الاطماع وأحقية الخلافة وحب الهيمنة والنفوذ تبدأ النزاعات واللجوء للقضاء وأحيانا التزويروغيرها من الامور التي قد تهدد أو تنهي وجود الشركة العائلية في فترة زمنية قصيرة وبالتالي تتسبب في كارثة اقتصادية

لذلك مقالتي هذه تضع حلا من أصل 3 حلول جوهرية قد توصلت اليها من أجل استمرارية الشركات العائلية سواء في حالة وجود المؤسس أو في حالة نزاعات الورثة . فالغرض والهدف هو حفظ حقوق ومصالح الجميع دون الاضرار بجهة على حساب الأخرى

والحل الذي سأذكره في هذه المقالة يهتم بموضوع الوقت؛ أي أن لا تتكبد الشركة العائلية ولا الدولة باقتصادها ومجتمعها خسائر هائلة بسبب فترة الخلافات العائلية سواء بوجود المؤسس أو غير ذلك

دور الدولة ؛ فالبرغم من التشريعات ووجود المجالس مثل مجلس الشركات العائلية لمجلس التعاون الخليجي أو الجمعية البحرينية للشركات العائلية الا أن هذا كله قدلا يمنع من انهيار بعض الشركات العائلية في وقت ما أو استحواذ الشركات العالمية عليها بسبب العولمة و مصالح هذه الشركات العائلية مع الشركات العالمية والتبادل التجاري بينهم .
لذلك أعزائي يكمن الحل من جزأين

الجزء الأول : هو دور الدولة و في وجود مستمر لها ودائم ليس فقط في مجلس الادارة بل في الادارات التنفيذية للشركة وبشكل يتم ترتيبه بما يتناسب مع الجهتين وهذا التمثيل يجب أن يتكون من ممثل قانوني الذي يجب أن يكون ملما ليس فقط في قوانين الاعمال المحلية بل والدولية لحفظ مصالح وحقو ق الشركة وخبير أعمال في مجال قطاع أعمال الشركة والاعمال الدولية.
هنالك فائدتين ومهمتين للدور الدولة هنا وهما : الحرص على المشاركة في تسيير أعمال الشركة العائلية بأحسن صورة تدعم فيها الدولة الشركة العائلية في نموها وتطورها وحماية مصالحها وبالتالي اقتصاد الدولة، أما الفائدة الثانية وهي دور رقابي في نفس الوقت يحمي أيضا مصالح الشركة والدولة في أثناء النزاعات.
فكما نعرف عند حصول النزاعات تبدأ الخسائر والديون بالظهور والازدياد .فتأتي الدولة لتسير الاعمال بما يحفظ مصالح جميع الاطراف حتى تستقر الأمور

الجزء الثاني من الحل : هو نظام خاص ومتطور واستراتيجي يتم تصميمه حسب ظروف كل شركة عائلية، ولكن هذا النظام في كل الشركات يجب أن يتمتع بالخصائص والمهام الاستراتيجية الآتية

الاحاطة

الربط

الادارة والحكم
ويحتاج تطبيق هذا النظام الى شرح مفصل ودقيق حتى يتم تطبيقه بشكل يضمن نتائج ناجحة وفاعلة جدا على المدى القصير والبعيد جدا

وهذا النظام يضمن حل مشاكل الشركة الحالية و المستقبلية من ( الحفاظ على الهوية التاريخية للشركة ، مشاكل الورثة والارث ، الائتمان ، الادارة والملكية ، تعاقب الاجيال ،ادارتها عالميا ، الركود الاقتصادي ، التدفق النقدي ، المنافسة …).

وأخيرا أذكركم أعزائي أن هذا الحل هو أحد ثلاثة حلول توصلت اليها بعد عملي كمستشارة لعدد من الشركات العائلية وحضوري لعدد من الاجتماعات الخاصة بتلك الشركات ودراساتي المعمقة والتفصيلية للشركات العائلية ومشاكلها في مختلف دول العالم وخاصة الخليج ، لذلك أعزائي لا تترددوا في التواصل معي من أجل استمرارية شركاتكم العائلية وتعب وجهود سنوات العمر

Dr.Salamamin@yahoo.com

Skype : Dr.Salam Amin

My Mobile : 00962795116324